How Marketers Conduct Business With Current Technology And How It Helps Consumer Interests Essay

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Social media being an ever growing industry, companies have incorporated their marketing and strategies to better their businesses. We explore that the reasons for the importance of incorporating this is: The daily use of handheld devices to access social media on a daily basis amongst computer use, Big data: online tracking produces oceans of data, challenging business analytics programs, Twitter, Facebook, and Pinterest

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Social Media has changed the communication setting for all marketers. “Perhaps the greatest value of social media marketing is your ability to foster and engage with a community of people” (moz.com). An involved audience is one of the greatest resources a brand can have. There

Never before has the world seen such an adaptable and measurable interface such as social media, especially when using it for marketing. Given this importance, the use of tools such as a social technographic profile will only become more common for businesses everywhere in the future. A tool like such can bring companies great success if used effectively. In conclusion, I hope for all businesses that have not recognized the power social media holds to do so. For the companies that have, I look forward to seeing what new content they create in attempt to reach their target audiences; because, I will be taking notes for when I own a businesses

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

In “An Examination of the Factors Influencing Consumers ' Attitudes Toward Social Media Marketing.?” Akar and Topcu point out that social media has become a phenomenon in marketing. (Akar and Topcu, 2011) Marketers are beginning to understand the use of social media as a component in their marketing and strategies and campaigns to reach out to customers. Promotions marketing intelligence, sentiment research, public relations, marketing communications, and product and customer

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

On another note, it seems like technology has progressed at a phenomenal pace in the last two decades than any other time in history. And as long as there is technology, digital marketing will continue to evolve, giving new and small businesses the chance to build their companies from the ground up. With this, digital marketing through social media, banner ads, websites, and YouTube videos has become an increasingly popular initiative. This enables target audiences to see more content; become more familiar with the company’s brand, product, or services; and by process, build trust. Indeed, social media plays a critical role in online marketing. Routine updates and posts on Facebook, Twitter, Instagram or Pinterest can form part of

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.

A.Stelzner, M., 2012. How Marketers use their Social Media to grow their Business, s.l.: Social Media Examiner.

Technology has become a groundbreaking opportunity and advantage in the business world, especially for marketing. With technology, marketers can market on social networks, text messages, the app store, etc. Technology has become a huge source in expanding a brand and marketing a brand in ways that were not possible before. More people are spending more time on mobiles, tablets, and laptops than in an actual store. So marketers have to reach customers through all of these devices in real time and create campaigns that will work across social media, display advertising and e-commerce (Benady, 2014). Marketers are using technology to reach out to certain target markets as well. The social media outlets include: Facebook, Snapchat, Instagram,

Companies have started hiring manpower in seeking to maintain a positive social media outlook for the community to associate with. Today having social connections with your consumers does mean a lot to your company’s reputation, it is not always about having quality goods and services only (Wege, C. and Haenlein, 2013). Companies now no longer see marketing themselves in social media as a want but as a need that has to be done. It has influenced the marketing strategy that almost seventy-six percent of businesses use it to fully reach the targets in their marketing objectives. Direct sales on the other have been increasing, triggered by an increase in the use of smartphones and electronic means of payment (Wege, C. and Haenlein, 2013).

Furthermore, Rubathee Nadaraja and Rashad Yazdanifard discussed social media marketing and have come to a conclusion. They state that: “social media can be established anywhere provided there is an internet connection and this must be considered by marketers, advertisers and online content creators as a basic part of their communications because social media affects all aspects of the internet and transforms the role of the internet in peoples’ lives”. (Yazdanifard, 2012)