How Filipino Consumers Behave

Crisostomo, Isabelo T. Modern Advertising for Filipinos. Quezon City, Philippines: J. Kris Publishing Enterprises, 1967.

Throughout history, advertising has played a significant role in consumerism, politics, and much more. By the 1920’s it had developed into a major aspect of daily life for Americans, determining everything from their hygiene habits to their meals. Despite this having been almost one-hundred years ago, there are many similarities, but also many differences in the advertising industry today.

People’s ignorance is leading the society to a period where obesity will be the norm and healthy living an unwanted lifestyle. Therefore, it is high time when people realized their mistakes and started living a healthy life. Healthy feeding is one’s responsibility despite the factors that may force one to turn to fast foods. In addition, it is the parent’s responsibility to encourage their children to lead a healthy lifestyle and help them embrace the fact that eating fast foods regularly is unhealthy and may cause obesity.

Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way

In today’s modern society the production and consumption of cheap processed foods, have become a part of the world’s resident’s general diet. In return, the increased sugary and

All around the world food unites families and friends, but the food that was known then is not the same as today’s food. Food has changed for the worst. Diet choices hide a very nasty truth, which is unhealthy eating habits and those habits can potentially lead to obesity or some type of disease which can be fatal. In the 1970’s obesity was not a well known term as it is in today’s society. People's weight has increased drastically over the years that now doctors have had to develop new terms in order to distinguish and identify them. Another thing that has taken a turn for the worst is the mentality this generation has nowadays. People are turning more towards fast and easy service and accessibility as opposed to quality

Through the advertisements people became aware of various products. Advertisements helped the economy because money was constantly circulating. Businesses like, Ford, and General Motors dominated the market with affordable vehicles. Through the radio Ford, and General Motors were able to advertise affordable

1. Advertising is providing information, calling attention to, and making known something that you want to sell or promote.

Because many children have unhealthy food that rich of fat and sugar; as a result, they develop physical condition problem. Take for example, they do not consume the recommended daily portions of fruits, vegetables, water, lipids, minerals, and whole grains which are very important for protect health; therefore, they lack nutrients, fibres and vitamins. In addition, nowadays society lives a busy lifestyle constraining individuals from planning their meals or home cooking. As an example, the parents consume pre-packaged food and let their children eat it, as it easy to cook or just microwave it; however, these instant foods contain a high level of sodium, trans fat, sugar, and preservatives, which have harmful result on the children’s health and causes of obesity. Furthermore, the convenience of fast food is anther factor leading to poor food. Since more fast food that high in fat, and fast food is cheaper and available 24 hours a day by and large, the parents are consuming and give it to their children more and

Many kids shy away from eating the healthier foods provided at school because they do not think that it does not look inviting but, “if [Valencia High School creates] a product that is more appealing to the students. . . the numbers [of students eating the healthy foods will go up” ( Boss-Bicak). When students start to notice that the food served at school looks enjoyable, they will start to take an interest in trying new things. Valencia High School should work to, “reformulate items such as pizza and chicken nuggets to reduce fat and sodium” in order to provide students with healthier options of some of their favorite foods (Boss-Bicak). Students will become motivated to change their eating habits once they realize that foods can be both healthy and

Parental neglect of offering healthy food for their kids led to compound the crisis. Recently, the consumption of fast food has dramatically risen in the U.S. The huge relevance of fast food restaurants, such as McDonald's, KFC, Burger King, Taco Bell and others, could be a contributor in changing the Americans style of food, and increasing their intake of these unhealthy foods. According to a research conducted about fast food consumption in the U SS, 22% of parents said that their kids consume fast food meals at least once a week, which might easily drive to obesity. As known, the main aim of fast food companies is raising their profitability, and therefore, their plan is to sell food as much as they could despite their knowledge that it is unhealthy. So, they focused on attracting kids to buy from them by enticing advertisements. They know how to draw kids’ attention, especially when they describe the taste of their meals and show their toys that come with them. There is no doubt that TV programs and advertisements have a strong impact on children. Many studies have confirmed that watching TV for a long time during a day is able to influence kids in their attitudes and habits. The problem of eating fast food is that it has a lack of fiber and dairy, contains a high density of energy, and has big amounts of protein, fat and sugar, which makes it the unhealthy

Furthermore, I think that everyone should have enough self-control over those unhealthy foods so that they would not purchase too much even if it has low prices. Since the money is in our own pockets, supermarkets cannot force us to buy anything. The responsibility of over-purchasing actually lies on the customers. However, for those who cannot control themselves from buying things when they see low prices, they can try to restrict themselves in other aspects such as making a plan in order not to overdose too many chips within a day or share the big sizes with other people; then, they will have the utilities of getting low-priced products without being too unhealthy. We all try to eat as healthy as we can and even when food is readily obtainable, what we eat is not always our choice. We simply eat the food products available to us or what we can buy in our local stores. This essay will try to evaluate what is available to us in local stores and how supermarkets present food products to their customers. Not many people realize how much effort is made by food manufactures and supermarkets to attract us, potential buyers, to certain types of items, and how utilization of the premium spaces in a supermarket affects our food choices, which potentially can lead to obesity in

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

There are four main factors that influence the consumer’s behavior; cultural, social, personal, and physiological. These factors determine what the consumer will buy, why they buy an item, and if they will be a return customer.