How Online Shopping Behaviour Is A Priority Issue For Many Professionals

According to MarketLine, the world online retail market expanded by almost 18% in 2010 and is predicted to reach close to $435 billion in sales. The market is expected to reach a 90% growth by 2015 and exceed $827 billion in sales. Listed in an article “Ecommerce Growth Statistics”, the average amount spent by each consumer is expected to rise from $1,207 per year to $1,738 per person by 2016. That is a significant increase. That shows that people prefer to shop online than going to the actual store in today’s society. Shoppers will spend on an average of $327 billion online shopping in 2016, which is about 45% from $226 billion in 2012. It is very evident that consumers will drive ecommerce into the future; especially e-retail. In just a few years, purchases online will be more profitable than ever, with others products and services available to purchase such as mobile and social allowing consumers to shop to their convenience. For retailers and

Maslow’s hierarchy of needs is used to analyze motivation of consumers, which are composed of 5 five stages. From the lowest level to the highest one respectively are physiological, safety, belongingness, ego needs, and self-actualization. (Solomon and Barmossy et al., 2006)

Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online

Over the past decade, Shopping on the internet has skyrocketed with internet sales reaching almost £30 billion in 2012, which accounts to almost 10% of total sales in the UK. This is due to the increased possession of Internet devices such as: smartphones, laptops and computers. It has become much easier and simpler for

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

As a tool available to a fairly wide public, the internet is only twenty years old, but it is already the key catalyst of the most extensive and fastest technological revolution in history. The internet, the single most powerful agent of change in recent history, In the words of Arthur.C Clarke, “any sufficiently advanced technology is indistinguishable from magic,” ("Quotations Page: Quote from Arthur C. Clarke," n.d.)The rapid pare and reach of the change wrought by the internet indeed has a touch of magic about them. There are two main ways to go shopping in our daily lives. One is shopping online; another is shopping at the real shop. As a matter fact, shopping online is a new way for people to go shopping. Online shopping is better than shopping at the shop in some ways in my opinion, shopping online has a strong advantage; it helps you save your money in many ways, provides comfort, open standards for communicating data and information between computer.

Online shopping is a new style of shopping. With the rapid development of economy and the internet technology, that made the pace of life increasingly fast, more and more people would like to choose shopping online rather than buying in physical stores. Young people, even the elderly, they have got used to shopping online.Online shopping has come up into every aspects of our life, and it becomes an unshakable hobby of many people. People enjoy the convenience way of shopping,stay at home can get the goods they love. In other words,online shopping has become a kind of trend, physical stores is slowly abandoned by people, Comparing with buying in a store, online shopping is more likely to be accepted by people, because the biggest features of online shopping are embodied in convenience, quicker and cheaper.

Shopping is an activity that everyone participates in. Children shop for school supplies at the end of summer, teenagers shop for clothing to look stylish during the year, and adults shop for groceries and other necessary items. Shopping came along with stores and now with the internet, shopping has expanded even more. While people still go traditional shopping, shopping online is the new trend. With the click of a button, you can buy pretty much anything on the web, from prom dresses to new automobiles; the internet has become a web of customers for companies and stores. Despite them being the same activity, traditional and online shopping have many differences.

McKnight et al. (2002:335) identify “multiple, interrelated dimensions of e-commerce trust” that inform consumer behavior and trust building and describes trust as “the willingness to depend on a vendor to deliver on commitments; as a belief that the vendor uses consumer data ethically; or a perception that the Internet is technologically secure”. It is therefore, possible to have trust based on one or more dimensions but not necessarily all to engage in online shopping. Tan and Thoen (2000) identify two (2) main elements of trust in online shopping as trust in the vendors and trust in the technological infrastructure (the Internet), which are evident from the above definitions. However, Pavlou (2003:107) argues that web retailers have a significant role to play in encouraging trust in the infrastructure by creating safe and secure online shopping environments. This implies that consumers‟ trust in the Internet can be influenced by perceptions of the vendors. Therefore for the purpose of this study, emphasis will be placed on consumers‟ trust in online vendors rather than trust in the infrastructure. This study argues that since online vendors are the consumers‟ main focus when transacting online, trust is built based on perceptions of the

Its innovative online selling platform gain a large part of market share in the retail industry which threatens traditional retailers with their Bricks-and-Mortar stores, leading to retailers focus more on the non-price competition such as better customers services and exclusive products. It has been shown that traditional retail giants are paying efforts to catch-up with Amazon’s innovations. (Thomson, 2012) Tesco, a renowned British multinational grocery and merchandise retailer established its own Marketplace to compete with Amazon’s dominance in e-commerce. An online shopping website is essential for any retailers or even the starting platform for new sellers. E-commerce has been focused and developed rapidly. Time spending and variety of goods in consumption have been minimized and maximized respectively because of the advantage of e-commerce. Influenced by Amazon, the importance of e-commerce will be one of the main concern of every

In this era of globalization, people who have undergone more complex in terms of aspects of socio-economic or socio-cultural and one of them is in the purchase of goods and services. These changes lead to changes in lifestyle as a result of technological developments in the market make the country become more complex every day from time to time. It also includes how people buy online stores or direct sellers. in particular we see students who are busy so they will choose shopping online shop because it easier for them especially students KPTM Kuala Lumpur.

Traditionally the retail industry has been understood as a connecting factor between manufacturers or wholesalers and consumers through conveniently located and easy accessible market places (AGPC 2011). However, the rapid advancements in technology, and specifically the evolution of the internet and e-commerce and online retailing has eliminated the physical requirement for a ‘meeting place’, providing consumers with the same end result, but now with increased efficiency and from the convenience of their own home. E-commerce is simply understood as a process of electronic transactions enabled by the exchange of, and payment for, goods and services between businesses,

The E-commerce industry as a whole has only been possible since commercial internet use came about in 1991. Meaning, this is a young industry which has seen rapid growth in such a short period of time. Because of this, there is a big push to see how the purchase decision is impacted by the rise of E-commerce. However, because this is a young industry, there is much marketers still do not know about the online purchase decision made by consumers. What does the future of e-commerce look like? What do marketers need to know in the creation and implementation of digital strategy? Where are the gaps in our current knowledge? This is where my research begins.

Maslow’s classification of needs has been widely used as a basis for understanding more about human motivation. It contributes to marketing theory by illustrating that relatively few basic needs motivate our acquisition of seemingly countless products and services. We buy products as a means to the end of fulfilling these needs, not as an end in themselves. Although Maslow’s hierarchy represents only a psychological interpretation of our needs, it demonstrates that we can only understand what customers want by looking at what lies behind a purchase decision.