How Internet Affects The Current Market

The advent of Internet has allowed companies to offer their goods and services throughout the world. Not only has the Internet opened up the floodgates of International marketing, it has also brought with it many other challenges such as cultural, political, and geo-economics challenges. In order to be successful in these global markets, companies must be very diligent in handling these challenges.

In order to describe the most influential internet activities it would be correct to describe internet advertisement. There are a lot of ads we observe each day: streets, billboards, shopping malls, TV and etc. Internet space is overcrowded with any kind of ads. The main important aspect of internet space is that internet is “the best friend” of contemporary people and it’s important to mention that customer is able to access the good immediately and buy it. Internet space gives much more information on personality of customer and provides the most seductive offer within whole database. (Kim, L.,2010, Sept. 15)

We live in the digital age. The world has been made smaller and smaller through the use of the World Wide Web. Information and communication are far more accessible than ever before and studies have made it evident. ?Pew Research Center, a nonpartisan fact tank, studied the Internet access of Americans over a 15-year period, from 2000 to 2015. The study found that approximately 84% of Americans use the Internet now, compared to just 52% in the year 2000.? (The Future of Immigration Law Practice, 2016). It is no wonder that marketing trends have been moving towards online marketing strategies.

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

Conducting business online using the internet has continued to experience significant growth over the last two decades. According to the Internet World Stats (2014) the number of worldwide internet users has grown from an estimated 16 million users in 1995 to 2.9 billion users in 2014. This world of interconnectivity has provided a way for people all around the world to communicate with one another in a real time format. The internet has removed the distance between governments, industries, businesses and individuals. This interconnectivity is helping to establish the foundation for a globalized community.

Digital Media has changed over the years, making a substantial impact on society, as technology is linking people from across the world in ways that would seem nearly impossible years ago. The global online population is currently 1.2 billion, projected to grow to 1.8 billion by 2010, According to Central Intelligence Agency statistics collected in 2005 and 2006. Media within society is constantly changing, which makes it critical for advertisers to keep up with improving technology and the transformation that occurs within it. The internet has provided a channel for consumers, which has now the first port-of-call for finding information to select or buy the best deal.

Globalization changes many concepts in the international trading and forced all international companies to change their concepts in marketing to survive, therefore, globalization has affected strategically the process of marketing on the global scale whether directly or indirectly especially if we take account the spread use of the Internet which is now considered one of the most important tools of globalization in the economical field which marketing processes comprise one of its basic elements.

When determining what type of market environment that businesses operate within today, one must decide what segment of the market is being targeted. Whether it is the agricultural industry, the retail sales industry, the automotive industry or the utilities industry, each market has its own type of business environment that it operates under. In recent years, the emergence of the Internet has shifted the balance of power in most industries. In order to explain today’s market environment clearly, it is better to break down each type of market environment.

60 firms offering online brokerage services at prices as low as $7.95. In the online segment a

The Internet is a critical resource for the development of international business, and it can be utilized even by businesses that do not otherwise enjoy economies of scale. Online marketing helps companies reach foreign clients effectively without having massive scale, and even transportation networks are becoming better set-up for small business to succeed internationally (Askin, 2011).

China's internet business showcase is enormous, developing quick, and progressively open to merchandise from abroad. Because of the mix of abroad travel, expanded Internet utilization, presentation to remote brands and surging interest for outside items from Chinese customers, China is anticipated to end up plainly the world's biggest cross-outskirt online business advertise by 2020, as indicated by China internet Watch.

Although each person develops a unique manner to create, visualize, and develop their ideas, it is always very inspirational when the life of others serves as an example to those who wish to become a master in certain areas; or simply wants to learn different techniques to canalize and develop those thoughts, and materialize them into actions. Unlikely to other industries such as Film which origins are dated to many years ago, Internet Marketing is an innovative limb from the advertising world that was combined with what has been the phenomenon of the century, internet and the digital world. “If you don’t love your audience, someone else will” is one of the most popular phrases from Declan Dunn one of the pioneers of Internet Marketing

The marketing world is constantly evolving. A century ago, there were few options for spending your marketing dollars. Then came radio, followed by television, followed by the internet. The internet may have been the greatest game-changer in the history of marketing, leveling the playing field so that small businesses and entrepreneurs could compete with major corporations. The internet also allowed companies to compete regardless of their geographical location.

The internet is an essential marketing tool as it is convenient for both the clients, potential customers, and the businesses. It is convenient for the businesses because internet marketing is easy and simple therefore it does not involve lengthy procedures. Using the internet as a marketing tool is convenient for the customers as the companies that offer products over the internet enables the customers to make their orders at their own convenience. The customers can get to place their orders online anytime of the day or night and the products they have ordered is delivered to them depending on the policies of the company.

According to Matthew and Kleiner (2008) the three major factors fueling international technological growth are the internet, telecommunications, and e-commerce. The internet has the capability to generate international market expansion and future international growth for firms. It has evolved into a mechanism that can be used to capture new international market opportunities. Due to transactional and communication capabilities, the internet has become an efficient and effective conduit for global trade and international market expansion (Matthew & Kleiner, 2008).