How Media Influences Women Essay example

1074 Words 5 Pages
We, the American public are hit from every imaginable direction every waking moment of our lives by slick advertising agencies trying to coerce us into or tell us why we need to buy their products. Their products will make us happier or thinner, or prettier. The advertisers often use the picture of youth and vitality so that the public will associate that particular product or service with being young and beautiful. They do this because of course in our society youth and beauty are to be coveted. Everyone would like to be forever young and beautiful or for as long as they can anyway. So, everyone is trying to look younger or wants to look younger. The things that we can associate with youth are obvious. We see the picture of youth and …show more content…
Only five percent of all women are born with the ideal fashion model body, which of course leaves the other ninety-five percent inundated with images of only the five- percent ideal type body.
Advertising uses a lot of different techniques to show the public the perfect female image. Body doubles and computer retouching are two examples of how advertisers are able to “doctor” images. The majority of women we see in magazines, music videos. and movies do not appear in reality, as we perceive them in the media. We may actually believe we are looking at one woman’s body when we are actually looking at sections of three or four women’s bodies, which, when spliced together, shows us the best parts of each women’s body as the final product. Women cannot attain these impossible standards of attractiveness. Young girls learn very quickly that they must spend much time, energy, and money on achieving these standards.
What happens often times trying to achieve these impossible standards is to control appetite at all times and willpower become essential, the body in affect becomes the enemy. Eating disorders have become a trend among woman and girls as they become increasingly conditioned to lose weight (be in control).


Anorexia nervosa and its associated syndrome, bulimia is an extremely dangerous problem that is becoming more widespread. The chief symptoms are self-induced starvation and/or binge eating and purging. For most…