How Media Affects People 's Food Habits

Junk food refers to cheap food containing high levels of calories from sugar or fat with little fiber, protein, vitamins or minerals. People in the United States consume massive amounts of these unhealthy products everyday that are produced by big industries like Coca-Cola and McDonald’s. Investigative reporter Michael Moss argues that the food giants have hooked people with addictive foods that are harming our health. How do they do this? I strongly agree with Moss’s agreement because the food giants use schemes to advertise and market their unhealthy products to make them appear delectable. Thus, giving the viewer of the advertisement a high urgency to buy and eat the product that would eventually lead them to obesity.

The essay “Eat Food: Food Defined,” from Michael Pollan’s 2008 book In Defense of Food was written to address the American general public about the food industry. Pollan focuses on relatable topics as examples, such as family, common food items, and common belief that everyone wants to be healthy. The essay brings across Pollan’s point by establishing his credibility, explaining why this is important to us, and telling us how to react to the given facts. Pollan makes the readers inquire how we define food by drawing our attention to the importance of examining our food before eating it.

In Jessica Lundgren’s essay, “Eating Fresh” in America: Subway Restaurant’s Nutritional Rhetoric, has stated many different strategies Subway uses in their commercials to persuade consumers that they are choosing the healthier choice when getting food at their fast food restaurants. Americans today are worried about what they can do to lose weight and maintain a good diet. Lundgren did a great job mentioning the five aspects to Subway’s nutritional claims that they follow which includes: the making of nutritional claims, a visual rhetoric that makes the restaurant’s “healthy” food options appear to be numerous and exciting, the comparison of the Subway product with the products of other, less “healthy” fast food restaurants, the clear indication

Obesity and being overweight are very common worldwide issues around the world, especially in the U.S. There are more than 3 million cases per year. By changing your lifestyle such as diet and exercise, losing weight can seem effortless. Desirable junk/fast food or even irresistible fast food commercials can tempt you to do the unthinkable. We are all victims of this advertising war. Quick-service restaurants (QSR) generate these advertisements in hope to attract more consumers or to increase their popularity rates around town. These commercials bombard our state of mind only to convince us to buy unhealthy food for worthless money. The increase in fast food commercials in the U.S. has led to an increase in both QSR revenues and the obesity rates. Regulating commercial frequencies will lead to a decline in the obesity rate. Our country has more than enough issues that frequently affect our population. Despite these alarming cautions, the food industries with their advertiser use every available media outlet to promote and sell their products. Pushing food and drinks high in sugar is unethical and unjust. We learn to

“Have you ever seen a fast-food ad that shows the factories where French fries are made? Ever seen a fast-food ad that shows the slaughterhouses where cattle are turned into ground beef? Ever seen an ad that tells you what’s really in your fast-food milkshake and why some strange-sounding chemicals make it taste so good? Ever seen an ad that shows overweight, unhealthy kids stuffing their faces with greasy fries at a fast-food restaurant? You probably haven’t. But you’ve probably seen a lot of fast-food commercials that show thin, happy children having a lot of fun.” (Schlosser et al). The book Chew on This explains and reveals almost everything to know about fast food and the process of making it. Each chapter is different. First there is the background of fast food restaurants, and then they get into the juice about the food itself. This book is a huge example of modern day muckraking. Muckraking is when a writer or publisher reveals scandalous information about people

In a 2003 court case, “Caesar Barber v. McDonald’s Corporation, et al.,” Barber claimed he was unaware of the nutritional and fat content of the fast food he ate on a near-daily basis for decades, and which he claimed caused his multiple illnesses (Daily Caller). The people of the court ruled that Barber’s choice of food was the cause of his many health issues, not the restaurants which supplied the fast food. In this case, the court held the consumer responsible for his selections; however, the court’s expectation of personal responsibility in food selection will most likely become anachronous. The article “Is Fast Food the New Tobacco?” addresses the issue of rapidly growing fast-food chain restaurants, such as McDonalds, Burger King, and Taco Bell, and the health issues that perpetuate from an increased amount of these restaurants. Anywhere we travel today, out of town, to a big city or a small village, consumers are bound to see some sort of advertising for fast food. Many billboards display life-size pictures of steaming hot sandwiches, fresh-cut fries, or an ice cold beverage. The streets are lined with bright, golden arches, fluorescent bells, or a red-headed, smiling little girl. All of these modes of advertisement draw consumers in, whether they be hungry or simply in a rush with no time to cook dinner at home, and feed them food that just isn’t up to par with healthy-eating standards. Notice, these restaurants don’t use force to bring customers in by the masses;

In today’s society a huge issue is that we constantly hear about the food industry in America. We often hear in the news that obesity rates have increased, or that Americans have many diseases that contribute to being obese. “What You Eat is Your Business” by Radley Balko expresses that people are at fault for making such unhealthy food choices. Others argue that the food industry is to blame for being so unhealthy. According to David Zinczenko in “Don’t Blame the Eater” he blames the fast food industry as well as the consumer. Zinczenko asks “shouldn’t we know better than to eat two meals a day in fast food restaurant’s?” (392). So, who is to blame for American’s eating so much unhealthy food? Should it be the consumers’ burden or the fast food companies? On one hand, as consumers we continue to purchase foods that we know are making us overweight. On the other hand, fast food companies continue to offer high in calories foods.

Social media has greatly influenced people in terms of food choices. Some people eat fast food instead of cooking healthy food at home since it is easier to buy than to cook (Herron, 2014). Some food on fast food contains all the calories people need for the day (Fast Food , 2015). About 40% of the respondents eat fast food a few time a week, which could means, that social media is one of influence on food choices for people (Andal, Social Media Advertising, 2017). Social media changes people way of thinking about fast food through those pleasant food visuals. Social media advertisements increased portion sizes significantly that cause people to eat more unhealthy food (Herron, 2014). Social media advertisements have great impact to

In his book Fast Food Nation: The Dark Side of the All- American Meal, Eric Schlosser, an investigative journalist, argues that “the fast food industry has helped to transform not only the American diet, but also our landscape, economy, workforce, and popular culture” (3). He supports this claim by first describing the history of the fast food industry, then explaining the current condition of the chemistry and the labor in the industry. Schlosser’s purpose is to inform the consumer and describe the state of the fast food industry in order to call to attention the impacts of the industry on the lives of Americans and on America as a country. He establishes an optimistic tone in the beginning but then develops a gloomy tone for consumers to

The story of the fast food industry and its effect on the world is well told in the book Fast Food Nation by Eric Schlosser. Schlosser makes the claim that, what started out as a special treat for the kids eventually ended up defining a way of life. During a brief period of time, the fast food industry has helped transform not only the American diet, but also our countryside, economy, workforce, and popular culture. The book thoroughly describes how important the two factors of money and power are in today's society. The book clearly establishes the broader thesis that as consumers, we should know what we eat even if it makes us uncomfortable by the knowledge.

This commercial essentially claims that, as victims of constant temptation, people of today’s culture and society cannot easily overcome the urge to eat unhealthily. According to the advertisement, this is due in part to the persuasive ability of the food industry, which instills an entitled, reward-seeking mindset into consumers through advertising techniques—for example, “It’s a special occasion,” or, “If you buy more, I’ll cut you a deal.” It also points out that the absence of eating control can be attributed to social influence: “I just want you to have a good time.” Even further, it shows the addictive, drug-like effect food can have on people by portraying the excessive availability of high-calorie snacks and meals and saying, “You’re in control. You can stop whenever you want—well, sorta—I mean, you gotta eat, right?” (“All You Can Eat,” 2015).

Every day while sitting on the couch eat a burger, and soon many people learn what the obesity hype is all about. Fast food companies are advertising more food for less money with fast service. The media tends to change images for their target customers, to make the food more appealing to those that are watching. Laziness is one of the main causes of obesity in our country. Obesity in the United States is at a high due to the increasing fast food chains, media influence, and a lack of exercise. The idea of having a meal made for them in less than five minutes is somewhat exciting to the view of many individuals.” fast food firms introduced these alternative meals in response to changing consumer tastes”(Buchholz). Many fast food stores offer the customer fast service, and a great tasting meal. They provide their service with a smile and a meal that can cost less than 10 dollars. When people mix poor diet with poor

Not only has the fast-food industry the taken health craze wants of the public and implemented them into their market approach, the companies appeal to psychological emotions by creating commercials relatable to all ages, like young children, teens, adults, grandmas and grandpas, and show them psychically enjoying the healthy alternatives.

Since fast food first emerged in the United States it has become a large and successful industry, netting billions of dollars every year. This rapid expansion of fast food has put a fast food establishment within reach of almost every American. In Adam Chandler’s “What if Consumers Just Want to Buy Junk Food” he claims that although a majority of Americans believe they eat healthier today than in the 1970’s, but in fact studies show the very opposite. Chandler associates this to the consumers preference of unhealthy foods, but there is strong evidence that this rise in unhealthy consumption in American society can be attributed to the marketing and business tactics of fast food corporations, the availability and ease of access to fast food, and their socioeconomic status.

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their