How Is the Increasing Use of Technology Changing Marketing in the 21st Century?

The Internet has changed and will continue to change how people shop and new competition through the Internet will continue to shape the market.

People are connected more by social media and marketing executives have taken notice. The innovation in technology online and through television has increased. Today, people use the internet for shopping using various tools such as laptop and iPhones. We are in the new age of marketing where people are connected via social media and business is trended online. Thus, the innovation in interactive television and online services has expanded the strategies and tactics. This is so because more and more people are using internet for shopping, taking the purchase decisions via range of tools such as laptops, tablets, mobile phones, etc. Throughout

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

This case investigates how the use of digital media is becoming increasing global and competitive. Digital media such as: web videos, e-books, and social media have changed the way organizations communicate with prospective and current customers and have shaped the communication strategies organizations employ to engage customers. It is playing a major role because of its ability to bridge distances and enable the development of relationships which are the key components for any business. It is totally reshaping organizations. Both large and small businesses have realized the value social media brings to their organizations, something that employees and customers are expecting more and more. Benefits include improved customer service, innovation, responsibility and trust. This paper therefore explores ways in which digital media was used to communicate information to achieve a specific goal of an organization or individual.

With the internet, the world is shrinking. Customers are empowered and are becoming more experimental with the

This also gives the consumer much more information and freedom over their purchases. The greatest thing about the Internet is the immense amount of information that is supplied by the online businesses. Companies can now cater directly to the consumers needs through a comprehensive website which details their exact information. Consumers also have the freedom to shop around on numerous other sites or do research on the product from their homes. A store can only provide the product with the limited information given on a box or by a third party that does not always give you the freedom to search and find the important information needed to make purchases. The Information Super-Highway gives the consumer total control over there needs because of the information that is distributed.

Over recent years, The Internet has progressed into such a factor as source of intelligence as well as a great marketing tool that is capable of reaching almost any user. We now see that the Internet sensation has become a source for collecting suitable info or knowledge and changing data into lucrative results at a much faster rate for many organizations and individuals in this progressive era of the twenty first century.

Today, we are living in the age of information technology. Internet has brought revolution in every sphere of life. It has changed the way of our thinking, working and living. Last decade of 20th century witnessed major market players leaping to cash the dividends of this breakthrough. All major companies of the world are now utilizing the internet as an alternative channel for promotion and selling of their products. This paper critically analyzes the impacts of this transformation on the traditional channels and customers thereby focusing on future of the world markets. The research is backed by critical analysis on various aspects related to marketing channels around the world. At the end there are some useful guidelines for

Dentzel (2017) in an article highlighted that the use of the Internet has completely transformed the way people live and has revolutionized almost all fundamental aspects of daily life. It has allowed access to limitless information and became a tool that made everyday communication in an instant. Among the many opportunities created by internet is the emergence of electronic commerce (e-Commerce). Online shopping is a development brought by the e-Commerce and progress of internet.

The internet has impacted the economy in many ways, one specifically would be by making it possible to buy and sell products without any face to face contact. Products that were not available in the store are now available online and ready to order to one’s

The internet has become a platform and hub for communication. This allows buyers and sellers to interact anytime, anywhere, which promotes trade. As a result, the introduction of the internet into the general public has allowed to the creation of many jobs. Some sectors include: communication mediums, telecommunications, marketing, advertisement, and collaboration.

Nowadays many well-built huge companies such as IKEA link their Internet approaches to their more traditional marketing efforts, whereas some relatively new launched businesses as Amazon and Egg have selected for e-marketing approaches more or less exclusively, using all new tech tools as for instance ATMs, retail kiosks, e-mail and iTV, countless organizations and

Over the last several years the process of reaching out to customers has been continually changing. Part of reason for this is because more people are turning to the Internet as a way to be able to promote their products and communicate to a larger audience. A good example of this can be seen with the election of Barack Obama in 2008, with him using this medium as a way to gain support and funding for his campaign. This allowed him to utilize this new technology to effectively connect with and inform voters about key issues. Over the course of time this helped his campaign to gain momentum. Once this occurred is when he was able to stand out against his rivals through effectively utilizing these tools. (Miller, 2008)

With the rapid development of information technology, the world is increasingly connected and the gap between companies and consumers is shrinking. Meanwhile, with a

The most recent trend in marketing is digital marketing. While companies continue to print advertising digital media can easily be updated with changing developments. If a company wants to communicate with their customers about a new product, new features or new ways to use the product, digital marketing is the way to do it. A