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How Entrepreneurs Can Make a Splash in the Middle of an Ocean of Content

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How Entrepreneurs Can Make a Splash in the Middle of an Ocean of Content If you are an entrepreneur like I am and are honest with yourself, you will admit that making a big splash with your content is nowhere near as easy as it used to be. A few years ago you could write top 10 lists and other types of shallow content (often referred to as link bait) that would bring some traffic to your site by reaching out to influential bloggers and through sites like StumbleUpon, Delicious and Digg. Well, a lot has changed since then, specifically the following: 1. Readers are much more skeptical and frankly pretty tired of link bait, top 10 lists and other types of content that really only exist to try to trick you into visiting yet another affiliate marketing site. It’s just a cheap and all-too-easy way to drive traffic. Even if it miraculously does still work, it most likely will not result in you converting that traffic into loyal customers that respect your brand. If your marketing team is telling you this is the way to go, you really need to get a new team. 2. Given many of the recent updates to Google’s algorithm, particularly the panda update, you have to be really careful that the content you are producing is providing value to users. Specifically, the keywords that you may be targeting with that content should be accurate, related to your area of expertise and provide answers that users may not be able to get anywhere else. That simply means that your content should be
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