How Organizational Change Is The Transformation And Development Within An Organization

1485 WordsSep 23, 20146 Pages
Examining organisational change, we can see that it is the transformation and development within an organization which includes the structure, work methods, or work culture. It is when people attain “new behavior” in order to adapt to their environment (Pullen, 1993). This occurs because there may be some adjustments which leave many businesses no choice but to change; for example, adjustments in consumer demands, legal factors, economy, and competitors. A major aspect which triggers change is organisational innovation. According to McWilliams (2013, p.111), innovation is being able to put into place new creative ideas. To put this into context, we are going to use technology as a model to help better understand the elements of change and…show more content…
This results in an introduction of a dominant design; the most popular choice amongst customers. If the dominant design becomes a success, it may create a technological lockout, where companies may find it extremely strenuous to sell their products, or it may result in incremental change. Incremental change consists of improving the dominant design, and when the organization forms new ideas (innovate) on how to better improve and manufacture the product. Technology has a life cycle. Initially, a new technology is introduced and this is a result of organisational innovation. When the cycle concludes, technology is therefore replaced by a more up-to-date technology. According to McWilliams (2013, p.111), vast amounts of research were conducted to propose that many technology cycles are based on the “S-curve patthern of innovation”. It is a model which depicts how new technology replaces old technology. The S-curve can also be understood by innovation streams. Innovation streams go into further depth about the different stages the life cycles of technologies. As previously mentioned, it first starts off with technological discontinuity. Living in the 21st century, technology is constantly advancing at a rapid rate. With a broad range of skillsets from every industry and through contemporary science, we are able to produce technology in all kinds of ways as well as to introduce various creative ideas. Advances in technology result in a change in customer
Open Document