How Music Is Used For Advertising

Advertisements are created for the purpose to persuade viewers, whether on television or Youtube, and after I have had the chance to analyze some advertisements, I really thought that the McDonald’s Sweet Chili Sauce commercial was the best one in terms of the impact on the audience. For example, the commercial opens up to a man walking up to a local McDonald's not knowing what to expect ,and walking in the McDonalds to discover many happy, talking customers enjoying the new McDonald’s Sweet Chili Sauce. Also, it was also mentioned the sauce was only available for a limited time, and is also a regular time food the Winter Olympians enjoy. Furthermore, the advertisers used so cleverly hidden advertisement techniques that also added to persuading

To understand why music is a product of human intention and perception, we start by defining or understanding the nature of music. Music is defined as the sounds or combination of vocals and instruments in a way that it produces a form of beauty, expression, or harmony of emotions. Arguably, people compose or make music through many ways (Resnicow, Joel E., 20-29). While some people might compose music without incorporating instruments, others use instruments to produce beats that match with their sounds. However, to argue that the

According to Hein, Music is a major influence in marketing today, “ There have been 1,050 references of about 66 different brands in songs ranked in the top 20 through the beginning of October, according to San Francisco- based brand consultancy LucJam”(Hein 346). Keeping up with the techniques of advertisement for marketers will help with the increasing demands of future generations.

For as long as mankind has walked on this earth, music has been an important part of our culture and lifestyles. Each walk of life beats to a different drum. Different cultures use music for many aspects of their lives; for religious purposes, for celebrations, for comfort, for sorrow, for relaxation, for sports, for dances, for energy, for learning, for sleeping, and for sexual experiences. Everyone uses music for something. Music connects with people and reaches them in ways that words simply cannot. Music is a representation of what feelings sound like. It expresses emotion and brings that characteristic out from within us; it tells us a story. Every generation has its’ own sound and different music styles have emerged and become

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

For instance music can bring back long forgotten memories, or give an athlete the drive to push harder while training in the gym. Brattico and Pearce show that the reason for this lies in the neurological effects that music has on the human mind (2013). The reason for these affects is the way that music affects different parts of the brain like the amygdala, and the auditory cortex (Brattico). By affecting theses parts of the brain music has been shown to have an influence previously thought to only known to be associated with visual stimuli (Brattico). According to Saarkillio, Vuoskoski, and Luck there is even an element of communication in music that is almost like communicating emotions (2014). Silverman states we connect certain tones and tempos with certain feelings, for instance a ballad is almost always played in a minor key with a slowed tempo, and conversely we connect a major key and a quick tempo with feelings of happiness

This explains how artistget money off of a commercial and it brings fans to them. People that havemade an advertise with music on the background actually get people to buyfrom them. Artists considering an endorsement deal need to remember thattheir sponsors are out to benefit as well. As soon as a musician signson the dotted line of a corporate partnership, he or she has aresponsibility to represent the company and help it sell its products.Many would say it is not a good idea to use music from an artist becauseof how stressful it may be to pick a song that can be used according to you advertisementIn source 2 it states that This can be tremendously stressful for artists who are just starting tobuild their careers, as they need to spend energy creating good musicand a unique image that appeals to fans. Many artist have a hard time trying towrite their songs according to the things fans like of them. Some songs aren't really writtento be used for an advertising.Music in advertising should be used because without it, it won't be worth makingthe advertising. The music in the background actually helps getting youradvertising out in the worlds. Many people would relate to it when they wouldwant to relate to it when making an

The aim of advertising commercials is to win the interest of different groups in the society. Art Markman who has a PhD and is a professor of Psychology and Marketing at the University of Texas writes in his publication “What Does Advertising Do” that the most powerful effect of advertising is to create a good feeling about a product by surrounding it with other things that consumers like (1). The commercial tries to convince the people that its consumption has been embraced

First, the most intelligent thing for a company to do is to advertise their products using today's most popular thing: music. Many advertisements have had songs, or beats, played in their commercials. This is because the company wants you to recall their product, so you purchase it. For example, the Black Eyed Peas wrote the song "Hey Mama", which was used in an

Amanda BrigandiFebruary 15, 2017Artist's Music in Advertising If you ever think of some popular commercials or advertisements, chances are there's a popular song used in it. The beat that sticks in your brain and you can't get rid of it for weeks.That's how singers and bands make their songs popular; by advertisement. Artist's should be allowed to use their music in advertisements.Artist's get their name out there by using advertisements. Songs receive sales after being stuck in somebody's head and played over and over again. Bigger audiences mean more money and sales. Artist's make the music to appeal to their fans. This helps them build a bigger name and get more exposure to receive endorsement deals. "It exists to make money, and artist's

Music is said to have the ability to affect the body emotionally and mentally. As earlier stated, music is created from the release of emotions

Music has always been an interesting topic for many evolutionary theorists (Darwin, Miller, Dunbar, etc..), especially the idea: what is music to humans? Even though there are many theories, music is an essence in humans’ life because music has developed from just sounds to a friend.

Music needs to be in advertising it helps the artist get recognized. By playing a song in a commercial everyone that watches it can hear that song. If they like then they most likely will try and find out who's song it is. The more people that watch it the more who listen and the more that know of the song and it will become recognizable.

Music unites the whole world with its intricate melodies or notes that binds together into a piece. The entertainment of music not only extends to the general society, but also to the educated society. For example, music has been used in the social science of psychology. Music is used in psychotherapy as a mind language to work with one’s interpersonal problems. This has helped one’s mind to be put into tranquility. Music as a universal language has also brought diverse communities together. Not only does music not “dissolve the ties of our social order,” it has strived for the unification of different ethnicities and religions on a large scale. The beauty form of music can perceive limitless definitions as it appeals to the world

Thus, music is an important aspect in a person’s life. Without music, life will be uninteresting. Thus, to add spice in life or to enjoy life in a better way, we need music. Moreover, it helps to change the perception of people about things significant to