How Martketers Use Nonverbal Communication to Influence Consumer Decision Making Process

Observe Body Language - This is a very powerful form of non-verbal communication. It is shown by the way we stand, how we place our hands or arms, make gestures and facial expressions.

Body language has a great deal to do with communication and it is believed that body language is

They say a picture paints a thousand words, and the same can be said for Body language. Body language definitely plays a big role in influencing communication, by observing body language alone it makes it easy for you toidentify whether somebody shows interest or puts value in what you are saying. It also allows you to make pre judgements about an individual. For instance an audience or an individual can perceive a speaker/someone as arrogant based on the body language he makes and not the content. Making body language a priority for effective communication.

Although Navarro put forward the consideration that people observed by him represent a fairly good number of the entire population, in fact this number only represent a very small number of people in couple of countries compare to the entire globe’s population. Therefore, his claim on nonverbal communication and body gesture cannot represent the entire globe’s population. In order to be representative, Navarro’s sample must include a variety of characteristics such as male and female, people of all race, people of all culture, and people from urban and rural background. And without actually testing these characteristics, his claim cannot be said to represent all

Nonverbal communication or body language makes up 55% of effective communication. This plays the biggest part in communication, and it shows the client or colleague more information than words alone ever could. Nonverbal communication includes facial expressions, body movement and gestures, head movements, eye contact, posture, and the use of distances and space. Understanding and using nonverbal communication can enhance the connection between you and others, navigate challenging situations and well as expressing interest in the conversation. this can also established effective rapport between you and the client or colleague.

Body language can say a great deal more than the words we use. There are three main types of body language that you need to think about as part of your speaking and listening skills - eye contact, body position and gesture and movement.

Body language is “the conscious and unconscious movements and postures by which attitudes and feelings are communicated” (Merriam-Webster 's online dictionary, 2016). We may study the way body language affects people’s actions, such as knowing when a person is in love,

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

Nonverbal communication plays an essential role in any conversation. Individuals who are aware of nonverbal actions during conversations can more effectively interpret what is being communicated.

Nonverbal communication covers all aspects of communication beyond words. It is anything from body gestures to the way words are spoken. The tone, demeanor, hidden meaning behind words, mix that with body language and what is creates in nonverbal communication elements. Even clothes and personal appearance can send a nonverbal message. Nonverbal communication accounts for nearly 65-93% communication means (Wood, 2014). One area where nonverbal communication sent a negative, incorrect message is the movie Erin Brockovich. The clothing of the main character sent the message that she was uneducated, white trash. This could not be further from the truth. She was an intelligent, single mother who saw a problem where nobody else did.

Body language is a term that refers to various forms of nonverbal communication, wherein a person may reveal clues as to some unspoken intention or feeling through their physical appearance (Fast 1). Both its written form and the scientific study of it have been labeled kinesics. Body language and kinesics are based on the behavioral patterns of nonverbal communication (Fast 1). Body language has the ability to tell many different stories. It can contradict verbal communication, speak when you don’t want to, and exhibit certain attitudes that you don’t even

Families communicate in verbal and non-verbal ways. Verbal communication includes stating feelings, needs, and giving feedback. Non-verbal communication includes showing affection in a physical manner, facial expressions, and gestures. The best way for advertisers to appeal the same product to different target markets is to differentiate. Starbucks appeals to older and young segments of the market. They do this with

Consumers have certain behavioral tendencies when faced in certain situations. In Why We Buy, the author Paco Underhill details certain behavioral characteristics people tend to have in different types of retail stores. Many consumers don’t think about what their actions mean when checking out or buying products. But to Mr. Underhill, the gender of the person, the people they’re with, the amount of times the person touches an object, the amount of time spent on checking a particular product, the time they came in, and the time they leave, all factor into a database to determine different behavioral trend consumers have. It is these trends that they find in order to correct a problem a store or retailer didn’t know they have to increase sales and create a better flow in the store environment.

Mehrabian and Wiener (1967) discovered that the percentage of our communication with others include words which account for 7 %, tone of voice account for 38% and body language accounts for 55%. Body language is the highest percentage because it plays a role in helping individuals clarify a message. The sending and receiving of body language signals happens on conscious and unconscious levels. It is essential that one is able to understand how to read the nonverbal messages of others. Your own body language reveals your feelings and meanings to others. Within 30 seconds you can make a charming or alarming impression, according to Gloria Starr of Global Success Strategies, Inc. Therefore, body language can create barriers between people of different cultures and genders which include, but not limited to: avoiding eye contact, crossing one’s arms, and making rapid, nervous or jerky movements and hand gestures. In this paper, the role of non verbal communication between gender and ethnicity is investigated. It will outline studies and research articles pertaining to body language and give enough evidence to support the research question.

The purpose of the communication material is to make the customer feel attracted to the product because is something new that possibly hasn’t tried before and makes the promise that his senses will awake.