How Fashion Companies Promote Themselves on Facebook

16206 Words65 Pages
UPPSALA UNIVERSITY Department of Business Studies Master Thesis Spring term 2010 Tutor: Peter Thilenius

Marketing and Facebook
How fashion companies promote themselves on Facebook

Arkvik Quiroga Isabel Bairakimova Kamila

Abstract
The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is
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32 Events & experiences on Facebook ........................................................................... 33 PR and Publicity on Facebook .................................................................................. 35 Personal selling on Facebook ................................................................................... 36 Direct Marketing on Facebook.................................................................................. 38 WOM on Facebook.................................................................................................. 40

Conclusion.................................................................................... 42 References ................................................................................... 45 Appendix....................................................................................... 48
Observation of Advertising on Facebook.................................................................... 48 Observation of Sales and promotion on Facebook....................................................... 49 Observation of Events & experiences on Facebook ..................................................... 49 Observation of PR and publicity on Facebook ............................................................. 50 Observation of Personal selling on
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