How Professional Advertising Agencies Contribute to the Success of a Marketing Campaign

Viktor drives a 2013 Dodge RAM. He realized he was wasting up to $1,000 in gas money a week so he did a little car research. Two days later, he was driving down the freeway on his way home from work. He glanced at a neatly placed billboard of a 2016 Prius with excellent mileage. The car fascinated Viktor. He bought the car right away and traded in his gas chugging truck. Viktor was happy and ready to use the money he will save on a vacation.

are able to use an agency with a good track record it will be the

I believe that the role of advertising is to create desire in consumers, rather than needs. These desires need not reflect the needs of the consumers at all. While there are elements of advertising that do not explicitly create desire some advertising may create awareness, for example, the primary role that advertising plays in our society is to manufacture desire. This paper will make the case that the role of advertising is to create demand; it is not a reflection of demand.

Everywhere a person looks, they will see some type of advertisement. Fliers, posters, billboards, commercials, and magazines, humans are constantly bombarded with ads of all types each and every day. Every advertisement aims to inform the consumers about the existence of a specific product or service. Advertisers use two ways to inform consumers of their products or services, and they are a cognitive approach or an emotional approach. What approach they take is completely up to the company, but what all advertisements seek to do is carry out and communicate a certain message to society. This message is associated with the marketing objective of the sponsor, and most of the time that objective is to affect the consumers purchasing decision.

Some ways in which a company can receive maximum benefit from an advertising campaign include the use of mass media to reach as wide an audience as possible.

Television campaign advertisements are greatly effective in swaying voters and strengthening support. Advertisements that sway voters are effective because they portray a sense of urgency and a threat to public safety. These advertisements are helpful for the candidates, however, they often exaggerate and contort the truth. Throughout the years of 1952, 1960, 1962, 1964, 1968 and 2016 political advertisements have begun to pander to voters by utilizing this negativity and voters do not analyze the advertisement any further. This paper discusses the effect negative advertisements have on voters and includes a general discussion on the efficacy of television campaign advertisements in the years mentioned.

First off, sure it may seem like something hard to understand but if you plan to start up a company, you need to figure out what will change over what could be months, or even years. So, let’s say you’re a farmer, and you’re selling your produce for all to eat. And

As of today’s society, popular culture is growing, although, in order for our community to be any well-liked culture, advertising and marketing have to take part. When reading What We Are to Advertisers by James Twitchell and Men’s Men and Women’s Women by Steve Craig, people will realize that the main audience for advertising and marketing is what causes the “popular” of the culture to develop. In What We Are to Advertisers, the article examines that advertising is to not only label a product but to also label the consumer as they circulate all over this “pyramid” of social groups. For Men’s Men and Women’s Women by Steve Craig, his point of view is not about society purchasers as an entity, but about the main audience and how

Persuasion can be used as one of the most influential ways to convince people to do anything. A key way to using persuasion is to influence the audience; there is always a catch. The persuader intends to influence the persuadee to their means to an end or goal. Companies use persuasion in many around the world. Persuasion is worldwide, companies are not the only ones that use it. Children use persuasion daily to convince their parents as well as students with their professors. As previously mentioned, the act of persuading will always have an end goal. More importantly, there is a process to persuasion especially in advertising.

Marketing and advertising go hand in hand with each other when it comes to selling a new product. Marketing involves preparing the product for the marketplace. The firm must first identify the potential customers and what are they looking to get from the product or the service. Marketing also defines the brand and attracts the market share the company wants. Having bright color, logo, and different elements to help customers align the image of the product at the target audience. The picture will stay in their mind time they want the product or service they can think back to the image. Advertising is the process of making your product and service known to the marketplace. Spreading the word about what the product has to offer to the customers. Marketing is the way the company convinces the potential buyers that the company has the right product and adverting is how you communicate to them the existence of that product.

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.

Dissecting the affiliations and connections it shares with various famous brands name not only in sweets but also its association with pets. Background information on where the company stands against its competitors. Over view of its advertising negative press but also its attachment to make their company a leading advocate for diversity and inclusion. After touching base on some their most famous and infamous ad strategies, we will look over how they have progressively altered their responsibilities when it comes to their marketing strategies.

In this paper, I will analyze the ethical challenge that represents misleading people’s choices through manipulative advertisements campaigns. I will focus on one specific case, the Nivea-Slim Complex cream, which was charged by the Federal Trade Commission of the United States with a fine of $900,000. The claimed of Nivea’s Marketers was that women would lose weight only by using the cream. This deceptive claim was taken and overseen by the Trade Commission ending with legal consequences against Nivea. Nivea’s misleading advertisement campaign represents an ethical challenge because it is clearly lying to consumers in order to increase their sales. On the other hand, Nivea is a business, and as such, it needs to have revenues. The events regarding this case are presented as follow: The advertsiment was aired across the U.S. I could not find a specific date of its released. The Advertisement “…shows a woman applying the cream, before discovering that she can fit into an old pair of jeans.” (Abraham, par. 6). On June 29, 2011, the Federal Trade Commission released a publication under the Customer Protection Tag regarding Nivea’s deceptive campaign. The legal settlement of the Federal Trade Commission states:

. When using an advertising agency the agency would use all their professional resources to make the advert such as high quality cameras and editing software. The agency would have access to all resources which the business may not have access to which gives the business an advantage as they would get a professional looking advert which would increase sales of the goods and services advertised in the advert as the advert would be getting the target groups attention and would interest them to buy the goods and services.

The aim of this literary review is to look over the knowledge and ideas that have been established on the topic of what makes advertising effective, and to discuss their strengths and weaknesses, using a critical approach of it.