How Far Do The Media Influence Your Own Sense Of Personal Identity And Self Definition?

Today’s media (news) plays an enormous role in the lives of people in directing a specific perception of the world around them. Most often media conduct's a subconscious effect upon its spectators in which the upshots are deliberately or illdeliberatly towards a particular topic.

It being the leading source of news since the printing press. We put our faith in the media to report accurate facts unbiasedly. Between 1983 and now the media industry has consolidated from 50 individual companies to 6. That means that though the impression given is that there are a multitude of sources to attain information, the messages being communicated are all one in the same. The limitation of media sources cause a ripple effect of limited information, allowing these companies to control the public’s perception on

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

We live in a society in which media has such a great influence on us, yet the influence is only in certain aspects and on certain people. “Mass media is arguably the most influential in molding public consciousness” (562). People might think that media is managed by a combination of different people but in reality, since the number of media companies is decreasing, only certain people control the industry and what gets to be put out to light. Since media is mostly controlled by a few people who belong to the 1%, the information that goes into the media is influenced by their beliefs as well as race, class, and even gender. Media influences every aspect of our lives since “media plays a key role in defining our cultural tastes, helping us locate

Once Jim Morrison said that whoever controls the media controls the mind. This shows that he had recognized the immense power and influence that the media has in our day to day lives. The media plays a very important role in the society as the source of information for every person. Hence, it is very hard for the modern society to live without the media. As a result of the media being the major source of information in our society, it is an undeniable fact the media shapes people’s opinions, attitudes and actions on particular issues (Czopp & Monteith, 2006).

Moreover, the media also influences our identities by creating stereotypes. Taking back to the television show 'The Simpsons', for example. Homer, the father, is stupid, lazy and fat. Marge, the wife, is always nagging him to do work. Lisa, the smart one, is unpopular at school, unlike her mischievous brother Bart, who gets to hang with the cool kids, who are all bullies. Because people see these stereotypes, they begin to make generalizations about other people. People also fall into these stereotypes because it is what society expects of them. These stereotypes created by the media take away our individualism and instead provide us with a common identity which to most of us seems to be the same.

The power and consequently the responsibility of media, especially mainstream, is something that shouldn’t be underestimated. It often sets the agenda amongst the general public and is the reference point for the majority of the discussion surrounding it. For many, what they see and read in the media forms the basis of their opinions on most important topics. Despite warnings not to, many believe that everything they read in the media must be true.

The media is a well-known platform for viewers and largely impacts the people that watch or see certain programs. Therefore, it is safe assume that the media often represents realistic or unrealistic views

Media has been an important influence in many cultures for centuries. It has a great impact on our day to day lives. Whether it’s movies, internet, television, or just a regular movie, the media is very influential. When looking at media from a sociological perspective it reflects our culture. It gives us a different perspective that influences our attitudes and sense of culture.

Identity portrays qualities and beliefs that makes a person or group different from others. Your identity is influenced by language frames, culture, origin, membership and people's thoughts about you. Majority of people have many identities that can change depending on who he or she is with or type of setting he or she is in. Your identity is shaped by culture and by people you interact with on a daily basis. This is because a person can reflect their identity through the perceptions of people. The media has a huge influence on a person's identity whether it be on television or online such as Facebook. The media constructs a person's identity and how we portray ourselves.

The media influences how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social experience (O’Shaughnessy and Stadler, 2005). The media are also implicated in social regulation, or in other terms, the government of society. The media are implicated in government and politics in an obvious way because modern systems of democracy are conducted through the media. But the media have a bigger role to play in government by structuring how society is controlled and maintained.

Media is all around us and individuals seek gratifications from using it, “In the era of mediatization, the vision of what the media do with audiences and what

The analysis also attempts to explain the role of media activities in meeting audience needs. At the same time, this discussion will concentrate on the study of the audience, and try to summarize the universal principles of the relationship between media activities and audience.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and

Media plays a big role in society these days. Whether it be letting society know what is going on the in the world today or something as simple as updates on current life on social media. The media's role in society not only delivers information of the world but also brings people together through common interests or general talks. In Brian Knappenberger's documentary: Nobody Speak: Trials of Free Press it is seen how media effect lives and how there is a much stronger meaning to what media stands for in society and why media needs to take its stand when it comes to people who want to devour them.