How Mobile Devices Have More Competitive Advantage Than Traditional Desktop Machines

1083 WordsAug 1, 20165 Pages
The article introduced three Internet titans—Google, Apple, and Facebook. They are all trying to dominate the customers’ internet experience. Because the retail e-commerce marketplace is over $400 billion. Today, mobile devices become more and more popular. Advanced functions and ubiquitous Internet access make mobile devices have more competitive advantage than traditional desktop machines. Of course, the increasing smart phone user and convenient could computing are also cause the trend. Mobile devices have occupied most of internet traffic. Mobile devices could help users to finish many things, weather it is work or life. It is a trend, that is why the three titans are competing and try to control the huge mobile market. In the Internet age, Apple is a great company. The IMac, IPod and IPhone all get successful. And IPhone is the most popular smartphone for people. Apple own huge loyalty customer groups. It is Apple’s competitive advantage. Apple is also the leader of the mobile software applications. The App Store has over 1 million apps for its mobile devices. It enriches people’s using experience. It also an important point to attract customers to choose Apple productions. Apps are the new equivalent of the traditional browser. Apple still did well in this area, and it do help apple to compete with rival companies. Google is a major competitor to Apple. Google is a traditional dominance in the search engine area, and online advertising is also its major advantage. In

More about How Mobile Devices Have More Competitive Advantage Than Traditional Desktop Machines

Open Document