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How Microsoft Used Empathy And Definition Of Design Thinking

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Microsoft introduced an artificial intelligence chatbot to Twitter on 23 March 2016, and it is an AI system named Tay.ai. They basically developed it to speak like a American girl who is 19 years old, and asked it to study interact with users of Twitter. However, Tay.ai was controverted on Twitter, because it released some sensitive tweets, then it was taken offline within 16 hours. On 30 March 2016, after they tested Tay.ai, Microsoft re-released the bot on Twitter. Unfortunately, it released drug-related tweets, so it was taken offline quickly again (Jane 2016). In this essay, I will talk about how Microsoft used empathy and definition of design thinking in creation and implementation of Tay.

The empathy play an important role in creation, and it could be divided into two parts, understanding and observing. First of all, I will discuss the understanding during creation of Tay.ai by Microsoft. In understanding, the designer should know who they are designing for and what problem they do need to solve. For Tay.ai, it is mainly designed for 18 to 24 years old young people in U.S. (Kaya 2016). As we all know, Tay.ai was not the first artificial intelligence system in social world. There is a chabot called XiaoIce is being used by more than 40 million people in China. Inspired by it, Microsoft want to design a chabot in a really different culture environment.

Secondly, I am going to talk about the observing during creation. The way of use for Tay.ai is simple, the users

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