How Does The Media Portray Men And Women In Sport?

Gender classification is a predominant topic within today’s sports and is most broadly understood through the portrayals of sports media. Through overt and covert ways, sports media has continued to promote a masculine representation of sports (Millington & Wilson, 2010; Messener, Duncan, & Jensen, 1993). By understanding the way in which sports media portrays sports, one can recognize how masculinity has dominated the world of sports. With the aid of two unique studies of sports media, this paper will critique the way in which media has effected the gendered depiction of sports.

While participation of women in sports has increased, the media representation of women in sports remains problematic. Even the most talented elite female athletes like Michelle Kwan and Monica Seles are portrayed in a sexual fashion, as a way of deemphasizing their athleticism and neutralizing any possible threat they might seem to pose to male viewers. Very few male athletes are portrayed in such an objectified manner; they are portrayed as competitors first and foremost, not as personalities. Also, the media coverage of athletes is disproportionately focused on male athletes. The coverage of female athletes tends to stress individualized female sports where women can be sexualized like tennis and figure skating, versus competitive team sports like basketball and soccer.

This article talked about the daunting unequal media coverage in sports of male sports teams in comparison to females.They researched the true differentiations of coverage between men and women sports. The actual percentage difference of coverage of male vs female sports discovered in their research truly is unfathomable. Men’s sports receive 96.3% of the airtime, women’s sports 1.6% and gender neutral topics were 2.1%. When you think back about twenty years ago and the coverage of media people tend to think that America is generally trending positively forward, however that is not the case for the coverage of women's athletics. It has actually gone down since then. Although on the scarce occasion that they are feature in the news, more often than not they are conveyed in the stereotypical way: as wives, girlfriends, or mothers. When media is highlighting these aspects instead of their talent, hard work or success it takes away from their image as an athlete and it demonstrating that it is acceptable to do so in society. However if male athlete achieved equal success and he was a father, that

Jones, A., & Greer, J. (2011). You don't look like an athlete: The effects of feminine appearance on audience perceptions of female athletes and women's sports. Journal of Sport Behavior, 34(4), 358.

Within sport, as throughout society, gender differences exist. The socially constructed phenomenon of gender dictates a dichotomous system whereby females are feminine and males are masculine. Focusing on females specifically, society determines the feminine traits and roles ascribed to this gender. Being domesticated, slender, passive and heterosexual are a part of the desirable appearance that society has formed surrounding femininity (Wolf, 1991). On the other side of the dichotomy is the masculine realm that sport plays into. Sport is fuelled by muscle, power and aggressiveness, which are behaviours and images associated to masculinity. Sport therefore, defies all existing female gender ideals. It would be assumed that females have no place within this institution due to the gender clash. However, female athletes do exist, and many are very successful. For this to work, sport has established and reinforced the social constructions of gender that exist in society. Female athletes are viewed as inferior and are pushed into gender appropriate sports. Furthermore, they are often labeled as masculine until they can prove otherwise, and so great attempts are made to reassert femininity. The stigma associated to being masculine or homosexual for female athletes is so great that many have become irrationally fearful of this label. The sexualisation of the female body and overt displays of heterosexuality are used in

Gender representation and in particular misrepresentation is a key issue within sport and media today as female coverage of sport is overlooked in all forms of mainstream media. This issue is what we, as a group of 3, had to tackle and present to our academic peers in a student led seminar session. The issue derives from the main theme of sport and media and their relationship but could also be said to have direct links to other themes such as sport and (in) equality. Gender representation comes under both media and equality in terms of broader topics because it is the concern of the media to help broadcast more female sport and raise awareness of the inequality which exists to the wide audience it has to target, this doesn’t happen enough currently. Research by Cooky et al. (2013) suggests that female sports coverage on ESPN sport takes up around 3% of coverage time which is a shocking disparity compared to men’s coverage on the same channel. It also found that 0 news stories on WNBA were published out of season across multiple news channels while the NBA had 72 stories. Studying this topic is particularly important to understand historically and culturally why this problem exists as well as to look at the negative ideologies which exist within sports media around the subject of gender representation.

It is also believed that female athletes become objectified in the media as an “attempt to limit female power, thereby reinforcing hegemonic masculinity” (Pederson,2002). Mass media and sports are one of the most commanding hegemonic social institutions and there is a strong link between athleticism and masculinity. It is due to this hegemonic masculinity that women, in many ways are considered inferior to men and treated as if they have no place of their own in sports, where only male power dominates.

So from our perspective it is clear that the media has constructed a view that the amateur female athlete must be ‘sexy’ in order to be able to succeed, we don’t read in magazines or see photographs of less attractive female athletes, they have excluded them for what in their mind is good reason, sex sells. However it is creating an unrealistic image of the perfect female athlete, they are not judged by how good they are at hitting, catching, shooting, running or jumping, but by how much they can get paid for taking their clothes off.

In today’s world, men’s sports seem to always be in the spotlight while women’s sports do not draw much attention, as if women who play sports are not taken seriously. This happens on all levels of sports, and I have personally experienced it myself through basketball in high school. While the gym would be full for any of the boys’ games, our games had very little support with almost empty bleachers. When it comes to the professional level, when women’s sports do get covered by the media, most people judge female athletes more on their looks rather than their athletic skill, which is negative and unfair.

Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.

The authors open their article by examining the different ways that men and women are portrayed. According to Eastman and Billings, women are identified by their appearance and men by their athleticism when comparing sport stars (as cited in Hull et al., 2015, p. 107). This could be due to previous research

With the rise of feminism, gender inequality has been quite the topic in todays time. With the wanting of equal rights and treatment it has been pointed out as per which all places males have the hegemonic overview and women are the oppressed; one of the areas where its unequal in gender is in sport. This paper will examine and break down the issues regarding sex and gender biases within sports in modern day media and how it can be resolved.

This study reveals much about the attitudes that persist in society today regarding sport and gender. Early on, sport was created to serve men, evolving as a celebration of maleness, valuing strength, power, and competition. It idealized, promoted, and rewarded successful, elite athletes, established “the dream” as a professional career in sports, and viewed mass participation in sport as a tool to weed out the weak (Hill, 1993). In contrast, women’s sports originated to “address the expressed need for healthful exercise” (Huckaby, 1994). Unlike the competitive warrior mode

From the three network affiliates they studied, they found that 96.3 percent of the coverage was for men’s sports and women only received 1.6 percent (Messner and Cooky 4). When analyzing the coverage of Sports Center, which is arguably the most popular sports show on television, they found that women still only received just 1.4 percent of their coverage (4). This study also found that 100 percent of the Sports Center programs had a lead story that was about men’s sports (4). Even the most renowned and credible sports show, which only shows sports all year long, does not even provide women’s sports with equal attention. Even more shocking than this was that the study also revealed that reporters devoted more coverage to men’s sports that were out of season than they did women’s sports that were actually in season (4). This can be extremely disrespectful to female athletes when their sport is pushed aside and ignored so that a men’s sport that is not even being played can be covered by the media. These women put all their effort into performing their sport at the highest level, but their media attention gets replaced by men who are in their off-season.

Similarly women are receiving less attention and media coverage than men. When someone puts on the television and turns on a sports game, it is most likely going to be a men’s sport. Even when females get their coverage, the commentators are usually talking about their body rather than their skill. In an article, “Examination of Gender Equality and Female Participation in Sport” by Joshua A. Senne, he talks about how women are referred by their appearance rather than their skill. During a study about the media, the commentators mostly talked about the women’s hair, make-up, and body figure, rather than their ability. This also occurred after the 1996 summer Olympics, where there was a lack of promotion for female athletes and the marketing of women’s sports. These athletes were also only recognized by their physical appearance instead of their ability. The tone of these broadcasters was proved in a study that men 's events were the standard in the society rather than the women’s. They would list the event as “other” rather than saying it is a women’s sport. In the study that was conducted, it states that the gender marketing showed that the woman sports were marked as “other” on an average of 27.5 times, but it 's never happened in the men’s sporting events (Senne). There is still coverage of women 's sports, but it rarely covered. The title IX project made a pie chart about the comparison of men’s and women’s sports media coverage on the show SportsCenter on