How For A B2b Campaign

828 WordsNov 2, 20154 Pages
How to prepare for a B2B campaign Questions to ask yourself before you start B2B Crowdfunding (Business to Business) is the future of innovation according to Anne Howard, CEO of AnneHowardPR and many marketing professionals agree. Traditionally, crowdfunding has been oriented to B2C campaigns. The problem with these campaigns is that there are so many B2C crowdfunding campaigns that startups get lost among the vast sea of other startups. B2Bs allow for a more focused form of campaigning if approached correctly. There are a few questions which a startup must ask before starting a B2B crowdfunding campaign in order to be successful. Here are some of the most important ones. Will my Crowdfunding present a perceived threat to the business I want to fund my startup? One of the main issues that crowdfunding campaign will face when targeting B2B is the perception of being a threat. Startup businesses, especially those which branch off from small established businesses, may be seen as trying to overtake the business rather than presenting a solution to a problem of the smaller business. It is paramount that a startup establishes a trust with the smaller established businesses. Present a solution to a problem with the reassurance that the new business is not going to be competitive with the business funding the campaign. A business needs to present that it will benefit the investing business both functionally as well as financially to invest. How will you present an ROI to those

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