How Kenya Airways Limited Has Used Information Technology to Increase Its Market Share While Enhancing Quality

1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat of new entrants 5.4 Power of customers 5.5 Power of buyers 6) Opportunities and Threats of Airline industry 7) Internal analysis of Virgin Airlines: Strengths and Weakness 8) Financial Statics of Virgin Atlantic Airline 9) Strategic

"In 2014, Air Canada achieved its best full year financial performance in the Corporation 's 77-year history," said Calin Rovinescu, President and Chief Executive Officer. (Air Canada Website CIO 2015) Adjusted net income was $531 million, representing an increase of 56.2 per cent year-over-year.” The purpose of this paper is to examine how Air Canada in 2011 successfully aligned their business strategy and Information Technology (IT) by managing information resources on several levels to accomplish a competitive advantage over other airline carriers and gain the attention of their customers through innovation. Finally, this paper will address suggestions to achieve better Business-IT alignment to meet Air Canada’s goals for the future and continued success.

In business, it is important for companies to be able to communicate effectively. Each department of a company relies on the other departments as they add to the value chain. One way for a company to integrate its different departments is enterprise resource planning. ERPs are software programs that allow companies to join together data across operations on a company wide basis (Jessup and Valacich 248). ERPs store company information in a common database and allow all departments to access it from one central location (Koch). Companies without ERPS may contain many legacy systems, each operating with different

The ERP Task Force was formed in January 2015 as part of the college’s comprehensive technology planning imitative. The focus of this task force is to discuss the challenges and opportunities around the college’s core business systems. This includes, but is not limited to, our Oracle PeopleSoft applications (Financials, Human Capital Management and Campus Solutions). There are a number of ancillary technologies that support activities like student building access, room scheduling, as well as specialized

High speed rail is also a threat. Countries with advanced railway networks such as Japan and Europe saw a decline in the reliance of air travel (EuDaly, 2009). To counter this, Virgin offers a great deal of convenience, low fares and non-stop services, to rail linked cities.

The passenger airline industry is very mature and competition has forced many airline companies to reduce prices in order to utilise capacity. A remote analysis and industry analysis was carried out showing that the industry’s growth and profitability will be low.

In order to survive in this competitive business world, every business must produce or offer not only a better product or service, they must also offer better customer service, reduce their production costs and overhead costs, have a more well-planned management system, a highly reliable infrastructure, and the list is endless. Many of these can be achieved through a customized enterprise resource planning system (ERP). ERPs serve as “one comprehensive database to house all of the company’s corporate information”. However if these systems are not used correctly with the necessary change in management of people and technology it can result in failure.

Along with the passenger flights British Airways engaged in the operation of domestic and international carriage of mail and shipment. Regardless of the global economic downturn, British Airways’ future seems promising. According to latest yearly report (British Airways, 2008) which stated that British Airways’ objective is to become world’s most dependable airline.

Enterprise Resources Planning (ERP) is the core system of any company. In order to facilitate all departments in a manner to improve issues, there are a few things that must be meet to successfully utilize a software system such as ERP. This allows any member within the company to access a single and centralized data source with information regarding products, services, customers and suppliers (Sadrzadehrafiei, Chofreh, Hosseini, & Sulaiman, 2013). The ability to share and access one software benefits the company to improve in areas such as sales and marketing, customer satisfaction, human resources, operations, and more. In addition, business intelligence tools such as ERP systems provide the techniques and solutions managers need to analyze and understand complex business situations, and simplify decision making processes that is of crucial importance during times of financial and economic crisis (Antoniadis, Tsiakiris, & Tsopogloy, S. 2015). This paper explores the definition and functions of an ERP system and the successes and costs of implementation.

SAP provides businesses with the opportunity to enhance their productivity along with the ability to adjust to the ever changing requirements of the industry. Corporate services, enhancement packages, operations, human capital management, and financials are all packages offered by SAP. The corporate services package provides a plethora of features; health and safety management, real estate, enterprise asset, project and portfolio, travel, environment and quality managements. The corporate services package also offers global trade services. Enhancement packages are convenient because they will update systems and functions of the business every 9 – 12 months. The operations package utilizes business insight in order for companies to improve operations performance in a very strategic way. Operational processes are all automated so

Enterprise resource planning systems provide functions for managing business areas such as production, distribution, sales, finance and human resources management. Through Thick & Thin Sauces company my benefit from implementing ERS in their enterprise from better decion making to integration of all internal and external processes. The other benefits such as better sharing of information within the organisation, simplified support and maintenance which result in increased efficiency and quality of customer service. However ERP systems are high in costs charged by suppliers for what is a large complex system, also implementation of the major organisational change required by the systems-a major planning, training and development effort is needed to successfully introduce a system which would radically change both the information systems and the business processes of the organisation. Such a systems may be suitable for Through Thick & Thin Sauce, through the use of application programing interfaces ERP systems which allow for some customisation without requiring a whole new system. This customisation may provide a standard method of exchanging data between software and allow programmers some access to ERP software package. Mixed systems can provide capability by defining standards at the communications interface level and all software must work to a common interface. However, the choice made should be directed by the

Development and implementation of cooperations, associations, and partnerships with other larger, more established, and highly regarded airlines both within and beyond the region to provide an extensive range of

An ERP, or Enterprise Resource Planning, system is a business management software that integrates all levels of operations. It can include product planning, development, manufacturing, sales and marketing. The goal of a successful ERP is to improve the flow of all shared information and data across the entire organization. In the past, Johnson & Johnson have used an ERP developed by SAP, a German multinational software company and one of the worlds largest. More recently J&J took on a massive project to consolidate and harmonize their ERP landscape. J&J 's global enterprise supply chain included 120 manufacturing sites, over 500 external manufacturers, 450 distribution centers, and over 60 ERP systems that support about 275 operating companies (Dignan, 2013). This project was initiated because J&J was finding that they were having trouble keeping some products on shelves which affected sales. They saw an opportunity to better meet the evolving needs of customers and hopefully improve the cost of goods sold efficiently to

2. In order to become a more centralized, precise business unit, Sinosteel decided to implement an ERP system. Some of the objectives of this implementation are to prevent the inabilities of management, and to optimize resources; both business and human. With the help of this ERP system, Sinosteel plans to achieve business efficiency and sustainable development. Sinosteel recognized the need to consolidate management to these diverse operations. They chose Oracle software to implement this ERP project. Sinosteel’s goals were set by Huang Tianwen (President of Sinosteel Corporation). Some of the goals were to prevent risks in business operations and management and to also optimize its resource assignments and human resource management. Using a range of Oracle software,

Classic Airlines is established in over 240 cities, employs over 32,000 people, and is the world’s fifth largest airline with a fleet of over 375 jets. Last year, it yielded over $8.7 billion in sales. However, Classic is currently faced with many challenges derived from internal and external factors. This paper will identify and apply a problem solving process to Classic’s current crisis. It will also include consideration of the internal and external pressures contributing to Classic’s current crisis, objectives and obstacles of the marketing department, and the marketing resources available to help cure this crisis.