How Media Has Changed The Modern Landscape Of Communications And Media

| The term media convergence means coming together of two or more things. Such as two different types of equipment and tools for making and distributing news. Another term for this could be when “there is a flow of content across different multiple media platforms.” This could mean that people now have a say in creating and distributing out the things that want to know or hear. This media convergence has affected daily life in a significant way, it has brought many companies an

In “Worship At The Altar of Convergence”, Henry Jenkins discusses the concept of convergence, where both old and new media collide. Jenkins describes convergence as the flow of content between multiple media platforms, industries, and the migratory behaviour that is present throughout the media audience (2). He explains that convergence is a necessity because it describes technological, industrial, cultural and social changes that are present in our technological society. That being said, Jenkins analyzes the relation between media convergence, participatory culture, and collective intelligence.

Mass media has experienced many major developments over the past hundred years. As the manner in which media is communicated to the world evolves a definite shift to American culture has occurred in the process. Mass media has undergone numerous changes in the way it is distributed to the general public, going from newspapers, to radio, to television, and now to the World Wide Web. American culture is so ingrained in technology, that distributing mass media in this format seems like a natural step in the evolutionary process of distribution.

The term media convergence with regards to technology is defined as a process of combining together the telecommunications and computers and turning them into one electronic or digital form. The media convergence has affected our everyday life as we know it in many ways, you can now watch television shows, listen to music and shop online using your computer all without leaving the privacy of your home. Using the computer you can also communicate using the email, or chat option on the

A significant number of theories have been suggested to clarify the concentration of media ownership and the effects it’s had on the government and democracy. Convergence is the process, which changes the relations between audiences, technologies, markets and industries. This process has transformed the traditional extents of newspapers and publishing: “which has now subordinated towards the needs of corporations.” (Jenkins 2004) (Buckley 2008) Whilst previous literature has covered an extensive range of models and theories on convergence, this literature review will explore the idea of the effect of mediatisation on the public sphere, additionally the review will analyse the endeavors at regulation to control the aforementioned notion. By concentrating on the sector of publishing, the ideas to be investigated inquire whether the plurality of media, in other words the diversity of media can be attained without the compromise of the independence of the media industry.

In detail this paper will show how the media played an important role in the culture today. It will answer the questions What were the major developments in the evolution of mass media in the last century? It will also ask How did each development influence American culture? And What is ment by the term media convergence and how it affected everyday life?

Convergence is when a medium makes a leap in technology. For example, the song, “Video Killed the Radio Star,” by The Buggles, was MTV’s first music video aired by the network as part of their niche -- transcending what was played on the radio to a new form of a medium; video. Even though the network MTV in its inception was not successful at first, it changed the music industry from lyrics and melody to the visualization realm. This jump in technology started off as an emergence; solving of technology to finding a tribal audience; young people. Even though, MTV’s main audience was towards a younger audience, there was something missing, they were not getting the ratings they anticipated.

1. "The relationship of money to Free Speech is the issue of the 21st century." (Bill Moyers in Freedom of Speech for Sale).

Convergence is a top-down corporate-driven process and a bottom-top consumer-driven process. Media organizations are figuring out the method to quicken the stream of media substance crosswise over conveyance channels to extend income openings, widen advertises and fortify watcher responsibilities. They are battling for the privilege to join more in their way of life, also to control the stream of media in their lives and to talk back to the mass market content. Infrequently, these two strengths strengthen each other, making nearer, more fulfilling, relations between producers and consumers. Once in a while, these two strengths are at war and those battles will rethink the substance of American pop culture. The media organizations are not carrying

Beginning with an older view of convergence, as society started playing with this old yet unexplored idea, many wrestled with the vast unknown of what would be pushed on consumers. New media forecaster Gary Arlen made a statement about convergence in 2002, “As the processes and applications are honed, we'll see a recrudescence of convergence. In other words, convergence will finally be about getting it all together.” What Arlen saw was a media industry looking at a concept without directions how to use it. At that time, one and a half decades ago, Arlen foresaw a successful future for media convergence, but to get there he knew “marketing packages and technology rollouts are the necessary prelude to true convergence” (Arlen,

Citation: John V. Pavlik and Shawn McIntosh, Converging Media: A New Introduction to Mass Communication, 5th ed. Oxford University Press

The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. This is a process that developing the interactive communication constantly across multiple media platforms around the globe. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become more mature on account of three major factors – technology, economic and market (Langtry, 2012). Moreover, the technical factor mainly refers to the digital and network technologies bring the interoperability, interchangeability and connectivity of media, so that the media convergence has become a possible and an inevitable. However, Media convergence is not only a simply technological shift but also “alters the relationships between the existing technologies, industries, markets, genres and audiences” (Jenkins, 2004, p.33). Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Along with the technological development, which is integrating the resources of different mediums, this operation of media convergence brings both changes and challenges in the media industry (Thomas, 2011). However, advertising industry is one of the sectors of communications and cultural industry that cannot avoid media convergence. This literature review paper will analyze

According to Jenkins ‘Convergence Culture: Where Old and New Media Collide’, It spectacles that the entertainment industry has taken the advantage of harnessing ‘New Media’ on traditional formats by focussing on the logistics and practices. This evidently helps to increase the popularity and the availability of audience participation through the use of updated technology. This is denoted through old technological formats via applying new interactive media to heighten the participation for numerous audiences. For instance, back in the day many industries i.e. entertainment had to depend on broadcasting and radio for the viewers to receive their audio or visual content. To do these industries had to send out signals globally through a large transmitter so that people can receive their content. Transmitting these signals

Understanding the Convergence of Media Systems and Political Communication in the U.S. and Western Europe

In this essay I am going to have an in-depth look at the question “what is digital media convergence”, not just a simple answer of what it is because the question may seem simple but in digital media convergence there are several underlying convergences which make up the whole idea, in this essay I am going to try and cover what these are and what effects technologically, socially and culturally they are having on us.