How Genre Conventions Are Used to Raise Audience Expectations in Horror Movie Trailers.

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This open letter is directed at the directors of Horror films. This letter will discus the over used gimmicks and the lack of creativity on their part. It will be written in a conversational way with the use of pathos of how these movies are faulty with a touch of humor, and rhetorical questions to emphasize certain points of my discussion of this topic. I will also use ethos through my time as a film fanatic who is passionate on all that is film especially horror film which is my favorite film genre, and is the largest genre with so many subgenres within it that have the ability to use so much imagination. I have crafted this conversation to be directed towards the directors of horror films with the use of film lingo that is used for this genre, movie examples they should look at, and a deep analysis of what and how this problem cause movie of today to lack in appeal.

“Insidious” is a 2010 horror movie centralizing around the lives of protagonists Renai (Rose Byrne) and her husband Josh (Patrick Wilson). The movie mainly focuses on the supernatural activity going on within the house, and it is later revealed that the cause of the hauntings is due to demons attempting to take over the body of their unconscious son, Dalton (Ty Simpkins).

Do you enjoy watching murder, the paranormal, and any other morbid scene which makes the hair on the back of your neck stand up, your palms sweat, and your adrenaline surge? Why people enjoy watching murder, tragedy, and carnage in their spare time has been a mysterious phenomenon. If these gruesomely horrific scenes would not be enjoyable in real life, why is watching a recreation of it so riveting? Stephen King, a world-renowned horror novelist, wrote “Why We Crave Horror Movies” to give insight as to why horror movies, although gruesome and morbid, captivate audiences. King also aims to persuade readers to continue to watch horror movies, arguing that they are a crucial part of keeping sanity. King delves into this psychological aspect of humans and believes that the desire to watch horror films is a normal tendency of humankind. “Why We Crave Horror Movies” includes appeals to emotion, logic, and author credibility in order to convince readers of the positive, normal desire to watch horror films, why it is important to watch them, and why the reader should believe what the author is saying. King utilizes the rhetorical devices—pathos, logos, and ethos—in an effective way through the use of metaphor, logic, humor, and emotion to persuade readers that watching horror films is normal.

A film genre is a motion picture category based on similarities in either the narrative elements or the emotional response to the film. While films have at least one major genre, there are a number of films that are considered crossbreeds or hybrids with three or four coinciding genre or sub-genre types that they can be identified with them and most can be filed into categories that are easily recognizable to audiences (Goodykoontz & Jacobs, 1998, p. 4.1). However, ever so seldom a film comes along that breaks free of its invisible bounds of genre and it leaves the audiences confused about the actual existence of genre. One such film is a film that most are familiar with Steven Spielberg’s classic Saving Private Ryan.

Insidious easily fits the film conventions of the horror genre and themes. Insidious incorporates classic horror elements like haunted houses, ghosts, children being possessed, and outside experts of the spiritual world. A family with three children start to witness things out of the ordinary and are unable to understand what they are seeing. The mother, for instance, knew she was seeing strange deities, but her husband refused to believe it and thought she was just out of it. The classic element of denying there is anything out of the ordinary going on is a classic horror element. Typically the people who deny the reality that there might be something supernatural happening, are the first people to be killed or affected in some manner.

Many horror films provide their audiences with scares and screams.  Not many viewers follow what kind of model the films follow to appease their viewers.  However, after reading film theorist Carol Clover’s essay, watching one of the films she associates in the novel “Halloween”, and also watching the movie “Nightmare on Elm Street” I say almost every “slasher” or horror film follows a model similar to Clover’s.  The model that is a female is featured as a primary character and that the female tends to always overcome a situation at some point throughout the film to become victorious.

Horror movies throughout history have been known to have their cheesy storylines or continuous bad acting. Especially horror movies. People nowadays could easily spot the flaws in a film and judge them drastically in reviews. Yet, little do people notice the ongoing discrimination between genders. Horror films tend to portray males and females substantially differently because of stereotypical views. There seems to be a pattern in which each gender takes a certain role in a movie continuously. Females are shown to be “objects” such as sex and emotional symbols, while males are shown as strong or powerful and moreover as the main bad guy. Although some of the newer edition films of the horror genre are displaying each gender more and more equal throughout the ongoing years, the gender discrimination dilemma still exists and can be seen by the statistics in the movie industry in general.

A girl runs frantically through the woods trying to escape an axe wielding villain. The defenseless victim suddenly trips and collapses to the ground. The villain laughs wickedly as he lifts the axe above his head. The girl releases a final scream as the weapon quickly ends her life, causing the audience to go silent as they watch the villain drag away the lifeless body. Death, blood, guts, suspense, screaming, and terror are all just a few things to expect when watching a modern day horror film. What is horror? Horror can be defined as an intense feeling of fear, shock, or disgust. (Wilson) The description of horror is not very pleasant, but for some reason horror films are extremely popular. Why is this so? People are addicted to the

Genre is a French word meaning ‘type or ‘kind’ (Genre, 2016). The film industry has been around for at least 100 years. The evolution of entertainment is growing rapidly through the use of media. And as these years go on, films have begun to fit into specific genres, and are important to appeal to the different types of audiences. Films can be described to genre in different types of ways, such as stars, director and narrative to help identify what genre the film is (Neale, 1990, pg. 49). Genre in films has become common because it helps give the audience a different expectation. One specific genre of film is a horror. Horror is a genre that tries to create, panic, dread and fear for the audience.

A genre is a category, and in film it is a way to describe the best fit of the direction a movie will display. There are many subgenres within a genre that also help to give definition. Genres are used to support a system of grouping instead of disarray by leaving others to decipher it themselves. Scarface is a crime film that also has the sub-genre of gangster. Even though it does not dramatize a social statement on a need for change, Scarface fits into the crime/gangster genre because it distinctly characterizes the severe bloodshed and assaults that are customary in the world of organized crime and demonstrates the calamity of the gangster lifestyle; however, oddly enough with the way the murders occurred it also fits into the horror film genre as well.

Genre Theory is used in the categorization of films. Genres are dependent on various factors such as story line, whom the director is, and what are the audience expectations In using genre theory we create a short cut in how we describe films. Genres are categorized into and then sub categorized depending on the story and plot. Fantasy is a genre described as, “Any film with obviously unreal, magical, or impossible situations, characters, or settings, often overlapping with various other genres, especially science fiction, but sometimes historical dramas.” (Goodykoontz, 2014) Fantasy is a genre that typically includes a crossover genre, sci-fi,

The word “genre” is defined as a category of artistic composition, whether that art be painting, music, or literature. Genres are always defined by an origin point, the first and most essential example of its kind. In the case of literature, these are known as classical books. Novels and stories that are responsible for developing or popularizing a certain style, or theme. An easy example of a classical book responsible for creating genres could be The Hobbit. A fantasy novel written by J.R.R. Tolkien to entertain his children and keep track of the bedtime stories he continuously told them. Tolkien’s wonderous stories bore a new era of creation, seeing the continuation of the story in Lord of the Rings, and becoming the basis for modern fantasy

There are many different types of film and film genres. A film can fit into more than one genre, but there are some genres that are more general than others. Some examples of film genre are animated, science fiction, documentary, comedy, and historical fiction. Within each genre, there are also specific characteristics that help support themes and story lines within that genre.

the films genre. The genre is a way for the audience to distinguish types of