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How Facebook Can Generate Leads On Pinterest

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How To Generate Leads On Pinterest

Do you love Pinterest but aren’t sure you’re using it as well as you could for your business? Feel like you’re missing something?

You just might be.

Pinterest is so much more than pretty pictures of pretty things. It’s an increasingly popular, increasingly successful platform for marketing, with some sources citing a single Pin worth 78 cents in real-world sales.

But not everyone succeeds on the platform. Pinterest has far and away the most gender-targeted audience of the top 6 social platforms. We’re talking about a social site with an 80 percent female user base. For those businesses that know how to connect on it, though, it’s becoming the most exciting platform with the most exciting opportunities
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This environment also is perfect for a lead generation contest, as 70 percent of Pinterest users use the platform to get inspiration on what to buy (compared to 17 percent on Facebook). This creates an environment where people actively want the things they see.

Tip #1: Ensure your Pinterest images are in portrait mode and roughly 600 pixels by 900. Compress them to below 100 KB — there are hundreds of image compressing tools online — if possible.

Step-by-step:

On your website (or on Facebook or Twitter with a 3rd party app), create a visually appealing landing page devoted to your contest. Create a contest in which users pin images of your products or their favorite related images onto their own boards. Decide on a prize closely related to your business. (This ensures leads are genuinely interested in your products, instead of simply a cash prize or random iPad.) “Email-gate” entry to the contest by requiring that entrants provide their email address before they can enter-to-win (lead generation!). On the entry form, ask entrants to enter the URL of the Pinterest board they’re submitting. You can either choose the winner of your pin-to-win contest yourself or (with a 3rd party app) open the contest to voting. Voting encourages entrants to share and promote their pinned images (and therefore your brand) across their own social
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