How Fashion Companies Promote Themselves on Facebook

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Creating a business page can help to share basic information about the business. By using Facebook, Nike has shared useful information about its products regarding apparel and footwear that can be seen by more than 500 million active users all over the world. It has publicised its business name, address and contact details yet briefly describe its products through Facebook. Moreover, it can also talk about history of its company, or any other aspect of Nike’s business that is likely to attract other Facebook users and gain interest in what products that Nike advertised. (Hassan,

An in-depth look at https://www.facebook.com/careers portrays a world class means of branding and advertising which is a vital key in any business. The videos uploaded on this page are made to lure any potential employee. The company has access to over 1.2 billion people. Facebook has managed to bring people of diverse cultures and languages to a common workplace.

Television, radio, internet, and social media commercials attract customers by making them aware of the products, services or brands available by a particular company. Companies when they advertise are trying to convince customers to use their products by using pathos, ethos, and logos. Social media advertising is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. After carefully studying the Facebook advertisement, I have come to the conclusion that Facebook would be the best company to help me obtain the advertising needed to promote my AV business, since Facebook is currently the social network King. Advertising on Facebook helps you find new customers and build lasting relationships with them. Facebook uses pathos, ethos and logic by explaining how liking various Facebook pages you will receive updates from them, keeping you more connected to the things you want. Facebook remains the most reliable source to get information spread to people quickly, and the Facebook logo is everywhere you go.

Because of all this, Facebook is usually the first place business marketers turn to for the distribution, promotion, and amplification of their ad content and campaigns, which makes it hard for businesses, especially new or small businesses, to find a place among all the clamor and competition for their posts to find an audience. Keep in mind, Facebook is no longer a good source for organic marketing outreach. It is now a pay-to-play network, or a network that gives special preference and advertising priority to businesses that can pay the most to be the first result viewers see on their social media pages, which can be bad for small or new businesses trying to find sponsorship for their own social media posts.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

Marketing via social media is one of the most common things we face today. There are ads for many different companies on every social media outlet and because of the way the internet is wired, usually it is a product that you have just contemplated purchasing. In an academic journal titled, “Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding,” Bin Shen and Kimberly Bissell of the University of Alabama take a look into, “How beauty brands employ social media, particularly Facebook, to increase brand awareness and reinforce brand loyalty.”

The progress of fame is closely related to the progress of technology and business. New technologies emerge and allow for new methods of communication. New forms of communication come with new forms of media and advertisement to target their audiences. A good example of this is the formation social networking such as Facebook and Twitter which encourage individuals to display themselves to a worldwide audience. In consequence, these growing social media sources are prime locations for business to place advertisements because of the growing audience.

Facebook pages running businesses are most hyped currently. Though not every page is successful in its business due to lack of advertising. Consumers are limited to the number of fan following but as name brand evolves and the page proves itself by giving quality service, success rises. For example a Facebook page called ‘Opal Fashion’ sells good quality items for mostly women such as jewellery, watches, glasses, sunglasses, western dresses, bags etc. imported from China and Thailand. The page has the payment option as Cash on Delivery or bkash payment system.

Viral marketing capitalizes on the nature of word-of-mouth promotion in order to convey a message through a potentially self-replicated, growing campaign where, ideally, one person tells two people who tell two more people each (Phillips, McFadden, & Sullins, 2010). The nature of social networking sites such as Facebook, Twitter, MySpace, and YouTube are perfect for marketing strategies. Facebook is the most popular social media outlet at 77 per cent, followed by YouTube at 65 per cent and MySpace at 20 per cent among internet users (Wolchak, 2009, p. 6).

If we were to think back to the first popular form of social media we can recall, whether it be Xanga, MySpace, etc., and contrasted its influence in our daily lives with that of the most recent social media networks like Facebook and Twitter, the difference we observe would be great. Recently, tweets and Facebook status updates are taking the place of printed and online reviews. It is comparable to television commercials and targeted advertising. It has become so sensationalized in nearly every part of our daily lives that we ordinary people have become unintentionally advertisers ourselves. While we promote ourselves through such social mediums we are also promoting the

Facebook is an excellent technological marketing platform with optimal cost effectiveness and efficient process to monitor the marketing content for the business. This platform is designed to collaborate through group sharing on a intergraded network that will allow users to view current genres of music selections, upcoming events and allow customers to post reviews directly to an individual Facebook webpage designed exclusively for the

Social media has become an integral part of our daily lives. For businesses, this can be a great tool for marketing. Facebook is especially ideal for online marketing because it has the ability to create an entire page dedicated to your company or business. The posts are also able to be much longer than on Twitter.

After I had come up with the idea of selling high-end fashions to the people back home, my biggest problem was how to get the business up and running. I turned to Facebook as the most logical solution. So many of us spend countless hours on Facebook and other social media, I thought there could not be anything better than combining something I enjoyed doing with making a profitable living. The beauty of Facebook is once you say to someone “find me on Facebook” everyone knows what you are talking about and it does not matter what part of the world you are in, most people have either heard of it or have their own account. In any case, this was the forum I was going to use to start my business and advertise the merchandise I had for sale. It was exciting, but also a little frightening. I had no idea if it would work, but I did know that by not trying I would be defeating myself before I even got started.

This report will look at how Facebook, the social networking service, can be utilised as a marketing platform for My Business Profile, the Experian Business Express product. It