How much are your Google searches worth? With today’s technology, companies are able to monitor and collect consumer data from online searches and transactions, and sell it at the highest bidding price. The act of collecting and selling consumer data is called data brokering. Companies such as Acxiom Corp. and Datalogix are turning data brokering into a billion-dollar industry. These companies solicit that data brokering improves advertisements, quality of product, and fraud prevention. However, many individuals are concerned that it is an invasion of privacy and poses a threat to the consumers and national security. In this essay I plan to explain why data brokering is an issue for modern engineers and analyze its ethical implications of from a utilitarian position and through the lens of the precautionary principle. Terabytes upon terabytes of data are being sent across the internet on a daily basis. Several moral issues such as privacy, exploitation, and victimization arise once data brokering companies have the access to this superfluous amount of data. A major concern is how this information is being used to target sales on specific types of users. The online travel agency Orbitz has found that Apple users are willing to spend approximately 30% more than PC users. As a result, Orbitz displays different travel options that are slightly more expensive to Apple users1. This example may be seen as a simple use of strategic advertisement, but introduces the concept of
According to hubspot.com, an average of 12 billion web searches is conducted each month in the US. SEO will become more important because it helps you drive quality traffic to your website, get visibility, boost your brand exposure and lend your business the credibility it needs to succeed (Gaurav Kumar, 2016). Marketers can not only say that SEO is far from dead, but also can say that it is grown more complex and more important for business. Here are five SEO trends, which I think will be crucial
Since 1998, Google has been the premier search engine when it comes to desktop home computing. Google allows users to search the internet for any key phrase they can imagine, providing ranked results based on a combination of popularity and relevance. After 18 years, Google is still utterly dominating its nearest rivals. With 3.5 billion searches performed per day worldwide (on average) and a typical 75% (or more) yearly market share, it doesn 't look like the California tech titan will be disappearing
and both operating systems roll out exciting new features and innovations with each release. So which deserves your hard-earned cash?
A Starting Point
You can evaluate iPhone and Android devices from countless angles, so rather than pretend that we've got the One True Comparison, it only seems appropriate to highlight that we're not necessarily your average user. For more specifics on how we judge these devices, read this footnote.
For our purposes, we're measuring each phone OS against 20 features
data and this is just until the year 2010 and today we are 7 years since [1]. Imagine how much data we might have stored! The thing to ponder about is that what is this data? Is this just books and news publications or photos and videos of users? This is something we might never know precisely but we can assume that as photos and videos constitute for the most part in terms of data storage. One might question how the companies who keep all this data for free make money? A simple answer to that is
in 1978, Google it. If you want to see a street view of Rome, Google Maps has your back. Do you need to see if the price on that new purse dropped? Amazon is there, instantly. It seems like the information on the internet is endless, and in a way it is. One website, Youtube, adds over six-thousand days of video per day (youtube.com). You may be thinking that this is great, but most of that information is useless. In that six-thousand days of video you may be able to watch a day’s worth over a whole
Yahoo vs. Google Financial Analysis
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The two companies that I chose that I feel would be a great acquisition from CB&M are Google and Yahoo. These are two highly recommended internet search engines. Although, they have other competitors Google and Yahoo are the most used and well known in the US. They are both easy to use and offer many different tools and sites for individuals with internet access. They may
growing more and more everyday. Right now, digital marketing is a big umbrella of several marketing techniques. This is why it is now much more expensive to hire a digital marketing service provider.
Every mobile app development company includes digital marketing tools in their app. A good example is the single push button with which you can send posts to all the users of your app. The common digital marketing techniques have been outlined right below.
1. Social media marketing
People are now generally
the front and back ends of my page and how often? To clear up any doubt surrounding this commonly asked question, we’re going to chat about keyword use, repetition and overuse. This may seem like quite a basic topic for some but it’s actually become rather advanced over the last few years and still appears to be a hot topic for discussion. Questions often asked include, “how many times should my keyword be used in my URL, H1 tag or title?” along with, “how many pages should I have that target this
Social Media Marketing Guide for Beginners
By Rob G Iraheta | Submitted On October 30, 2012
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Expert Author Rob G Iraheta
Social Media Marketing is the process