McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a tough foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to “think global, act local.”
I strongly agree with Ritzer’s intake on how McDonaldization has a great influence on society today. Ritzer clearly identifies and outlines how many cultures possess the four fundamental characteristics of fast-food industries. He emphasises the impact that efficiency and technology have on our society. Ritzer is able to clearly portray how these characteristics of many fast food companies is what is molding society into what it is today.
McDonald’s, one of the most well-known fast food chains with over 32,000 stores worldwide is also one of the worst places to eat. McDonald’s restaurants and their food items have a negative impact on American society because the food is unhealthy, the food poses many health risks to individuals, and McDonald’s targets children as their main audience. Food items at McDonald’s contain excessive amounts of calories, fat, sugar, sand sodium. For example, there are over 540 calories in just a Big Mac sandwich alone. It would take around 45 minutes running on a treadmill to burn the same amount of calories in a Big Mac sandwich. Also, there are 28 grams of fat in a Big Mac, which accounts for 43% of your daily value of fat for the day. Not to mention
McDonald's Corporation is considered to be the largest fast-food operator in the entire World and was initially formed in 1955 after Ray Kroc had pitched the idea of opening up numerous restaurants founded on the original which was owned by Mac and Dick Mac McDonald. McDonald's in 1965 decided to go public and then introduced its flagship product, which was the Big Mac, sometime in 1968 (Botterill, 2007). Today, McDonald's functions beyond 40,000 restaurants in over 200 nations and have one of the world's most extensively recognized brand names. McDonald's sales started hitting around the mark of $58 billion corporation -wide and over $30 billion in the United States alone in 2012 (S&P).
McDonalds was first incorporated in the year 1955 in USA with a single restaurant. Currently, McDonald has transformed to be the biggest and the fastest growing in the industry of fast food services (Employee handbook, 18). The corporation sales are now at a staggering $30 billion an year contributed by the 21,000 stores that are located across 101 different nations around the world. The success of the corporation has been as a result of a great contribution by the company’s management where there has been application of new ideas to give the corporation an upper edge in the market. On analysis of the company’s blueprints, a projection has been made where the corporation
“I’m lovin’ it” (mcdonalds.com) is the motto for McDonalds. I can remember watching the commercials on my television and wanting to eat McDonalds. Going to McDonalds was my favorite place to eat as a kid. I loved the salty fries and the prize you would get in a happy meal and I would beg my parents to take me so I could get them. When I was little they had the slide and ball pit, which I absolutely loved to play in. As I got older I started to learn about different cultures and I was always curious how the American businesses impacted other countries. I always knew that McDonalds made a ginormous impact in America. Every kid wants a meal from McDonalds but I would wonder if children in other countries would crave McDonalds meals like Americans
McDonald’s is a global leader in the fast-food industry with 80% of its 36,000 restaurants franchised-owned with 1.9 million people employed in more than 100 countries (*). As a multinational corporation, McDonald’s has had to develop a global business model that can be implemented within local frameworks, opportunities, challenges and markets (*).
How does McDonalds affect the United States? Originally, McDonald’s was a walkup restaurant serving food at half the price of your average sit-down restaurant. Because of how cheap the food was and how fast it was served, it attracted many people, making it a local attraction. After, this restaurant was opened and became a local sensation, it was franchised and spread practically all over the world. Before it spread all over the United States, according to the CDC in the 1950’s 33% of all Americans were overweight, 9% being obese (while no serious obesity cases had been reported yet). Now forty years later, in 1990, 30% of all American citizens are obese and 56% of Americans are overweight. That is an insane jump of fatness in a very short period.
McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.
When faced with the task of providing nutritious and healthy food to a large population, the American government seems to neglect both ideas; instead, we are fed diseased, pesticized food concepts. Why concepts? Because the food we eat daily is a mere reminder that general American health means nothing, and large profits are everything. Food is now mass produced, the idea of farms and mills have been completely removed from the process of food making and replaced with machines and large factories. Though we think we have escaped this concept of Mcdonaldization regarding our food, we have not, the food industry continues to practice this basic infrastructure: Control, Efficiency, Calculability, Predictability,
Schlosser drives home the point in Fast Food Nation how influential the fast food industry is locally and globally. “Fast food has proven to be a revolutionary force in American life,”(Schlosser) and has a great deal of power that many may never comprehend. One of the main points he focuses on is how the fast food industry, McDonald's in particular, has changed the economy. McDonald's is one of the fastest growing and widely known chains in the world. He points out how many people have been employed by fast food restaurants and how McDonald's has “employed an estimated one out of every eight workers in the United States” (Schlosser). McDonald's also has so much economic power that it can control what the companies that surround it do. If McDonalds demands something from the companies that they receive their beef from, the company will most likely do it since McDonald's is the largest buyer for beef. Yet, Schlosser points out the fact that they don’t ask for these changes for the better of their company, they do it so they can stay in the market and keep their customers satisfied. It's about the money, not about the quality of their products.
From drive-through restaurants, to Chicken Mc-nuggets to a hamburger joint, McDonald?s has come a long way. It?s the leading chain of fast food restaurants in the world that serves more than 55 million clients on the daily basis. In 1940, the corporation was established by two brothers from California, Maurice and Richard McDonald. However, directed by Ray Kroc, the current McDonald?s business times its establishment to the inaugural of a licensed restaurant on 1955, in Illinois. Later, the McDonalds expanded globally after Kroc bought the brothers? capital in the company. Today, McDonald?s runs about 32,000 restaurants globally, in about 115 countries (Eric, 2001). The restaurant provides its clients with great tasting and cheap food; dealers with a mutual obligation to deliver the highest quality products and ingredients; and franchisee and staff with opportunities for growth. Through its growth into numerous worldwide markets, the company has become a figure of globalization and a great supporter of how Americans live. It has become a common public debate topic about consumer responsibility, company ethics, and obesity, due to its fame (Eric, 2001).
Did you know that almost six hundred thousand fast food restaurants are opened in the US? It is astonishing that food industry continues to flourish in today’s time. Fast food has been around for many decades. For example, Mcdonalds, Burger King and Taco Bell are one of the widely known food chains in America. Why do Americans enjoy this type of food, when there are healthier options? The answer is simple. The idea of fast food is that it is convenient, affordable, and served quickly, compared to cooking a meal at home. Regardless, the food industry has a major impact on many Americans as time progresses, while restaurants continue to grow rapidly. Although fast food is quick and easy, making a home cooked meal can decrease your health risks that outweigh the few minutes of satisfaction the food you eat out, might bring.
McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its
Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.