How Effective Marketing And Good Content Thereby Achieving Out Two Primary Goals

The details and comprehensive analytics are within attachment #1. The attachment describes three main topics:

4.1.4 What types of metrics would you want to track on your E-Business Web site?

The first step will be to make sure the website is fine tuned for search engine optimization. Once this has been accomplished, the use of Google Syndications and click stream marketing will bring additional customers to the site. Once these features are intergraded to the site, the newly designed website and the competitive interest rates should hook consumers.

The goal of a website is to provide a vehicle of communication to which the general public keeps returning. Focus on positive advertising of City to her citizens and potential visitors, by highlighting areas such as education, employment opportunities, current calendar of events, as well as history and other City business functions. Team Bravura’s recommendations to update the City’s website are:

A website is used by different people for different uses. Each website can be evaluated for its usefulness by the general public based on certain criteria as discussed in this article.

Unique visitors counts are important in determining between new versus returning site user traffic. This data is helpful for counting hits to the landing page, and beneficial in counting hits to other pages within the site as well. High traffic, and high returning traffic numbers are indicative of a healthy on-line business. The more frequently a user visits the site, the more opportunity that they have to make a purchase. George Blitzer of Kommerzen.com indicates that more than one-third of traffic should represent repeat visitors. He also notes that rewarding these visitors with a loyalty program is a great incentive to keep them coming back.

4. PURPOSE, DESCRIPTION AND OBJECTIVES Purpose The AGENCY XYZ currently has a web presence that is somewhat outdated in appearance, structure and in the presentation of content. An opportunity exists to re-engineer the site to better reflect the mission of the AGENCY XYZ and incorporate the latest web technology. Upon completion of the development of the site, the AGENCY XYZ will

Cyworld’s market can be segmented many different ways using various factors to create the segments. Cyworld can demographically segment its market using statistics such as age, sex, and country. This can be done by breaking down Cyworld’s users based on male/female, current country of residence, and then further grouping the users into age categories of 13-18 years old, 19-29 years old, 30-39 years old, etc. Cyworld can gain information on its market by further segmenting its users based on specific aspects of the website, such as activity level, purchases, and the amount of connections. For activity level segmentation, Cyworld would categorize users based on the amount of times he/she signs

Learning about the behavior of online customers is a great way for a business to entice new clientele and keep loyal consumers happy. Some ways that can be accomplished is through Key Performance Indicators, by examining unique customers, conversion rates, and repeat visits. Unique visitors are an important way to know if the marketing strategy of a business is reaching its target audience. There are several ways to keep count of new users and to know how many loyal customers return again and again. They can be kept track of by cookies that are loaded onto the

Google Analytics can provide a summary of the type of actions visitors are taking when they arrive at the website. Utilizing the Site Usage tools, a company can look at the

The overview results of website tracking for a period of four weeks from the 29th of February, 2016 to the 29th of March, 2016 showed 295 total sessions, 229 total users, 1,370 page views, 4.64 average page views per session, 2.27 average session duration, 38.64% bounce rate, 77.29% new sessions, 22.7% returning visitor and no value for conversions because no conversion goals were set. The statistics are shown below:

5. Every blogger’s basic responsibility is to check how much time a user is spending on their websites. This data can be found with Google analytics. It gives comprehensive information in the form of charts. It shows how much percentage of users are visiting from various countries all over the world. Suitable measures have to be taken if the user is not spending time. The

Every webmaster wants to know the real and accurate statistics of his blog/site. There are thousands of tools which can track the statistic of a website but to be honest, most of them are not giving the most accurate data. We've the most popular tool which is being used by almost all websites to track the statistic of a site and it is Google Analytics. Well, this tool also belongs to Google and that's why It gives the real data. Blogger users can also use this tool to track the visitors of their blog and this will give the perfect data to them. Blogger has also own stats tool but it is not giving proper data so Google Analytics will be best. In today's article we'll

By determining the audience factor, the company is able to figure out the type of content it needs to provide in order to add value to each visitor.

Pageviews, Daily Visits and Unique Visits: You can also be known by this tool that how much pageviews are you getting daily, daily visits and along with unique visits. If you're getting a good number of returning visitors then it means that your site is useful for people. And many more features are having this tool.