How Media Affects The Way Of Media Consumption

This is a result of media globalisation and transnationalising audiences emerging in a globalised society today. Media globalisation is a phenomenon that causes us to be understood

Our main objective is to explore the mass media's effects on society and see how the media has affected out way of life. Not to mention, compare the life styles of

The media plays a massive role in the construction of crime, this includes the reporting of crime, the sensationalisation of stories, over-representation of different social groups and age of offenders. Construction of crime is also through stereotyping both ethnicity and gender. It is sometimes argued that the media is an ideological tool that is used to distort reality from its viewers. Female killers are often considered as ‘oxymoronic’, as they are seen as contradictory. Females are generally seen as caring beings but once they commit violent crimes, they are judged based individual circumstances and it is not taken into consideration that they could just as violent as male offenders in their own right. In this essay, I will be focusing on the gender stereotypes in media, specifically focusing on female killers.

History has changed. Ideas and standards have also changed. Back in the day, when the media or movies showed a hint or a dash of blood, the reaction of the average person was shock and disgust at the blood and gore shown. These scenes and clips shown have become more and more extreme over the years to the level of being hazardous to society. Even in the videogame industry, certain scenes that may have caused outrage and commotion fifteen years ago are now seen as childish and may even be considered as humorous. To put it candidly, most of the mass media has been used widely to its ability to influence and persuade, to glorify, and diabolize thoughts and actions of individuals. Yet people of this generation still spend a great percentage of

This will lead to the mass media homogeneity that will dissolve cultural differences. Cultural imperialism started right after decolonization when political or military control of another country could not be practiced. Psychological forms of control began to be used and were facilitated through the rapid integration of global telecommunications systems. They pushed American culture that promoted the ideas of consumption and instant gratification that would spread global capitalism and increase profits. The cultural imperialism argument has several strengths as well as weaknesses. It’s main strength is based on the idea that mass media from larger nations negatively affects the smaller nations because the national identity of smaller nations is lessened or lost due to media homogeneity inherent in mass media from the larger countries. Sometimes local interpreters keep some cultural diversification by transforming the imported media to meet local demand. The media is still influenced by the core but is also still unique and successful. Examples of this include the success of Korean pop music and Bollywood cinema in their respective “geolinguistic region.” The media imperialism theory fails to fully understand the internal historical and social dynamics within periphery countries. The West may have implanted the model of television consumerism, but the West is not required to sustain it and today many US programs lead the world in their transportability across cultural boundaries but are rarely the most popular when viewers have reasonable local options. (L&B p340-342)(Peripheral Vision) The social construction of reality theory attempts to explain how and why individuals view the world in a certain way and what role the media plays in shaping that view. It suggests that the media actually

In detail this paper will show how the media played an important role in the culture today. It will answer the questions What were the major developments in the evolution of mass media in the last century? It will also ask How did each development influence American culture? And What is ment by the term media convergence and how it affected everyday life?

There has been limited research on news channels which favour some countries over others, therefore, this study is motivated by three research

With the increase and spread of the mass media, the United States was the first to undertake researches and empirical studies on the effects of the media, and with time the pursuit became globalized. These effects were studied from different perspectives; some studies viewed the fact that the ownership of the media by only a few minorities is a problem in itself (kellner, 1). Many critics have also condemned the internationalization of the American film and television and its influence on the creation of hegemony over the world cultures lead and controlled by the American culture. The media effect was also studied in terms of culture creation, impact on morality, violence representation, and its effect on racial, ethnic and gender representations

The widespread image of American culture is seen to hold a strong base for globalisation. The extensive connectivity of the modern world, confirms Marshal McLuhans prediction of the global village. Globalisation is commonly seen as western culture imputing international cultures. Internet and television have also created transnational media whereas globalisation is commonly seen as a flow of information impending of western culture. Whereas, how will the younger generation will not be able to enjoy immerging products like Apple, Krispy Kreme and Hip-Hop. Hence, the strength globalisation has on the developing world. However, this develops a dispute between globalisation and its effect on international cultures. Early mass media impact on

We are surrounded by a whirlwind of different media outlets, but they are not being forced upon us. While this mass production of media and various stories is a reflection of our corporations that also can relate to our greedy demand for more and more of everything. We are only human and so are those in media trying to master the masses. The last page of Gladstone’s The Influencing Machine ends with one sentence: “We get the media we deserve”(p.156). The media is a reflection of companies run by people trying to create what we want. Consumption of media is not mandatory, but we urge for more and more. Media caters to the consumers desires and reflects many of our beliefs. This is all well deserved and supported through our interaction with the media.

In the twenty first century, the media has been transformed into a highly influential tool and segmented to aspects such as print, broadcast, film, outdoor and internet etc. The relationship between the media and construction of national identity is apparent with distinctive representation of nationalism in news coverage of politics, celebrations, tourism and country heritage (Leong, 2001).

It is without a doubt that the Globalisation of the media has increased our access to information about people and events around the world. However, during the process it has also shifted issues on what should or should not be in the public domain due to media ownership led by Western media corporations. The media shape is reconstructing itself, forming a singular global body playing an essential part in our democracy socially, politically, economically and culturally. Due to this, the effects of globalisation towards Journalism have become very debatable to whether it is benefiting the practice of journalism or hindering it. During the course of this essay, it will explore the affect globalisation has on the media (especially journalism), the affect of media ownership and how new technologies have influenced journalism.

If we talk about the role of media in globalization process we should firstly say that what the media is. The media is media technologies that are intended to reach a large audience by mass communication. Today the media play a key role in enhancing globalization. And the media also play important role in facilitating culture exchange flows of information between countries. The media spreads through international news broadcasts, new technologies, television programming, film and music. There are a lot of broadcasts of media. Foe example: We can say about internet, TV, radio, newspapers, books, billboards and etc. The media connects the world to a network of information easily accessible for all of us. In this discussion arises a question: Which role has media in globalization process? I think the role of media in globalization process is very important. And my point of view is that the media is a part of the globalization process, it is like “pen” of the globalization process, because media shares everything that the globalization process dictates. The important role in globalization process has Internet, which connects all the countries around the world. Internet is called “world wide web”. So if we say about the globalization process we should remind that the developed countries globalize enough. However, there are some countries which do not globalize enough. For example, states of 3rd world, hungry states and others.

News is the abbreviation of the four directions-North, East, West and South, meaning that it covers all the events happening around us. News provides information which enhances knowledge. It is the right of a human being to know what is happening around him/her. Throughout time, the journalism industry has gone through several changes. At the beginning, there were only weekly magazines providing readers with information and knowledge about the society, and then came the daily newspapers which provide all the happenings in our country and abroad. After that came the TV which provided audiences to view as well as listen the news and then came the internet which gave birth to online news allowing people to get news over the

It can change opinions because they have access to people and this gives it a lot of strength. This strength can either be used constructively by educating the people or it can be used destructively by misleading the innocent people. Power of the media can transform the whole society especially in the developing countries it can be used as a 'weapon of mass destruction'. But I think the most important use of media is to educate the people about the basic human rights. The dilemma of the developing countries is that people are not fully aware of their basic rights and if they know, they don't know about what to do and where to go. They don't know their collective strength. Even they don't know how to protest and what is the importance of