How Garcinia Cambogia Extract Is A Weight Loss Pill

882 Words Sep 27th, 2015 4 Pages
Garcinia cambogia extract is a weight loss pill that was advertised by Dr. Oz during a segment on his daytime talk show. Dr. Oz introduced the product using persuasive language to provoke viewer interest, claiming the pill is the magic ingredient to lose weight without diet or exercise. He explained that garcinia cambogia extract is found in the rind of tamarind fruit from Southeast Asia and that the fruit is known to have medicinal benefits. Dr. Oz stated that garcinia cambogia may have more promise than other weight loss products because it reduces body fat and suppresses appetite. The active ingredient found in garcinia cambogia, hydroxycitric acid (HCA), aids to block an enzyme which makes fat. HCA also increases the release of the hormone serotonin, which reduces the craving for food. Additionally, garcinia cambogia can decrease total cholesterol and triglycerides, with potential improvement in leptin and insulin resistance in the obese.
The product was advertised during the segment to target women who are seeking an easy alternative to lose weight fast. This is apparent as the majority of the studio audience is composed of middle aged women who represent the intended population. By allowing the audience to ask questions that Dr. Oz answers on the spot, viewers are left with more confidence in the product. Dr. Oz specifically manipulates his language with the objective to entice women, referring to weight loss as a decrease in dress size. Dr. Oz conveys a sense of…
Open Document