How Has Social Media Impacted Political Campaigns

The form in which political parties campaign has changed over time. And, there are many explanations historians provide describing the evolution of campaigns over time. In the present days, there is no doubt social media such as Facebook and Twitter has changed the game; these tools allow presidential nominees to reach far more people than ever before. It also allows the candidate to talk to people without filtration. In the last decade, the goal of the campaign focuses more on demoralizing the contestants than addressing real issues.

President Obama not only was the first African American to be elected, but was also the first presidential candidate to effectively use social media as a major campaign strategy. In many ways the election of Barack Obama mimicked that of John F. Kennedy, both having changed politics forever. For John F. Kennedy it was the television and for Obama it was the internet. Barack Obama’s strategy of using the internet as a campaigning tool was a key to his victory in the election. He used the internet to organize his supporters. He had many more friends and followers on his Facebook and Twitter than his opponent John McCain did. The social media landscape looks a lot different now. There has been an increasing number of social media tools now than there were

In an age were social media sits at the forefront of global connectivity and communication, the political arena has never had been more exposed the unpredictable nature of public engagement and response. It shouldn’t come as a surprise that the formality and ceremony of traditional political engagement has, to an extent, been abandoned. Throughout the course of the 2016 US presidential election, celebrities have used their status and personal platform to voice their stance in the debate and name their preferred candidate. This essay will explore: The current trends of celebrity rhetoric in the current campaign and how each respective party compares; how celebrity translates or carries authority and creditability in this arena; and how social media and digital platforms have been employed to share, spread and generate public debate based on this form of rhetoric. Therefore measuring the public response, success and criticism towards current celebrity endorsements.

    In today’s modern time, social media has a huge impact on political environment. How the World Changed Social Media claims, “ Such political activity as there is on social media is usually at a national level and is conducted mainly by supporters…” (Miller 142,143). Social media presents a national level bias. During the last ten years, politics has gained much traction on these sites.  For example, campaigns for national

How presidential candidates present themselves in the media can be proven to impact election results dramatically. Political figure using social media did not start to become more common until after the 2008 election because Twitter and Facebook were just recently created, but by looking at data from the past two elections it shows that the news presidential candidates put on their social media can correlate with how people will decide to vote. After researching what topics political candidates post and how they present themselves in the media with election results it can be established that a candidate’s presence in social media can have an impact on how people might vote in an election. “By 2008 candidate websites were standard and campaigns

In the past ten years the way we as a people communicate has changed greatly. No longer is it uncommon for conversations to not be face to face and now more so than ever conversations take place through text. As with any change there will be and is push back to it. The conflict over the consequences of the social media dependent society have now intensified as a result of social media playing ever greater roles in how politics is seen and even conducted. This has been a major societal question since the presidential election of 2008 and the debate has been written about, discussed, and argued by thousands of different politicians,

This campaign season, I worked for Bruce Davis. Bruce Davis was the Democratic candidate chosen in the primary to run for House of Representatives in the Thirteen District in North Carolina. This campaign season was not a traditional one in comparison to what I’ve studied of past campaign’s. Our world has changed with the creation of social media and campaign’s have changed with it. In our campaign we had to look harder to find a proper strategy for using social media to are advantage and think outside the box. Bruce Davis chose to give his intern’s and his staff free reign to come up with ideas to move our campaign into modern times. These ideas will be discussed throughout this paper. I will discuss my personal experience, which was an

More and more people are getting their news from social media sites like Twitter, Facebook, Snapchat, Tumbler and many more, and candidates are using this to their advantage. This election is probably one of the first were candidates have actually used social media sites as their direct communication line to potential voters. Social media today had gone from gossip and family pictures to a location for political strategy. Thanks largely to trumps regular social media first declarations and its actually working particularly with the younger voters. A study released last year from the Pew Research Center that Marissa Lang cited showed that “Among 18- to 29-year-olds, nearly two-thirds said social media is the most helpful means of learning new things about politics.” (Lang, 2016). Even if the candidate isn’t the one posting the video or message in the end it will still end up on social media. For example, Trump had announced his plan to ban all Muslims from entering the united states in South Carolina not on social media however it found its way there and spread like wild fire. This sent those who were outraged to respond in disgust and those who encouraged it to share it so that their friends could see and so on and so on. Even if those who shared it did it to

Does Nicolas Carr, author of “How Social Media Is Ruining Politics” provide enough evidence that social media is ruining politics? The answer is a very obvious yes. Overtime, social media has slowly polarized the political perception of the American people. Social Networking is a new, popular medium that has changed the nature of political conversation. Therefore, it has become both a good thing and a bad thing. It has encouraged those who once did not partake in the political process to participate. Social networking is very useful to find out news and information ahead of the news media.. “It has become an easy way for political candidates to connect and communicate with the American people.” (Carr 1) While social media might provide the candidates with a form of convenience because it simplifies and speeds up the communication process, it also provides many ways for their campaigns to be easily and deliberately attacked. Unfortunately, what receives the most attention on social media is outrageous statements. Some candidates like Donald Trump know how to use this to their advantage. The danger in this is that candidates tend to use abrasive soundbites to grab the attention of the social media user. Unfortunately, the abrasive soundbites are often taken out the intended context. Other candidates like Hillary Clinton and Jeb Bush did not come to this realization as quickly because they did not want to take the chance of hindering their image. They understood that a

However, political communication has experienced a great deal of change within the past ten years. Now, politicians have caught on to using social media in order to connect with younger demographics of voters who are participating in elections and political conversation more than ever. Successfully integrating yourself into pop culture is a political

Throughout history the modes of communicating messages across a vast medium have changed. From flyers, to radio, to television and now to the devices we carry in our pockets. Social media has drastically changed the modes of communication. Not only has it been made easier for people to spread their messages, it has drastically changed the way politicians campaign. It is important that the message does not get skewed. This is where social media campaign staff for politicians comes into play. Bernie Sanders has been an unlikely candidate in the Democratic run for presidential nominee in 2016. He has no famous last name and no relative to have occupied the presidency, unlike his opponents. The one thing he does have on his side is social media

Social media has caused an uproar in recent times. Political figures such as President Trump, have used social media to embarrass himself and the country, countless people lose jobs everyday due to posts on social media, and Kids are influenced into making bad decisions because of trends. One of the major key events in all of this is the development of “Facebook”. Facebook was one of the very first platforms that allowed everyone to access it, ever since then, our modern lifestyle has been in a decline. Social media is a common tool in modern life, however, it has caused many problems, including a corruption in our political system, damaging careers, and having a negative impact on children. With social media having such a value to society today, it is crucial to correct these errors in social media.

In the writing by Briggs (Young People and Political Participation: Teen Players) she notes that “social media are a critical new space for political discourse and engagement, which political institutions cannot afford to neglect” as the younger audiences use social media, and the people they follow as a guide it seemed vital that modern day politics has to infiltrate social media formats. This can be utilised by politicians and their agenda to widen the scope of their message. In the Praeger Handbook of Political Campaigning in the United States, Benoit investigates how successful an organised strategy using new media to win an election can be for political candidates. He states that “the innovative use of new media contributed to President Barack Obama's presidential campaign win in 2008” (Benoit, 2016). Obama's presidential campaign was one of the first to set the standard for political strategy online. The literature talks about the expansion of the internet and how that has provided a suitable platform for political agendas to grow exponentially. With the focus of the research project highlighting the specific use of social media it is important to reflect on the initial stages of online political campaigning, and to understand how Trump has cultivated this style of political

Social media has grown at phenomenal rates over the past decade, with its rise being easily visible in several fields such as publishing, business, and activism, among others. The rise of its use in the field of politics is well known by those who are on and off social media, as a result of increasing number of politicians using this global platform to their maximum advantage.

Social media further dissolves borders between the uses of propaganda and public information to forward political-strategic goals. For companies, social media is a great way to promote their brand and their products and attract customers. For politicians the same is true, only in their case they are their own brand.