How Is Trinity Mirror Swot Analysis

This paper will attempt to explain how the telegraph contributed to the development of mass media.

The long-lasting "Ruler of the Dailies" and leader of the Hearst Corporation chain, the Examiner changed over to free dissemination ahead of schedule in the 21st century and is presently possessed by the San Francisco Media Company LLC.

When manipulating a business’s strategy, it is important to focus on the external factors in the environment. An external analysis is where a business conducts environmental scanning that present a company with the key external forces influencing the organization. The facets of external forces examined are the business environment, remote environment, or the competitive environment. A business environment is all of the external factors in the general environment that a firm cannot control, but can affect their strategy. The remote environment is the forces that affect most firms. Lastly, a competitive environment is the firm’s specific industry and its entirety. The external analysis is pertinent to a company called Dick’s Drive- In; without it, Dick’s would not be a thriving popular business today.

Marks & Spencer is a large company listed on various stock markets, which a widely spread operations in many countries. The size of operations of the company and high reputation in the

Tesco is a British owned multinational grocery and general merchandise retailer that was found in 1919 by Jack Cohen in London. (Tesco PLC, 2013). Over the years Tesco has grown rapidly and now it operates in 14 countries around the world. (Tesco PLC, 2013). Tesco is now the third largest retailer in the world. (Tesco PLC, 2013). In 2007 Tesco entered the US market under the name of Fresh & Easy, opening

In Australia, there are two national and ten state or territory daily newspapers, 35 regional dailies and 470 other regional newspapers. Most of the newspapers are owned by News Limited, a subsidiary of News Corporation, or Fairfax Media. The two national daily newspapers are The Australian Financial Review and The Australian. Other famous newspapers are The Sydney Morning Herald, The Daily Telegraph, The Age, and etc.

In the diversity Australian environment, business finds that itself experiences a rapidly change and the awareness of putting environmental factors into management is becoming necessary. Thus, for Coles supermarket, when planning strategically, it is important to take the interaction of organization and it environment into management. In so doing, long- term planning becomes geared toward future events and it brings planning more systematic and integrated (Gideon Nieman, Alf Bennett, 2006, pp.27). The business environment includes all the internal and external variables which exert affect on the operation of the business. In addition, the management cannot be carried out effectively and efficiently without taking external factor into consideration. And the internal environment, on another hand, which encompass many areas such as the strategy, business function, management task, setting goals, resource abilities and expectations of interest group must be taken into account.

The business environment of an organization reveals much about its competitiveness and the possible influences on the success of its strategies. The focus of this paper will be an environmental scan of the internal and external environments of two real-world firms, their competitive advantages and company strategies for creating value and sustaining competitiveness, measurement guidelines for verifying strategic effectiveness and their evaluation.

USA Today is a well-known newspaper company who dominates print news in the United States. Currently reaching nearly three million readers, USA Today has climbed their way to the top by evaluating and consistently re-evaluating their strategies to maintain and grow their consumer base, which consists of businessmen, professionals, and politicians (About USA Today). One of their greatest strengths is the wide range of their distribution. USA Today distributes newspapers in all fifty of the United States as well as parts of Canada and the United Kingdom (About USA Today). Their content is styled in an easy to read and understand way, making it more desirable to their readership versus other competitors’ newspapers. The company has established a well-recognized design for their newspaper, making it stand out among its competitors. USA Today is a “go-to” choice for consumers who daily read the newspaper.

Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising

Fairfax Media Limited is a leading media companies in Australia and New Zealand, with investment in newspaper, magazines, radio, events and dynamic digital venues. Fairfax has a portfolio of leading metropolitan newspapers and digital media including national brands The Sydney Morning Herald and The Australian Financial Review and metropolitan titles The Age in Melbourne and The Canberra Times. Fairfax Media has further interests in major events business and is owner of Australian lifestyle brands including Goodfood, Executive Style, Essential Kids, Essential Baby and Traveller. Fairfax media has diversified their venture in to a digital real estate business containing Domain.com.au and an online joint venture of motors portal Drive.

Opportunity is the key word for the newspaper industry right now. According to experts, neither digital advertisement revenues nor paywall subscriptions are the answer. Innovation needs to be present in order to define the future of the industry. For example, some added value needs to be present to merit the payment for content that was previously free or can be found using numerous substitute products free of charge.

Through an internal environment analysis, companies can identify and understand their own unique resources, capabilities, and competencies that are required for their sustainable competitive advantage. Resources, capabilities, and core competencies are the foundation of competitive advantage. There is no competitive advantages are permanently sustainable in any companies, so they have to consist on their current advantages and develop new advantages by internally understanding and analyzing their resources and capabilities. Competitors have their own unique resources, capabilities, and core competencies to create values for their customers. Both tangible and intangible resources, which include individual, social and organizational phenomena, are combined to generate capabilities. In turn, company’s capabilities are used to build core competencies. Also, core competencies are as a source of competitive advantage for a company to win in the competitive market.

News Corporation accounted for six popular national newspapers in the UK. This level of ownership impacts the variety of ideas and values that can circulate. Concentration of media ownership threatens democracy in political journalism(Baker, 2007), leading to over-representation of political viewpoints, values that are favoured by media owners. There is a negative correlation between media domination and levels of pluralism which is needed in society, to sustain representation. The concentration of media ownership leads to less competing suppliers, thus leaving a gap in a democratic political system. Due to Rupert Murdoch’s large media empire, it has been said that he has wielded political power through his influence over headlines. It could be interpreted this way when considering the support given by News Corporation owned newspapers, to Margaret Thatcher in the 1980s and Tony Blair in 1997. The impact of Rupert Murdoch can also be shown

There have been many disputes between Editors and media owners over the control of the content. An example of this is the dispute between the (now ex-) editor of the Mirror, Piers Morgan, and its owner, Philip Graf. Piers Morgan published photographs in the Mirror showing British troops abusing captured Iraqi soldiers. These pictures caused a huge upset in the British Army, government and in the general public. Some government officials began to ask questions about these photographs and their sources.