How Marketing Effect The Success Of A Company?

Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals. The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions. Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.

They started producing cars in 1928, after starting out as a motorcycle and airplane producer. (Kiley, David (2004) (Darwin Holmstrom, Brian J. Nelson (2002). During the second World War BMW returned to producing mainly aircrafts and temporarily ceased car production altogether until returning to producing luxury vehicles in 1951. (BMW AG, 2015) Nowadays BMW is known for its luxury and high quality motor vehicles and is subsequently part of the “Germany’s Big Three” together with Audi and Mercedes. (Autocar, n.d. Web. 12 Mar. 2015) Their mission statement states “The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality." which underlines BMW’s goal of producing high-end cars of the highest quality. (RetailIndustry. 2015.) The BMW group - also known as BMW AG - has several subbrands, namely: Mini, Rolce Royce, BMW Motorrad and BMW which is again divided into BMW M and BMW i. (BMW Group : Brands. 2015). For the purpose of this report the sub brand BMW is the main focus, meaning the cars sold under the BMW name only, subsequently more insight is given into the BMW i-series when looking at the international marketing activities. The BMW i brand was established in 2011 with the purpose of creating electric cars with an emphasis on sustainability. (Capital Company. 2015) (BMW I :

The place components of marketing mix are the actions of the goods and services that are being exchanged between the manufacturer and the consumers. The component may be referred to as the distribution channel. There may be some manipulations between the place components with in the marketing plan. There may be some increase or decrease in the amount of channels, indirectness or directness of

The objective of this document is to gain an understandable idea of the marketing mix. The marketing mix is an indispensable element of every firm’s marketing arrangement. The marketing mix includes four key facets recognized as product, place, price, and promotion. The mix is the arrangement of the entire four groups in which a thriving marketing movement is generated. In an effort to identify with the elements of the marketing mix every category should be examined independently and the link connecting each one of the marketing blend or mix must be tackled.

2008). The main aspect of Marketing Mix is product, price, place and promotion that the firm combine to produce the response it wants in the target of market segmentation.

The marketing Mix will concern about Product, Price, Place and Promotion. Such these ones are the factors involved in the customer to purchase the product, and make the customer satisfactions.

elements of the marketing mix - Price, Product, Promotion and Place – used by the

This paper discusses the marketing mix. The writer explains the four p’s that make up the marketing mix in order to market a product or service. The writer also applies the marketing mix to a new model smartphone provided by Samsung. The marketing mix reveals what is most important in marketing the product in order for the marketer to make successful decisions for marketing the product. Once the marketing mix is applied, the marketer will understand what is best to get their product on the market. This paper discusses the importance of each marketing element to give a clear understanding for what is the correct way to gather smart

Founded in Rüsselsheim in 1862, Opel is one of the most technologically advanced vehicle brand in Europe which has a long and rich history. However, after 11 months of effort proved unprofitable, Opel declared to exit Australian market with lower than 10% of the sales target reached(Spinks 2013). This essay aims to give a objective evaluation of Opel’s business activities. To achieve the target, this essay will use the relevant elements in PESTLE framework to critical analyze the external environment, followed by critical evaluation of the business response using evaluation criteria provided.

In this coursework I will explain how marketing mix can contributed to the success of my new product and why is it useful for tool of analysis. Marketing Mix talks about targets or sets of actions that a company uses to promote its brand or product in the market. In addition marketing mix is very important to businesses such as me and other well-known companies. This is because using marketing activities you will have to study in the correct places for any market research activities before making a product. After the data had been collected businesses can use the statistics in order to construct the right product, features and appearance for their customers.

“Price is the amount of money charged for a product or service, or the sum of all the values that customers exchange for the benefits of having or using the product or service” (M+E lecture note 4). This is an important component of the ‘Marketing mix’ as it can help determine how much profit the seller will make. However, the amount of profit will also depend on the elasticity of the product. Therefore, the price should be set

The traditional marketing is identifiable with its 4P’s marketing mix: product, place, price and promotion. Armstrong and Kotler (2005, cited in Rahnama and Beiki, 2013) referred to product “as anything that can be offered to the market for attention, acquisition, use, or consumption and that might satisfy a want or need” (p. 147). In the adoption of a strategy for the benefit of the organization, consideration must be given to the development of the product along with its packaging and branding and other aspects which relate to the totality of the product. Place is a traditional marketing mix which includes “channel type, exposure, transportation, distribution, and location” (Rahnama, et al., 2013, p. 147). It has to be remembered that the product must be available to the customers anytime and anywhere, depending on the knowledge of the wants of the customers (Saeed, Bilal and Naz, 2013). The channels, wherein the flow of product’s distribution takes place, have to be monitored and secured in order to ensure that the distribution process runs seamless and product shall reach to the end users as desired. The pricing mix comprises “competition, cost, markups, discounts and geography” (Rahnama, et al., 2013, p. 148). It is

Based on understanding about customer behaviour, the companies tend to depend on their created marketing mix to promote new products, which consists originally four key elements (4Ps) namely product, price, promotion and place. Today, marketing mix is developed and includes other Ps like physical evidence, processes, and people as critical elements (CIM 2009).

The principal contribution made by marketing to the achievement of objectives is via the marketing mix. In fact, this strategy develops products and services to meet the needs of target groups, communicating their benefits to target audiences and ensuring that they are available in the right time. The marketing mix is a convenient framework for satisfying customers ' needs

Price, which is one of the most important elements of the marketing mix, can be difficult to get right. Pricing too high, or low, can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005).