How Filipino Consumers Behave

966 WordsJan 23, 20134 Pages
Filipinos as Consumers Philippines is considered as one of the countries with the lowest economic status, thus most Filipinos earned low or insufficient income to sustain their needs or wants. The insufficiency of their income made them to become wiser when purchasing the products. Some preferred to choose products with affordable prices while others stick to their loyalty to a specific brand. Practically, the Filipinos also prioritize their basic necessities than purchasing other unimportant products and they also look for more affordable alternatives. For example, if the price of rice increased and a certain Filipino citizen cannot afford to purchase it, he will switch to the best alternative which was corn. Sales and discounts have…show more content…
Filipinos are worried to acquire diseases because of the expensive medicines or treatments that they would spend. Filipinos cared on how they appear physically and give importance on time, the reason for the increase on the consumption of cosmetics, health and convenience products. When it comes to food products, some Filipino consumers checked the “nutrition facts” that were placed at the packaging of a certain product. Those Filipino consumers were usually the mothers who were very much concern and secure the health of its own family. When it comes to junk foods, I chose the chips with the “Sangkap Pinoy Seal” because of the assurance that it contains vitamins and nutrients. Children usually hate the “healthy foods” and would like to eat more sweets and chips. Their mothers were having a hard time on how to feed healthy and nutritious food to them. But the markets today offered products that the children will surely like its tastes and at the same time gives them the right nutrition. Advertisements were very influential to the Filipino consumers. Televisions, mobile phones, newspapers, and radios were the mediums used for advertisements. I have noticed in some advertisements that they used one of the powerful or effective people in the country to attract more consumers. Famous actors and actresses, successful people and politicians were usually the common endorsers of their products. With the help of the product
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