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How Does Watson Use Slogans In Brave New World

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Finally, not only can slogans from the Brave New World be compared to today's advertisements, but so can the people and their companies who create them. In the Brave New World, there was the Bureau of Propaganda. The Bureau of Propaganda and the College of Emotional Engineering can be compared to our modern world large Advertising companies where Helmholtz Watson was a lecturer at the College (Huxley 67). "Jingles and slogans age quickly and are replaced by new ones, the point is made in Brave New World where it is mentioned that Helmholtz Watson had the happiest knack for slogans and hypnopaedic rhymes" (Larsen 507). In summary, the jingles in the novel were made so they were easy to remember and were only "marginally different from advertising
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