How Does The Power Of Persuasion?

In the most widely quoted and discussed model of presidential power, Richard Neustadt states that the power of the president lies in the power to persuade. According to Neustadt, the key to presidential success and influence is persuasion. Although some may view the president as a powerful authority figure, the checks and balances established by the founders makes the president’s skills of persuasion crucial.

‘Critically evaluate how persuasion and influence can be used in your field of vocational interest. This can relate to how they are used within your field or in order to gain a place in your field. ‘

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

Persuasion: involves one or more persons who are engaged in the activity of creating, reinforcing, modifying, or extinguishing, beliefs, attitudes, intentions, motivation, and or behaviors within the constraints of a given communication context -- an activity or process, persuasion is a tow way street

Why do we conform? Two basic sources of influence: normative social influence, the need to be liked, accepted by others and Informational influence: need to be correct and to behave in accordance with reality.

We are always being influenced or persuaded by people and things that surround our everyday life. Sometimes we are not aware of such things unitl we realize that our own behavior is changing. Myers definition or persuasion is "The process by which a message iduces change and belief, attitudes or behaviors"(Myers, 2013, 226).

* Dr. Cialdini explained that commitments are more powerful when they are active; public; effortful; and viewed as internally motivated. The statement of the commentator is accurate because the motorcycle owners had made their commitment public by tattooing their commitment on their

Influences: The Psychology of Persuasion was written by Dr. Robert Cialdini and originally published in 1984. Dr. Cialdini is a former marketing and psychology professor at Arizona State University. The book explains the psychology of influences and persuasion and how to apply the science to get people to say yes. Cialdini conducted studies on different compliance professional for three years. He observed thousands of different approaches in order to persuade people to yes, but he concluded that all of the different tactics fell into one of six major categories.

It can also be when companies pressure you into buying their products through advertisements and other individuals. Peer pressure can also cause changes in culture barriers and can make people lose their personality and individuality.

This paper is an examination of the six principles of persuasion. Each rule is explored to reveal a greater clarity of the concepts and to increase their integration into real life circumstances. My own personal experience is documented and analyzed to determine ways in which the persuasion principles were applied (McLean, 2010).

After spending a good amount of the semester discussing and learning about Robert Cialdini, it is safe to say that no good discussion on influence and persuasion can go very far without talking about the man who wrote the book on influence. After learning about Cialdini, we now know what he identifies as the six weapons of influence. The six weapons are reciprocity, commitment and consistency, social proof, liking, authority and scarcity. By weapons, what Cialdini really relays, are the six behavioral triggers that tend to create habitual and expected compliance. To see if these influences really exist in the real world, we made trips to places where we were going to be potential customers, being sold a product or service by someone. We

There are also two types of social influences, normative and informative, that can affect a consumer’s purchase decision. A normative influence is the desire to conform to the expectations of another. An informative influence is to accept and trust information obtained as reality. (Bishop & Myers 1974). According to Lam & Meyers 1978, normative and informative influences are both relevant when purchasing a car as an individuals opinions can be influenced by group discussion. It is evident that normative social influences have a greater influence on groups as this is when an individual believes that conforming may have positive consequences and not conforming may have negative consequences. Whereas, informational social influences is often when we care about getting the right answer and trying to be rational. Both normative and informative influences affect the consumer purchase decision of purchasing a car.

Every minute of every day whether we consciously realize it or not people are trying to influence the decisions we make. This has never been truer than in today’s world with the introduction of mobile browsing. Whether you are walking down the street and you see a billboard, watching a T.V. ad or, closing a pop up add while browsing the internet. These different influence tactics are constantly being thrown at us in advertisements and/or in any purchases we make. These tactics include the six influence principles touched on by author/researcher Robert Cialdini in his book Influence: Science and Practice. These six principles are reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. In order to develop a better understanding of how these tactics are used in everyday situations I visited several different car dealerships around the Buffalo area.

Persuasion tactics can be useful, like pointing out foods that will improve your health. They can also be harmful in attracting kids to smoke or drink. Being more acquainted of persuasion techniques will prepare a person with awareness on how to prevent unnecessary purchases.

Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which