How Employee Attitudes Affect Customer Satisfaction

Satisfied customers can be the best advocates, which is why customers’ needs should be satisfied every time.

The company knows the demands of the customers and they are well orientated in the service and the knowledge of the products and this is the element that makes them prosperous. Jean’s Rare Find Books belief in customer service and satisfaction enables a comfortable and peaceful atmosphere and in return produces a strong customer loyalty for the company. Customer satisfaction and customer retention externally and internally is measured by the perspective of the customers and thus implements the reason for the company’s prosperity. Customer perspective is a key factor on how the customer views the company.

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

Customer satisfaction is highly important to an organization as it leads to customer loyalty and

It requires a great deal of effort to induce satisfied customer to switch away from their current existing. Thus, customer satisfaction is been given top priority in today’s competitive world.

Today's world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

We need to provide excellent customer satisfaction to ensure that the customer is happy and that we can get recommendations from the work we have done. We want to continue to build up our reliable customer base from which we know approximately 60% is purely from recommendations so customer satisfaction is crucial to move forward the business.

In the competitive market where corporations vie for customers, customer satisfaction is an integral element of the organizational business strategy. Wal-Mart customers’ satisfaction ratings have powerful effects on the organization’s bottom line. If Wal-Mart’s customer satisfaction rate drops, this tells the organization that there are problems in areas of the organization that affects the customer satisfaction rating. Wal-Mart will have to correct these problems to ensure the organization customer satisfaction rate improves. A drop in satisfaction ratings for the organization affects sales and profit. Wal-Mart always ensures that their customer satisfaction rating is high enough to keep current customers and to attract new customers. Customer satisfaction is the key element of Wal-Mart to exist in this modern day world of business with such a diverse society.

As you know, customers satisfactory level depends on how well your employees treat your customers. Researching data on the topic of your customer’s happiness, we found that keeping

Q1. Identify three key characteristics of the marketing concept. A. Marketing is very important and a key concpet in creating a succesful business. "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitabily". The marketing concept states that success is achieved by identifying needs and wants of the target market satisfying them better than competitors.

For example, highly satisfied workers tend to be characterized by a behavior of high-level commitment towards their corporate obligations. This aspect in turn aid in fostering customer satisfaction since committed workforce tend to prioritize the needs of the company’s clients such as the provision of high-quality products and services. Low job turnover is another behavior associated with high employee satisfaction. This aspect entails the ability of an organization to facilitate workers retention through ensuring their satisfaction. This behavior of low turnover rate of the employees' aid in promoting customer satisfaction as it provides the continuity of business operations hence facilitating a steady supply of goods and services to the clients.

According to Pacelli “High customer satisfaction translates to customer loyalty, and loyalty is one of the biggest drivers of corporate growth” (PACELLI, 2011)

They proposed study designs a questionnaire and distributed it to 243 randomly selected employees. There were four hypotheses in the survey. The first hypothesis investigated whether employment type influenced customer satisfaction or not. The second hypothesis examined whether training as well as empowering employees could increase organization commitment or not. The third hypothesis studied whether there is a positive relationship between creating motivation as well as job security and profitability. Finally, the last hypothesis tried to find out whether there is a positive and meaningful relationship between leadership styles and supplier satisfaction.

Sales take place on facts more readily than on assumptions. Customer satisfaction is also a result of actually delivering value to the customer which he measures by factors like price, delivery and quality. Service is an important feature in any customer relationship and this too is dependant on these reasons that convey a perception of reliability.

To do this you need to implement “continuous improvement” which starts with top management and works its way down the ladder. The most important part of continuous improvement is keeping up with the fast changing economy. To effectively do this you must implement a gap analysis, which is a tool used to dig deep into the company to figure out any issues that the organization may have that is preventing them from giving the customer an exceptional customer experience. Continuous improvement and a gap analysis go hand and hand. It is important that you effectively do one to effectively understand the other. You have to put yourself in the customer’s shoes and think to yourself “If I was a customer here, would I feel appreciated? That is where customer satisfaction comes in. Employees must understand the difference between customer satisfaction and customer service. Although they are similar in many ways, customer satisfaction is ultimately the result of having poor or excellent customer service. Another tool in ensuring that you better meet the needs of the customer is having open and honest communication skills, which is vital to every organization. Feedback is also important for a company to better meet the needs of the customer. In order to