How Promotional Mix Is Sales Promotion

Finally, the last "P" is promotion. Because of its visibility, this element is often mistakenly thought of as comprising the whole of social marketing. However, as can be seen by the previous discussion, it is only one piece. Promotion consists of the integrated use of advertising, public relations, promotions, media advocacy, personal selling and entertainment vehicles. The focus is on creating and sustaining demand for the product. Public service announcements or paid ads are one way, but there are other methods such as coupons, media events, editorials, "Tupperware"-style parties or in-store displays. Research is crucial to determine the most effective and efficient vehicles to reach the target

Promotion: - it is the various methods used by the organisation to promote its product or brand name to its customers using methods such as billboard, online or email advertisements.

Personal selling is where a sales man actually comes to target market doors and tries to promote and make a sale from his product. This method of selling is perceived to be quite intimidating and often salesmen can be quite bullish in their approach of the customer. A business that is looking to maintain its corporate image will want to employ good salesmen that will not give off a bad aura when they are at work.

Several strategies might be needed and usage of different media, such as TV, internet and word of mouth. Public relations and how your business is perceived by the customers and the market in general, can also play a part in proper promotional activities, which are successful.

Marketing is precisely about responding and reciprocating to customer needs. It's important that the business knows where there is demand in the market, in order for them to fill it before launching their new product. The business has to take into count that they have to set a reasonable price for the product, especially when they have competition in their location. This is when the four Ps of marketing are introduced; Product - the right product to fill in the market and a product that people are willing to buy to fulfil their customer needs, Price - an equitable selling price so that customers think that the product is a good value of money. Promotion - methods of advertisement such as: word of mouth, leaflets or on social media, by promoting your product you're letting customers know that your product exists. Place - the right location for your business where customers are likely to buy your products.

Page lists the seven types of sellers as the teller, seller, hunter, farmer, business developer, partner and industry-networked consultant. Team selling of this sort is designed to create total sales force effectiveness with a combination of technique, talent, teamwork and technology. These elements along with understanding the strengths of your team and constant communication are critical in having effective team selling to aid in simplifying a complex selling environment.

The main aim of a promotion is to persuade, inform and make people more aware of a company’s brand, as well as improving the overall sales figures. Advertising is the most widely used form of promotion, and can be through the media of TV, radio, journals, cinema or outdoors (billboards, posters). The specific sections of society being targeted will affect the types of media chosen, as will the cost. If you were a toy manufacturer, you might want an advertising spot during children 's TV. If you ran a local restaurant, you might choose a local paper or radio. A small or local business would not usually advertise on TV, because it is very expensive. Sales promotion is designed to encourage new and repeat sales. Loyalty cards, free gifts, competitions and voucher schemes are the most popular. Companies use sponsorship and public relations to improve their image, notably through financing sports, the arts and public information services.

Public relations has changed drastically since the early 20th century. In its earliest forms it was more focussed on the idea of publicity and advertisement. However, more recently it has been seen as a way to engage and build relationships between an organization and it’s publics. Public relations deals with promotional activities that foster a positive public image of a company or organization.

In my father’s view, the foundation of good selling consisted of three building blocks: knowing that you are the product your customers really need to buy, creating relationships with your customers and letting the sales process flow from that bond, and finding the unique qualities within yourself that you can offer to help your customers. So far, his assignments had effectively opened my eyes to the first two building blocks; now it was time for me to learn about the third.

"Everyone's behavior is guided by his or her unique needs and wants." Salespersons, prospects, customers, and consumers all make their daily decisions based on this fact. By better understanding others needs and wants as well as your own, a salesperson can reach his full potential for attracting new business as well as retaining business while maximizing revenue.

Public relations (PR) is the way organizations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilization of the world wide web.

Developing innovative products without dedicated efforts to provide customers with information on their existence and functions can be considered a futile endeavor, as far as product visibility is concerned. When the product is not visible, the probability of being known by potential customers is low. This leads to poor sales and consequently low profitability. On the other hand, promotion is not always the most important aspect. Each of the 7 Ps in the marketing mix plays an imperative role in enhancing company performance and profitability. In this regard, I partly agree with the statement that promotion is the most important part of the marketing mix.

Sales promotion serves three essential roles ; information, persuasion and reminder. The simple definition given for sales promotion is ‘ Sales promotion consist of diverse collection of incentive tools, mostly short-term, designed to stimulate quicker and/or greater purchase of particular

Public relation is another form of promotion. The main purpose of public relations is that it helps to build a positive public image for company, supports new product launches, helps a company to evaluate public attitudes and communicates the overall goals of the company.

The personal selling process is a continuously revolving cycle of stages that assist the professional sales person of today in developing basic selling strategies and tactics that help them improve and prefect their own personal selling styles. As listed in the text, “there are countless small tasks in the personal selling process that are generally organized into seven major stages that overlap and interact which are: