How MTV Maintains Its Dominance Essay

One of the most recognized advancements was Mtv. It was first debuted on August 1, 1981. This gave way to the first video jockey (VJ). A video jockey was someone who announced videos and told a brief synopsis of the band. Mtv was an outlet for music videos and a gateway for musicians to get their music to the fans. When it first aired at 12:01 am, the first words were, “Ladies and Gentlemen, rock and roll”. The first video played by Mtv was, “Video Killed the Radio Star” by The Buggles. The digital phase wasn’t

Many teens in every generation seek to separate themselves from their parents. One way of creating that separation is by embracing different music. For the first time, teens had large amounts of disposable income that could be spent on entertainment designed specifically for them. Also, the new mass media meant that teens across the country could hear the same music broadcast or watch the same television shows. This brought a rise of an independent youth culture that was separate from adult culture. The new youth culture became an independent market for the entertainment and advertising

Iconic legends like Michael Jackson, Madonna, Bon Jovi, Prince, Def Leppard, and Guns N' Roses built MTV. Music fanatics like myself used to run home from school, just so we could witness a Michael Jackson music video. MTV is the reason I listen to all genres of music including Rock, Hip-Hop, Pop, and R&B. BET was so instrumental in making sure R&B artists were recognized and respected. If it wasn't for BET, legendary musicians like Patti LaBelle, Luther Vandross, Anita Baker, and New Edition may have gone unnoticed by the world. MTV and BET were important factors in the music business- I just wish the networks understood how essential they are in this battle to get music back to its dominance. Music deserves to be played/viewed on the major MTV and BET channels- not the affiliate MTV and BET channels that most people don't have access to. Television is a vital platform, and artists need that platform in order to help promote their

Black Entertainment Television, which was created to empower black people in a predominantly white media, has strayed away from its roots and marketed its programming to mimic and compete with other stations for ratings. As a television station that once had a variety of journalism programs and shows dedicated to a diversity of music genres within the black culture, it has now centered its model on reality television and limited selection of rap music videos. The Encyclopedia of African American History states the ascendancy of rap music from a black, ghetto art form to a

The Eighties in America: 3 vols. Pasadena, CA & Hackensack NJ: Salem Press Inc., 2008. Print. Cassidy, Kyle. “Formatting terminology: Once, there was VHS and then there was…VHS.

As MTV started adding reality shows, the air-time for music videos began to decrease incrementally. The original purpose for M2 was to broadcast the most recent music videos of the decade through commercial-free air time both on television and online streaming. This would hopefully bring in more viewers because of the lack of commercial interruptions. However, because M2 “was restricted to less widely available digital cable and satellite television, which limited its audience reach to around 12 million homes by 2000. As time moved on, people wanted more from

The creation of TV stations dedicated to music helped usher in the transformation of the way people enjoyed their favorite bands, singers, and songs. MTV became a place where anyone could potentially become the next star and it was a place where many stars who are still famous today got their first

As America headed into the 1980s, two decades of social and political upheaval have left the nation rattled and the economy weakened. The Iran hostage crisis shook America's confidence and many looked for a new kind of leader to steer the country into the new decade. Ronald Reagan led America into a new era of prosperity leaving the soul-searching of the 60s and 70s behind. The nation was ready to enjoy itself and with plenty of new toys to play like VCRs and video games, Americans spent more time at home and soon something called cable TV would make it even harder to leave the living room. With the new innovation of the TV, one of the ideas for a channel was a marriage between music and television. This new idea for a channel devoted to something called music videos would end up revolutionizing and often scandalizing an industry that had no choice but to embrace the fact that music in the 1980s had to have a face with videos. By having these music videos, they would change the way we look at music and the way we look at the world. This cutting- edge idea was a new medium perfectly suited to a new generation and that idea was called, MTV. This leads to the question: How did MTV influence pop culture of the 1980’s? This topic is worthy of investigation because the coming of MTV has had a significant impact on the way people see pop culture. Before researching the topic, the writer had limited knowledge on MTV and only knew about the music itself. In the paper, the writer was

”(Kallen) MTV broadcasted music video interpretations of many popular songs, causing people to take notice of the different hairstyles, and fashions seen in the music videos. A popular MTV showcase music video, “Video killed the Radio Star”, forever changed the focus of music and lyrics to fashion and theatrics

Changes in the industry's production practices as well as in the audience's expectations transformed the presentational style of television. There was now a more exhibitionist attitude to television. The “bells and whistles” of a show were constantly changing and as a result, style came to be elevated over content. Flashy graphics now took the foreground over story on MTV and Fox News (6). Emerging production tools also played a role in the growth of televisuality. Digital video technology allowed producers to fill their content with effects that would better suit the new presentational attitude found in television. Audiences began to have more aesthetic tastes and demands from the television shows they viewed. The flashier that producers made their programming, the more their audience's taste developed. Televisuality emerged in part due to these changing elements in the television industry.

Music Television gave a generation a voice. With the awakening of MTV, 1983 was a golden age for music television. The inception of hip-hop music videos caused wardrobe to be an important part of an artists “armor”. Rappers used outfits for promotional purposes. Certain outfits would be worn in pictures, performance, and

Unfortunately with no expertise whatsoever and even less power in the felid of video media such things as the shows or anything of the sort didn’t last too long and soon enough money was being lost at an alarming rate. Changes were coming and that was clear for in 2009 Hugh Hefner’s daughter Christie who had been CEO at the company since the late 1980s, and had left her place at the company in an era of reconstruction with Scot Flanders was under way in

MTV can be defined as “a cable and satellite television channel which broadcasts popular music and promotional music videos.” (oxforddictionaries.com.n.d.). Launched on August 1st 1981, MTV’s programme started out by helping musicians gain exposure through music videos. This helped TV audiences connect with music by new means. As MTV became more recognised, the network branched out by creating new means of entertainment. MTV has remained relevant by continuously adapting throughout its existence to meet their audience’s entertainment requirements. (International MTV and Globalisation).

This ties in closely to the problems they had with the “product” section of the marketing mix. TiVo was

According to Jenkins ‘Convergence Culture: Where Old and New Media Collide’, It spectacles that the entertainment industry has taken the advantage of harnessing ‘New Media’ on traditional formats by focussing on the logistics and practices. This evidently helps to increase the popularity and the availability of audience participation through the use of updated technology. This is denoted through old technological formats via applying new interactive media to heighten the participation for numerous audiences. For instance, back in the day many industries i.e. entertainment had to depend on broadcasting and radio for the viewers to receive their audio or visual content. To do these industries had to send out signals globally through a large transmitter so that people can receive their content. Transmitting these signals