How Globalization and Technology Changes Have Impacted the Corporation You Researched.

The music industry is made of companies which produce and sell music. The music industry as we know it was solidified in the mid-twentieth century, where records succeeded sheet music as the primary product in the music business. Record companies were established, but did not last very long until the late 1980s when the “Big Six”, a group of multinational corporations consisting of Sony, MCA, WEA, Polygram, EMI, and BMG controlled most of the market. Initially there were five corporations (CBS and RCA (both now belonging to Sony), WEA, EMI, and Polygram) that had emerged in 1978 to own 60 per cent of the market. (Wallis and Malm, 1984, p. 81)

The first problem is the royalty fees made with labels. An artist’s album can cost anything from $15,000 to $200,000 (Recording Connection) and the artist is often left in debt after which is slowly paid back through the sales of their own records which only leaves them a fraction of what the original product was sold for. Another major problem with most major record labels is that their sole reason to get artists is to further their own profit. Most major labels put business before art,

As a Independent label Executive; I am in a constant game of playing the sheep in a padded room surrounded by Elephants. I prepare for the abuse of being trampled upon, but hope that my coyness will somehow make me invisible. I for one can honestly say that I receive thousands of phone calls during a typical week from independent label owners and execs with the same sentiments. "How can I avoid being Robbed", I ponder? I understand the position of the Majors and furthermore realize that the consumers are no longer standing in lines at Sam Goody 's to purchase that ten dollar cd. I never thought that Wally World would become the Nation 's leading retailer of physical music content, but I never thought we would be able to carry a phone call everywhere we go neither! Go Figure! However; help is on the way - the timer goes off on the oven and out pops Apple Music! Yes, are you surprised? The Guys from Silicon Valley seem to have genetically engineered a way to provide a platform for independent label owners and artist alike. The million dollar question is how will this shape the landscape of the Industry? To better understand this, one must first realize that the music industry has circum to the same ideology and generational period that most dynasties travel....

The company I have chosen to write about is Amazon. Amazon, was launched on July 16, 1995 by founder Jeff Bezos in his two-car garage in Bellevne, Washington. When Amazon first launched as a website that only sold books, but Jeff Bezos wanted Amazon to be much more than a bookstore, he wanted it to be an everything store. This paper will answer the required questions listed below:

This shows that Vinyl’s are a key part of the music industry. Corresponding with this there is also a huge growth in music streaming industry this is shown in (Mintel Apr 2016) that music streaming subscriptions saw growth of “49% in 2015” this shows change in the way music is consumed and still room for growth. Top Tunes can utilise another service of their business which is Vinyl designing if the growth of Vinyl sales continue to increase. Finally, Top Tunes can utilise their access to new talent as a small music business with regards that trends suggest you can get musicians to charts without the use of the usual process of using record labels etc. An example of this would be the rapper Stromzy who looking at (Jones 2017) stating “No artist has taken the traditional business model, and flipped it on its head” this was achieved through a Viral YouTube

The popular music industry in the late 1990s was dominated by a small number of integrated corporations with headquarters in Europe, the United States and Japan. This music market starts simply with an artist and moves along through many steps to the consumer. Everything has its start when a musician presents his music to a music manager, and if he/she finds the music promising, a contract is signed between the two, recordings are made and a marketing plan is drafted for the

Firstly, with Some of the external factors, the advancements of digital technologies has largely affected the music industry have created a number of new business opportunities in the music industry at large. Some of the most distinct technologies as mentioned in the case, is driving the change are home recording Software’s for consumers such as Compression technology, various player formats of digital data, encryption, security solutions, memory cards, PDA’s, Transmitting Technology such as Internet and mobile telecommunications and Peer-to-Peer and Networks including networks like Napster.

Digital recording and digital distribution has affected the Recorded Music Industry in many different ways; it has created issues for major record labels and solutions for independent artists. Digital recording has made it harder for labels to stop piracy, and easier for independent artists and labels to distribute and create music. The evolution of digital music has created an apparent and drastic shift in the way consumers and producers view and use the music industry. The existence of these music files that have been digitally compressed, making them easily obtainable for a small fee or illegally downloaded for free, has made the music industry reevaluate how they are able to make a profit from their art form. “These new means of music distributing and marketing have not only pushed the music industry to new levels, but has created a whirlwind of changes as record labels are losing control, with artists and consumers having the upper hand”(Stafford).

A recent article in Rolling Stone reviews the year 2002 in terms of the music business. "At the close of a dismal year for the music industry, sales were down thirteen percent, layoffs and roster cuts were imminent at many labels, and major record-store chains were struggling to survive" (Eliscu, 2002 's Music, 11). The following graph from that article illustrates the difference in top selling albums of recent years.

I think the argument that control of the recording industry by a few multinational conglomerates inevitably leads to cultural homogenization and the ascendance of profit over music is true. “Cultural homogenization is the worrisome outcome of virtually all the world’s influential recording being controlled by a few profit-oriented giants” (Baran, 165). How can a major label spend millions of dollars on one major talent who can immediately provide goods to the public rather than a great artist who is truly inspired by events that occurred in their lives. Think about this—Mariah Carey’s label spends about $80 million on her because she can achieve “instant goods”, while Chance the Rapper is executing music well and is not assigned to a label.

If you want to start a record label and find yourself with the capabilities to run this music business, you have everything in your favor to go on with your plans. With proper planning, success will not remain far from you. This industry certainly needs you

General speaking, we can see that even if they can so a lot of thing better they are a big company with a lot of resources. Just a litter push to maybe be the next music boom of the

Music Industry in America is one of the most powerful music industries in the world and it consists of many record labels, nevertheless, the top three major labels are Universal Music Group, Sony Music Entertainment, and Warner Music Group. Most of music industries earn revenue by creating and selling their goods to music consumers and also music retailers. In the past, major labels or music companies sold their products through sheet music (the handwritten or printed form of music notation) then developed to vinyl records, cassettes, and CDs.

As a band we have done some research of studio time and what it costs to have a record published and sold in stores. I understand that music is hard to make a living off of because its hard enough to just pay for the things your band needs and that record labels lose a lot of money in trying to finance an album that has such a high chance of failure. But major Record labels are creating a monopoly of the music industry which limits the innovation and advancement other minor labels or musicians could provide by taking away competition.

EMI must implement new measures to increase its market share. It can also decrease its CD prices to compete with Universal Records. EMI has less market share because it has less hit recording artists and a smaller music catalog. EMI has several options to increase its prominence in the record industry. One of these solutions is for EMI to change its marketing mix. EMI can consider changing its product mix by offering more music geared toward group of people who have steadily increased the percentage of music they buy for the past ten years; consumers over the age of 40 (Kerin,2007). EMI can also cut cost involved with artists by dropping artists that do not produce, supply the market with high quality artists and increasing productivity. This in turn will also increase its market share. And of course, EMI can decrease the price of its CD's.