How New Media Can Not Be Easily Defined And The Term Changes Daily

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

Both have their respective advantages as well as disadvantages. But to neglect or ignore one for another would not be the ideal way because each form has its own significance. The books, for example, cannot be replaced by television, while the attraction of internet and web cannot fully overtake the charm of newspapers and magazines. Moreover people working in different media fields and their livelihoods would be affected if any media suffer a setback. But at the same time one must also be ready to accept the reality that with time it would become difficult for old media to survive in the new "digital" age. So, for its survival the old media must make use of new techniques and technologies to upgrade itself and also try to keep intact its genuineness which by no way is an easy task. But still we can try. The production of the e-books, e-newspaper and internet radio are some of the successful efforts to assimilate the old with the

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

mid-twentieth century marked and evolution in the field of communication. It was an era when televisions were introduced. They formed a major source of entertainment, news and advertising. Advancements have been made in the field of communication and have resulted to varying and significant changes that have brought magnificent impacts that are witnessed today. Mass media and communication entails diversified media technologies. The technologies are purposed to reach large audience who are the mass. There are various types of technologies through which communication takes place. There are those technologies that transmit their information electronically such as radio, recorded music, film, and television. There is also the print media which involves the use of objects such as newspaper, book, comics and pamphlet to communicate. The other type of media is the outdoor media; such media comprises of the billboards, placards, and signs. In the cases of the public speaking and events, they are also termed as social media. In the recent years, the new digital technologies have caused significant changes in information communication and distribution. The digital media is the most current form of social media; it comprises the internet and the mobile mass communication. The internet media consist of services such as email, websites, and blogs, and there are also television and radio internet-based services. There are also many mass media outlets that have a presence on the web. For

According to the course text, “new media is made of up devices and capabilities surrounding digital and internet technology that are categorized by interactive social media and multimedia content (Surette, 2015).” Based on how new media is characterized, I think that the influence that new media has on this story is that it allows for this information to be easily and quickly shared with

3. Flew, T. (2008). New Media An Introduction. South Melbourne. 3rd Edition. South Melbourne: Oxford University Press.

Media has been changing drastically since its inception. While print was the main form of media for the longest time, when radio and television became major forms of media they brought something with them that words could not do. People who were tuning in to the radio and watching television were now exposed to marketing campaigns, visual violence, sexuality, suffering and relief, and the start of celebrity idolization. As technology expanded and matured, the electronic age began. Since that time mass media has multiplied exponentially, information can be accessed faster and faster, more and more information could be circulated and accessed. As well as information circulating, marketing

With the emergence of new media, entertainment and consumerism is changing the way that information is being processed. Various media channels are constantly being introduced however select few have

Media is defined as a means of communication in which information is spread and received around a nation. The media as we know it today is the popular means in which information

For example, items that were originally in print (hard copies of books, magazines, etc.) are accessible online as eBooks. DVD movies in HD and 3D have replaced VHS tapes. In addition, the media covers more involving pop culture such as celebrity news, social media forums (Facebook, YouTube, and Twitter), political scandal and debates.

The word ‘media’ is derived from the native Latin language. In English language the plural of media is ‘medium’. The origin of media goes back to the beginning of human interaction, and the evolution of mankind. However the origin of new media goes as far back as the invention of quill pen and ink writing. Some people also trace its invention from the era between 1835-1845. The word media is defined as the means of communication. In the present society where the world has become a global village media plays a vital role in communicating with the rest of the world and keeping ourselves up to date with them. In order to achieve this goal, media has further been divided into different forms;

Traditional media embrace all the means of communication that existed before the Internet and modern media technology, which include printed materials like (books, magazines, and newspapers) and broadcast communications (television and radio), film, and music. New media, on the other hand, includes electronic video games and entertainment, and the Internet and social media. “With the creation of the World Wide Web in the 1980s and the introduction of commercial browsers in the 1990s, users gained the ability to transmit pictures, sound, and video over the Internet.” (Internet Usage Statistics).

Besides, unlike the traditional media, new media is able to spread pop culture in anytime and anywhere, regardless of the limitation of time and space. New media is able to reach a vast of population and make the acquisition of pop culture easier.

Information and entertainment today are usually spread through the development of technology. Due to this, various medias enable us to give and receive information. Media can be divided into traditional media and new media (Christian, 2014). While it is easy to pinpoint the differences of the two medias, there are also some similarities that tie both medias together.

Old media is the idea of mechanical and analogue methods of conveying media while new media is the idea of digital and binary ways of conveying media. For example if you look at the old media newspaper it was a psychical object of the days before computer technology but has now been digitized into the new media format by being made available to read through digital devices like smartphones and tablets. New and old media are currently living in a mid way state due to its early days, by this I speak of the idea of a digital native and a digital immigrant, it is the idea that some people, the digital natives are born into this world of technology and adopt it as the way of life but to the older generations the digital immigrant technology is still to alien and new to them to adopt, so currently we have