How Does The Media Portray Happiness?

1197 Words5 Pages
How does the media portray happiness? How subjective is happiness? Statistics The media creates a false representation of happiness. It teaches us that in order to be happy, rather than valuing what really matters such as family, we are taught that valuing material goods will make us happy. People want to be happy but they don’t know how to achieve this so they turn to the media to guide them. Being exposed to media influences our perspective of who we are, who we want to be and what we should buy, all in order to be happy. The more that people are exposed to media, the higher they prioritize material goods. Advertisements are a huge contributor to this happiness ideal, with the use of celebrities, In today’s society, we value material goods over a simple life. The development of society Happiness is defined as a subjective form of well-being, both as an emotion and a satisfied outlook of ones life. During the 1960s and 1970s emerged the social and environmental movements. This put a great amount of pressure on businesses and changed the way they approached consumers. Consumers began to realize the power they had within businesses and used this to demand social change. It was in 1995 when Shell made a decision to dump a 14,500-ton oil platform into the North Sea that… After this, businesses had to prove to consumers that they were socially responsible. For years brands have marketed their products in alignment with our values such as family, money and
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