How Does The Media's Influence On Body Image

Body image encompasses how we perceive our bodies, how we feel about our physical experience as well as how we think and talk about our bodies, our sense of how other people view our bodies, our sense of our bodies in physical space, and our level of connectedness to our bodies. Over the past three decades, while America has gotten heavier, the "ideal woman" presented in the media has become thinner. Teenagers are the heaviest users of mass media, and American women are taught at a young age to take desperate measures in the form of extreme dieting to control their

Film, television, and the media are a huge part of our culture. Especially in the modern age of technology, it is impossible for us to avoid being exposed it. It is on our phones, computers, and TV. It is our entertainment, a part of our education, and it serves as a reflection of our society. The problem with media, however, is that has the power in manipulating us to feel certain ways. The most problem of which is the way we perceive our own bodies. Leading media industries such as Hollywood sets. An example of the ideal body that we are expected to have in order to look good and be perceived as handsome or beautiful by society, but, behind the scenes, actors and actresses of Hollywood go to extreme lengths in order to attain that ideal look.

Over the years there have been several studies on the effects the media has on shaping an individual’s body image. A long with these studies came scientific social theories; some of these theories include the social comparison theory, self-schema theory, self-discrepancy theory. The social comparison was developed in the 1950’s by Leon Festinger. This theory states that that we determine our own social and personal worth based on how we stack up against others. Individuals will compare themselves to others as a way to measure success. In the Self-schema

Society and the media have an enormous influence on an individual’s concept of beauty and bodily perfection. Even the “beauty is in the eye of the beholder,” many people allow the media’s influence into their lives, which is a dangerous thing to allow (Vogel, 2015). According to David Newman, author of Exploring the Architecture of Everyday Life, society is defined as the “population of people living in the same geographic area who share a culture and a common identity and whose members fall under the same political authority” (Newman, 2010, 18). The people within a society constantly create and add to the pressure already placed on individuals which can severely alter and harm one’s self-esteem. Self-esteem is

One reason mass media is so effective at portraying unrealistic body types as normal is because the mass media helps to set what is perceived as normal. In an article about the mass media’s role in body image disturbance and eating disorders, J. Kevin Thompson and Leslie Heinberg state, “A sociocultural model emphasizes that the current societal standard for thinness, as well as other difficult-to-achieve standards of beauty

There are no questions to whether the media has influenced the self-consciousness people have on their body or not. Whether it is the front of a magazine cover or in a film or television show, the selection of models or actors are primarily thin or fit leading readers and viewers to worry or want to change the way their body looks. Body image is the way one sees oneself and imagine how one looks. Having a positive body image means that most of the time someone sees themselves accurately, and feels comfortable in their body; negative body image, what the media exemplifies for the majority of the time, is just the opposite. The media uses unrealistic standards of beauty and bodily perfection to drive ordinary people to be dissatisfied with their body image which can result in the search to obtain these unreachable goals.

Mass media is effective in teaching us what we “should” look like. Women should be thin. Men should be muscular. The skinny and muscular ideals portrayed in advertising encourage men and women to look a certain way. The depiction of the female ideal has helped shaped society’s perspectives about beauty. The media pushes you to “improve your body” by buying their products but soon the road to a skinny and toned body leads to a self destructive path of self hatred. The powerful ideas that the media transmits through words, images, and movement can have lasting impacts on the human brain, affecting how we think and

For many years the media has been blasted as the cause of numerous negative events that continue to happen in our society. Anti-media supporters have placed the blame for increased violence in the nation on media’s exposure to violent entertainment shows and movies. Media’s promotion of the thin ideal in female models and actors as well as media’s use of very muscular male models and actors may perpetuate the idea that the average person should either be skinny or muscular. An average person who is not skinny or muscular may feel as though they are not living up to society standards which greatly effects their emotional self-esteem. However not every person encountered indicates they are negatively affected by media’s emphasis on skinny or muscular people.

Kover, A. (2009, April 30). Effects of the Media on Body Image. Retrieved March 21, 2017, from

Today in modern society, we are driven by social forces. Not only do we strive for human approval and companionship, we also thrive on social media. The media plays such a pivotal role in what we buy, eat, wear, etc. that we are conditioning ourselves to fit the mold for the “perfect” or “ideal” body type. This social construct has been a pressing issue for many years regarding the female physique, but not as much has been said on behalf of men. When confronted with appearance based advertisements, men are more likely to experience muscle dissatisfaction, weight disparities, and anger and/or anxiety toward showing their body in public. This paper will address these facets of the media’s effect on male body image as well as presenting what has been done to address this quietly debilitating issue.

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

The results of this study indicated a low effect size for all studies. The participants who were shown pictures in the media of thin models tended to think there was something wrong with their body weight. Other participants who viewed models who were overweight tended to have a positive outlook on their body image. Another study that was conducted by Han, 2003 looked at female Korean college students and the way in which media exposure affected the way they perceive body image. This experiment was conducted by using 42 college female college students who were exposed to images of thin models in magazine ads. After viewing the images for about 5 minutes the women were then asked to fill out a questionnaire. This questionnaire was built to see their indication on body dissatisfaction and eating disturbance based upon the pictures that were shown. Then an upward comparison was used to see whether they agreed or disagreed with the images of the models shown. As these results stated the females that were exposed to the pictures of the thin models showed a higher level of upward comparison then those who were not shown the models. Participants in the experimental group also perceived the thin models to be more practical than those who were participants of the control group. A second part of this experiment used 75 female college

The importance of the body image and what is considered to be the ‘ideal’ body are two of the primary factors that contribute to the negative affect of the media on the teenage society of today.

Often, people of all ages, race, and gender catch themselves gazing into mirrors for hours, blaming themselves for the way they look, not realizing that the media is actually the one to blame for many people’s body image. Body image is the way people see themselves, or how they assume other people see them. It is not likely to see a plus sized model in a magazine or a model on the runway with blemishes on her face. A person’s negative perception of their own body is not because they think it is wrong to look and be healthy; it is because the media is telling them that being a size 2 with flawless skin is healthy and beautiful.

Over the years a debate over who is to blame over the decline in how girls perceive themselves has arisen. With Photoshop being the societal norm concerning the media, it has become difficult for many to understand where the line between real and near impossible standards lies. Youths see an image edited to “perfection” and strive to reach the standards that they imagine due to the images displayed on magazines, television and social media. From Disney to magazines like Vogue the mass media bombards audiences with fake beauty that they, as normal people, will never be able to achieve. The mass media is responsible for causing the rise in the number of people with a poor body image, eating disorders, and cosmetic surgeries.