How Marketers And Media Companies View You

Advertisements and social media make up majority of American culture identity. These two elements make up what society is today. Advertisements appeal to consumers through sexism and racist comments or gestures. Social media creates a platform where people are not true to themselves and allows them to become fake on the internet. These two elements make up the negative side of America’s identity. America’s identity is shown through the marketers and the consumers in America; how people carry themselves and present themselves in America also represents America’s identity.

In “Worship At The Altar of Convergence”, Henry Jenkins discusses the concept of convergence, where both old and new media collide. Jenkins describes convergence as the flow of content between multiple media platforms, industries, and the migratory behaviour that is present throughout the media audience (2). He explains that convergence is a necessity because it describes technological, industrial, cultural and social changes that are present in our technological society. That being said, Jenkins analyzes the relation between media convergence, participatory culture, and collective intelligence.

Mass media has experienced many major developments over the past hundred years. As the manner in which media is communicated to the world evolves a definite shift to American culture has occurred in the process. Mass media has undergone numerous changes in the way it is distributed to the general public, going from newspapers, to radio, to television, and now to the World Wide Web. American culture is so ingrained in technology, that distributing mass media in this format seems like a natural step in the evolutionary process of distribution.

Theory Guiding Conceptualization Theory of Reasoned Action Theoretical interest in attitudes and behaviors has long been part of the social

The media is a well-known platform for viewers and largely impacts the people that watch or see certain programs. Therefore, it is safe assume that the media often represents realistic or unrealistic views

With the continuing development of Internet technology, news has never been shared faster. It is easy to access national and international news in seconds. Despite the fact that network news may be losing some viewers, online articles and news sites are gaining more attraction. News and media can have a significant impact on people’s perceptions of different cultural issues, thus affecting consumer culture. According to Bryant and Oliver (2009, p.9) “how a person feels about a particular issue may be rooted in his or her personal experience of in the general culture or exposure to the mass media”.

As media consumers, we need to become more discerning of what we watch, read and listen to.

Media Strategy: For our advertising mediums we chose to use a magazine, a radio spot, a commercial spot and passing out flyers. By choosing a magazine as one of our advertising mediums our company is aiming to achieve image advertising. The target market for the magazine we chose to use, Seventeen, is young girls between the ages of 16-21. Targeting this demographic age group through this magazine is beneficial to our products and service, because we are trying to grasp the attention of young girls getting ready to enter college as well as those already in college.

Allen Neuharth understood the need to know his audience, which is why he conducted extensive polling to gain a clear picture of unmet consumer desires (Ferrel & Hartline, 2014). Anyone who has joined a streaming movie service, like Netflix, knows that upon registration, the customer sees a variety of content to help build a profile. This profile contains algorithms transparent to the customer which predicts the content of interest to the customer and advertises it upon the next login. Accordingly, the first action in the strategy would be to follow in the founder’s footsteps and conduct extensive polling of the target market for the type of content they would like to be able to receive and customize. This would occur not only during registration of new accounts, but also be maintained by tracking the time customers spend on particular articles and what advertisement links they click, with their consent. Just as retail marketing can be specifically targeted to certain demographics, newspapers can also market different types of news to various segments of the market based upon their interests (Mensing, 2007). The goal would be for readers to have not only articles about topics which they deem relevant, but also advertisements for products they

In 2008 Sony began to partake in an unprecedented study of cross-company and cross- regional segmentation. Sony believe this would help enhance the company’s understanding of consumers globally. This project was called Compass and it included data from over 30,000 respondents. Compass created six global consumer segments: Technosocializers, Performance Seekers, Status Focus, Unfussy Basics, Functional Socializers and Quality of Lifers.

The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. This is a process that developing the interactive communication constantly across multiple media platforms around the globe. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become more mature on account of three major factors – technology, economic and market (Langtry, 2012). Moreover, the technical factor mainly refers to the digital and network technologies bring the interoperability, interchangeability and connectivity of media, so that the media convergence has become a possible and an inevitable. However, Media convergence is not only a simply technological shift but also “alters the relationships between the existing technologies, industries, markets, genres and audiences” (Jenkins, 2004, p.33). Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Along with the technological development, which is integrating the resources of different mediums, this operation of media convergence brings both changes and challenges in the media industry (Thomas, 2011). However, advertising industry is one of the sectors of communications and cultural industry that cannot avoid media convergence. This literature review paper will analyze

This research will show how media can influence people’s self-image. The purpose of this report is to connect the media’s influence with how people view their own self-image as well as the “ideal” self-image portrayed by the media. The media is a big factor in how people view themselves. This research shows how women, men, children and adolescents are all affected by the media’s influence on self-image. Low self-esteem, body dissatisfaction, eating disorders, as well as some real life examples and new media will all be discussed in this report. The conclusion shows that the media has a definite influence on people’s self-image.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and

Members of the public from a company’s target group or audience are chosen to express their views about the advertisment before it is published or aired. Media can include television, cinema and radio. This is the communications aspect of

With the amount of media that is present in every day life it is almost impossible to not be influenced by external factors. Marketing occupations are not looked as fondly from consumers because society believes that they will do whatever it takes to get a sale if it means lying to consumers. For a company to market a product they have to find out who the potential customers are. It is important to note that a company does not know the internal psychological factors that come into play when making a purchase. The perception of the company to the public eye is important especially if they make products that are part of a very popular fad.