How Mobile Marketing Effectively Engage Customers

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

Company’s objective and resources. Some attractive segments may no mesh with the long run objective.

This allows for us to determine our specific target audience, and how we can reach them.

different goals and scenarios the customers might find themselves in when interacting with a specific touch~point (website, catalogue, shop floor etc.). Unlike typical demographics

This consumer segment has their specific needs that are not being met by the mobile service providers.

the least popular and least effective, least popular and more effective, and most popular and most effective. The video advertisements, banner advertisements, interstitial advertisements, and in-app purchases are the most popular and most effective way to gain money from this mobile application, and they will be used.

Web 2.0, interaction and engagement is a collection of open-source, interactive and user controlled online applications expanding the experiences, knowledge and market power of the users as participants in business and social processes (Constantinides and Fountain, 2008)

Defining the audience is among the most important steps in designing a website because this determines how the layout and the content should be constructed. However, the target audience can be composed of many different groups of consumers, investors, or other interested parties. The example provided uses potential car shoppers to illustrate how different groups can be constructed (Webmonkey Staff, 2010). Some consumers might be ready to purchase a vehicle now and will require different content than others who might be preparing for a possible purchase a few months for now. For example, people who are actively searching for a vehicle to purchase may be looking at cars for sale now at deal sites or through classifieds. While people who are preparing for a purchase down the road may be looking at research about different car models and are probably not as interested in cars for sale today.

1. Demographic: our target market will be the family with kids (age: 0-12) , the families

Reaching the right people at the right time with the right message is a key goal of online marketing, especially in the increasingly competitive marketplace of healthcare systems (Healthcare Systems, 2014). In order to market your product or service, it is imperative that you tailor your marketing and sales efforts to specifically reach the segment of population that will most likely buy your product or service (MaGee, 2017). It is critical that you first determine or clearly identify your primary market. Unless and until you know your customers, you can’t meet their needs, desires, what they want, where they live and what they can afford.

Research the target market and offer different types of content to different audience demographics. Example of Content Targeting: HubSpot shares with visitors a free blog filled with hints and tips on digital marketing however, only email subscriber’s gain privilege to eBooks, guides, white papers, and more.

Therefore, we need to set the constraints based on the criteria that we have to promote the post or an advert to, in which constraints such as age, gender, occupation, industry, culture, etc. are the keys to understanding your audiences. For instance, teenagers prefer and tend to use their mobile devices more often than any other age groups, which their usage habits usually in extensive hours even after mid-night. Meanwhile, professionals, during office hours, have increasingly used mobile devices in recent years due to the fast speed, low cost, easy to use and convenient of mobile communications. However, different countries or

Under the new mobiles customer 's needs where companies develop new sophisticated models that pressure the society to acquire the new tendency. E-Cube designed a modular smartphone with a free platform, open hardware and accessible price. This innovative technology allows personalized the equipment according to each customer necessities based on the endoskeleton frames which can be replaced easily like increase battery capacity, camera or speakers. Besides, it reduces electronic wasting derivate from exchanging blocks to increase features or reuse blocks. This company has shown concern about environment and production with social responsibility and eco-friendly process.

It is amazing to remember that only a few years ago, mobile devices were simply seen as a communication method on the go. Now over 75% of the world has at least one phone! Mobiles have become a necessity rather than an accessory in the eyes of today’s consumers. This statistic shows that clearly mobile is the future of of media, as a result, marketers have some catching up to do with their consumers to effectively optimize marketing through the use of mobile devices. Whether it is through branded apps, or engaging consumers through hundreds of new apps that developers are creating or updating regularly, the truth is that the next generation of consumers expect ads to be not only engaging, but also interactive, as well as

Mobile commerce, or m-commerce is defined as "any electronic transaction or information interaction conducted using a mobile device and mobile networks (wireless or switched public network) that leads to transfer of real or perceived value in exchange for information, services or goods" (Abbott 2012: What is m-commerce). On one hand, m-commerce seems to offer the ability for consumers to engage in transactions with greater ease and convenience. On the other hand, there is great concern that this convenience comes at a high price and is highly invasive in terms of its impingement upon consumer privacy. "New breed mobile commerce vendors, eager to send customers targeted ads and marketing offers based on the exact whereabouts of their cell phones," may tout the value of their services to consumers, but some users find this frighteningly intrusive in terms of the knowledge that can be accumulated on their whereabouts (M-commerce vendors attack privacy concerns, 2000, CNN). Despite the benefits of m-commerce, these serious concerns have not been fully answered [Thesis].