How Great Websites Help Improve Your Business

2481 WordsMay 7, 201310 Pages
Take a look at the websites for Harley-Davidson (www.harley-davidson.com), Yamaha (www.yamaha-motor.com), and Indian (www.indianmotorcycle.com). Who are their potential customers? How is each of these companies appealing to their potential customers? Are they using emotion, facts, comparisons, etc? How effective do you believe each of them to be? Harley Davidson (www.harley-davidson.com) Who doesn’t know Harley Davidson? It is a popular American motorcycle manufacturer. Also known as H-D or Harley founded in 1903 by William Harley and Walter, William, and Arthur Davidson, who built their first three motorcycles in a shed in Milwaukee. Harley sells heavyweight which is over 750 cc motorcycles designed for traveling on highways. It was one…show more content…
Companies can build customer relationships at many levels, depending on the nature of the target market. Harley-Davidson established the Harley Owners Group (HOG) in 1983 which gives Harley riders a way to share their common passion of “making the Harley-Davidson dream a way of life” HOG also build on the strong loyalty and community of Harley-Davidson enthusiasts as a means to promote not just a consumer product, but a lifestyle. HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events. HOG went international in 1991, with the first official European HOG Rally in Cheltenham, England. Today, more than one million members and more than 1400 chapters worldwide make HOG the largest factory-sponsored motorcycle organization in the world. HOG benefits include two magazines (Hog Tales and Enthusiast), a HOG Touring Handbook, a roadside assistance program, a specially designed insurance program, theft reward service, a travel center, and a “Fly & Ride” program enabling members to rent Harleys while on vacation. 1. http://www.sema.org/sema-enews/2010/13/sema-show-seminar-how-harley-davidson-reinvented-itself 2. http://en.wikipedia.org/wiki/Harley-Davidson 3.
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