How Mobile Marketing Can Enhance User Experience Essay

This target market is outgoing, fluent in English, and highly value conscious3. They reside in urban areas with higher population densities and educational institutions. In terms of market segmentation, these young adults are the innovators and early adopters of new products and services. On a daily basis, being exposed to thousands of different messages makes them proactive and more aware of the world. They are heavily impacted by popular culture and being technologically savvy allows them to share their experiences on social media4.

- The type of working environment I see myself in is one with consistency, but also has room for change and flexibility. Consistency is important to me because I like having at least a basic structure to work with. With marketing being my major I know that there are basic structures and concepts people in the field go by, but outside of that allows for the creativity. I like to think of myself as a creative person. As a college student now I am very innovative with the resources that I have available to me. For example I am a very picky eater, so something that I do for lunch when eating at the school cafeteria is that I’ll pack my own salad dressing, Nutella, and plastic container of mandarin oranges for my salads. That may not mean anything to most people but I have gotten remarks like, “Oh, that’s a good idea!” A different example that relates more to “real-life situations” is that if something appears to be broken and I feel I have the potential to fix it, I will do what I can to at least put it in better shape than it was. One time

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

Advertisements are contrived to deliver a message to a targeted audience, or to the people who are most likely to show interest in your product or service. A key to target your audience would be by identifying what fulfills their needs, through grouping or categorizing your audience into different groups. Moreover, targeting the audience by choosing specific demographics, such as: age, in which a product is designed for the young or adults only; gender, where a product may appeal to women only, excluding men and vise versa; income and educational level, such as an ad about a private elementary schools’ registration fees. An alternative way is by considering the personal characteristics of the audience,which includes: behavior, personality,

Allen Neuharth understood the need to know his audience, which is why he conducted extensive polling to gain a clear picture of unmet consumer desires (Ferrel & Hartline, 2014). Anyone who has joined a streaming movie service, like Netflix, knows that upon registration, the customer sees a variety of content to help build a profile. This profile contains algorithms transparent to the customer which predicts the content of interest to the customer and advertises it upon the next login. Accordingly, the first action in the strategy would be to follow in the founder’s footsteps and conduct extensive polling of the target market for the type of content they would like to be able to receive and customize. This would occur not only during registration of new accounts, but also be maintained by tracking the time customers spend on particular articles and what advertisement links they click, with their consent. Just as retail marketing can be specifically targeted to certain demographics, newspapers can also market different types of news to various segments of the market based upon their interests (Mensing, 2007). The goal would be for readers to have not only articles about topics which they deem relevant, but also advertisements for products they

Background and Audience Relevance: We do almost everything on our mobile devices. From taking photos, viewing important messages, browsing the internet, to even communicating around the world, they have become essential to our society today.

Objective Regain blackberries 20% lost market share, and improve overall net profit vs. last year by 13%

▪ Introduced in 2007 with AT&T as the exclusive provider ▪ 3G version launched in 2008 with

The Marketing Concept The marketing concept has evolved over the last years, marketing reflects to a key approach to doing business. An organisations objective is to make profit, to do this they have to consider the marketing concept, in order to satisfy customers. For an organisation to be successful should divert its attention away from particular products and towards the interest of the customers. Customers changing their needs and wants influence an organisations strategies and plans. Meeting customer’s needs is the main key in marketing.

The Aural Plus is a shock and water resistant cell phone with high quality speakers that eliminates the need for an additional Bluetooth speaker or headphones. In a culture in which the cell phone has nearly become an additional appendage, offering a product that remains one step ahead of the rest of the competition makes it much easier to establish a name for oneself. The Aural Plus does this with its enhanced features while at the same time appealing to both the youthful, fun loving crowd as well as the conservative socially responsible. With such a wide ranging demographic and potential consumer base, the Aural Plus has significant potential to become a major competitor in the cell phone market.

Interviewer: (22:58) WHAT KIND OF CUSTOMERS DO YOU THINK WE ARE TARGETING WITH AN APP? WHAT’S YOUR ASSUMPTION THERE?

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;

The last decade has witnessed a lot of growth of mobile communication devices and wireless technologies across the globe. This has led to a change in the way many activities are conducted and opened the way for m-commerce, which is e-commerce's next evolutionary stage. The significant power of m-commerce is primarily as a result of the ability to connect wireless devices anytime, anywhere (The Future of Mobile Payment Systems : Rise of the Mobile Wallet 2012-2017 [Electronic version], 2011).