How Media Is Becoming More Inclusive : Honey Maid, A Brand Of Graham Cracker Essay

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

What is it that drives commercials towards their target audience? Commercials can be for a certain age, race, and sometimes even a certain gender. Pop culture has influenced the minority groups and shed light to women 's rights or so it was thought. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards a particular gender. What is interesting is it shows a false image of the opposite sex to the audience being portrayed toward their preferences. It is the image the audience wants to see that appeals to them. This is all in an attempt to sell their products and take advantage of our desires and anxieties. Craig shows commercials brings gender norms that produce the ideas of what a man’s man and a woman’s woman which is why he would agree with Shaffer because it promotes an old way of thinking.

One of the hardest things for most mothers, especially my own mother, is to see children being hurt either by physical or verbal violence. Procter and Gamble use this to their advantage by showing racism taken by children at different ages in life. This may lead not just African-American mothers but American mothers to be saddened by this advertisement and see how hard it can be for the African-American race. This, as explained by the spokesman for Procter and Gamble, is the company’s main

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

Ram’s advertisement immediately begins by utilizing logos and pathos to embolden women to fight against stereotypes. First, the commercial’s narration uses a series of repetitive rhetorical questions to inspire the audacious emotions of the audience. Ram repeats “have you ever thought” multiple times to capture the female viewer’s attention. This technique establishes an understanding and inviting tone that prepares the viewer for Ram’s overarching message. Next, allowing the viewer to ponder these rhetorical questions, Ram briefly pauses the narration. Following this pause, Ram articulates their message: “You can break a stereotype and throw it into a whole ‘nother gear. Because

One of the advertisements created as part of the campaign features a young, interracial couple smiling and laughing while enjoying listening to music. With the purpose of recommending getting flu shots, the advertisement uses a young couple to target an audience of young adults. The

In the past twelve months, there has been one advertising campaign that has stuck out amongst the rest. This advertisement can not only be seen on television, but also at your local movie theater before the opening credits. This advertisement campaign is Geico 's "Spy" commercial. This commercial features a US spy that is combating operatives when his cell phone rings. When he picks up, his mother is on the other side of the line complaining about his father refusing to hire pest control to get rid of the squirrels, as it is personal this time. The commercial then goes on to say, "if you are a mom you call at the worst time, it is what you do. If you want to save 15 percent on car insurance you switch to Geico. It 's what you do" (Mother Knows Best, 2015). This paper will discuss the success of the Geico advertisement.

In today’s mass media, it is quiet common for advertisers to assimilate class into their commercials. These advertisements portray a certain level of elegance because of the sophisticated choice to use classical background music and thick European accents. On the contrary, other advertisers take the common-folk approach by structure these commercials around the western concept. Both of these advertising tactics supports an American paradox. As argued in Jack Solomon’s “Master of Desire: The Culture of American Advertising”, the contradiction lies in the desire to strive above the crowd and the quest for social equality.

The actor of Jason in Friday the 13 was too nice of a guy so they wasn’t sure he would be able to pull of the characters role of James in the film but he proved them otherwise. Fridays the 13th used more of pathos while the Hershey commercial showed more pathos while it attracted the entire family by using all 3 of the rhetorical triangle. Pathos appeals and play on your emotional connection the audience can connect themselves with commercial by visualizing how they would react to a certain situation. For Friday the 13th the pathos plays on the feeling of fear, thrill and curiosity. At 1:07-1:08 of the commercial it shows a white and black clip of a woman screaming with no sound but fast music playing.

Coming from commercials, newspapers, movies, and magazines, advertisements are one of the most prominent things that we get bombarded with on a daily basis. The problem with a lot of people including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author describes how advertisers will use 15 basic emotional appeals in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve not only their intellectual integrity, but also improve their families lives if the readers can help it. National Geographic advertisers can do this by appealing to the readers’ basic needs for achievement, nurture, and guidance.

At the end of the school day, she gets into the car with dad and he hands her a McDonald’s Happy Meal with a Cuties inside and finally the little girl smiles. As cute as the commercial is, the subliminal message of the two commercials are what concerns me. The boys are playing with cars and using intelligent math language and the little girl is worried about her pretty smile. However, the product in the two commercials are the same but the portrayals of the children in the commercials are vastly different. The commercials are examples of the types of gender-role stereotyping that occurs often in advertisement. Advertisements that push gender role stereotypes on young children should be banned from television. Television advertisement are among the leading ways children are exposed to stereotypes that causes misguided concepts and ideologies associated with sex or gender. Martin Eistend (2010) conducted a meta-analysis study which stated that, “gender stereotyping can lead to negative consequences that restrict life opportunities, particularly for

We have all seen the classic television scene, where a happy family consisting of one mother, one father, and two children is hovered around a table or a couch. Although still prominent, this scene is becoming less common nowadays as more families become non-traditional. More families than ever are consisting of one mother and children, one father and children, grandparents and children, and even two mothers or two fathers and children. These households, although not what most people consider a normal household, are becoming more common and regular in today’s society. Homosexual parents and families are indeed different from more traditional families, but not for the worse. This trend is not increasing

The author, Natalie Zmuda, oversees the Chief Marketing Officer Strategy section (COM.com) and is responsible for identifying and analyzing the latest trends impacting chief marketers. Zmuda also covers the retail and non-alcoholic beverage categories. She joined Advertising Age in 2008, following five years covering the retail and fashion industries for Conde Nast Publications. The article examines multiculturalism in advertising in the U.S. 2014 television commercials for Chevrolet and Cheerios featuring a gay couple and interracial family, respectively; which are cited as examples of a trend in which major advertisers of brand name products with mass markets are more willing to portray social diversity in their advertising. The tendency

Mass media plays a great part in our lives. Television, newspapers, magazines surround us everywhere every day of our lives. All of them are stuck with different kinds of ads. But how often do we pay attention to the real sense of those ads and the ways the advertisers try to sell various products to us? We see dissoluteness and challenging behavior every day in life and we got so used to it in, at first sight, such small pieces of film, and apparently of our day routine, as advertisement, that we hardly notice the big picture. For over twenty years, Jean Kilbourne has been writing, lecturing, and making films about how advertising affects women and girls. In her essay, "‘The Two Ways a Woman Can Get Hurt':

Dove has an advertisement for Baby Dove. Its theme is “There are no perfect moms, only ‘Real Moms’”. Dove website state that they believe “There were not right way to be a mom. Women have experience making confident choices in their lives that are for themselves and those they love. Therefore, whether women do motherhood by the book, or make it up as they go along, trust your way. Dove will with women every step of it” (Baby Dove, 2017).