How Is the Increasing Use of Technology Changing Marketing in the 21st Century?

People are connected more by social media and marketing executives have taken notice. The innovation in technology online and through television has increased. Today, people use the internet for shopping using various tools such as laptop and iPhones. We are in the new age of marketing where people are connected via social media and business is trended online. Thus, the innovation in interactive television and online services has expanded the strategies and tactics. This is so because more and more people are using internet for shopping, taking the purchase decisions via range of tools such as laptops, tablets, mobile phones, etc. Throughout

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

With the internet, the world is shrinking. Customers are empowered and are becoming more experimental with the

The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which

We live in the digital age. The world has been made smaller and smaller through the use of the World Wide Web. Information and communication are far more accessible than ever before and studies have made it evident. ?Pew Research Center, a nonpartisan fact tank, studied the Internet access of Americans over a 15-year period, from 2000 to 2015. The study found that approximately 84% of Americans use the Internet now, compared to just 52% in the year 2000.? (The Future of Immigration Law Practice, 2016). It is no wonder that marketing trends have been moving towards online marketing strategies.

The slogans also emphasize the value and importance of the Internet as the main tool for communication. Thus operating wisely, it does not ignore people as an important part of the network and at the same time it pursues its commercial goals by promoting Internet equipment.

The Internet has changed and will continue to change how people shop and new competition through the Internet will continue to shape the market.

The most recent trend in marketing is digital marketing. While companies continue to print advertising digital media can easily be updated with changing developments. If a company wants to communicate with their customers about a new product, new features or new ways to use the product, digital marketing is the way to do it. A

Over the last several years the process of reaching out to customers has been continually changing. Part of reason for this is because more people are turning to the Internet as a way to be able to promote their products and communicate to a larger audience. A good example of this can be seen with the election of Barack Obama in 2008, with him using this medium as a way to gain support and funding for his campaign. This allowed him to utilize this new technology to effectively connect with and inform voters about key issues. Over the course of time this helped his campaign to gain momentum. Once this occurred is when he was able to stand out against his rivals through effectively utilizing these tools. (Miller, 2008)

In this 21st century, it is safe to say, we are stirring in a much more digital and technological society. Authors and scholars Philip Kotler, Hermawan Kartajaya and Iwan Setiawan introduce Marketing 4.0: Moving from Traditional to Digital. In this book, readers are given insight on the fundamental trends shaping marketing, the new frameworks for marketing in the digital economy and tactical marketing applications. The three authors used work from other scholars, past studies and past frameworks to give their audience an abundance of information they need regarding their transition from traditional to digital marketing. Although most of the studies were not actually conducted by them, they are equipped with the tools and resources for

The growth of the internet has changed the way that consumers buy and the way that brands and consumer will communicate with one another as a consequence of this. The growth of the internet has had a serious impact within the market industry and each business will need to take this into account. As a result of the growth the communication models have been restructured to keep up-to-date with the

With the rapid development of information technology, the world is increasingly connected and the gap between companies and consumers is shrinking. Meanwhile, with a

Through the last decade digital marketing has improved in many aspects worldwide. Firstly it has improved its range, it still has a big area to cover and it is doing it quickly with the help of many people’s digital strategies and innovative creations. Tablets, smartphones and some more made the digital marketing less dependent from the computers which helped for its development, dissemination and usage all over the world.

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.