How Racing Share The Same Fundamentals Of Racing

The NASCAR season begins in February at the speedway in Daytona Beach, Florida, and runs until November where it concludes at the final race in Homestead, Florida. The season consists of 36 races at tracks throughout the United States. Some tracks, such as Daytona and Texas, sponsor two races each season. So what is the appeal for so many people?

"A 1999 survey of sports sponsors by Street & Smith's Sports Business Journal ranked NASCAR No. 1 in licensing, promotional opportunities, retail tie-ins, client endorsements and media coverage--ahead of the NFL, NBA and Professional Golf Association" (Advertising Age, Sc 1).

Over the past sixty years, the American car scene has been dominated by two completely different vehicles and the entire communities that believe in them. Both designed, founded, and rooted in Detroit, Michigan, the Ford Mustang and the Corvette have continued to fuel the chase for the label of America’s true muscle car. The question over the years has been, why and how do consumers choose which to own, and which one is our “bald eagle”? Investigating deeper into the roots of each American superpower, it all began with introduction of something that would change the automotive industry forever. “Corvette: Dream Car Come True”, is an article that highlights the beginning of the car movement in the United States: the birth of Chevrolet’s Corvette. “Born in 1953 at the General Motors plant in Flint, Michigan, the Corvette grew up on the raceway and has ruled the road ever since” (Seiden 14). The article also goes on to mention that “the Corvette is not for racers only. True car lovers own Corvette cars for everyday driving… and the highest performance standards have been built into every model” (Seiden 14). Early dominance of Corvettes on and off the racetrack, led other competitors such as Ford Motor Company wonder why and how the Corvette could be out-driven and out-sold. Directly opposing the release of the Corvette and its multipurpose ingenuity “Lee Iacocca, then general manager of Ford Motor Company, challenged his design team to create a car that could be driven ‘to

Drag racing, has only one lap when Nascar, has about one-hundred to four-hundred. When a Nascar driver has won, the driver gives exhilaration to the audience by doing doughnuts or burnouts. Also, Nascar has superior stadiums and tracks than Drag racing does. When having superior stadiums, it gives people space to feel comfortable.

One thing that most people might not know is that the drivers have to have air pumped into their helmets. The reason for this is because with the amount of gear they have to wear they can’t breath well. They also have to wear fire resistant suits. Incase the car catches on fire they will be protected. With this features nascar is one of the safest sports.

PRUITT, S.W., CORNWELL, T.B. and Clark, J.M. (2004) The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth, Journal of Advertising Research, 44(3), pp. 281-296.

Dirt racing is a sport that is growing heavily in popularity. The two main dirt racing series are the World of Outlaws late model series and the Lucas Oil late model series. They both work together in the way that if one has a high paying race that week the other will not race so he other series drivers can racers can have a chance at winning the money. There is 400+ tracks in America and 600+ worldwide their is 30 registered tracks in Wisconsin.With hundreds of drivers with a large majority of them being extremely experienced drivers at it.

Many people have heard of NASCAR sometime in their life. It would be nearly impossible to not hear of it atleast once. It would be like someone saying they have never heard of the NBA. The problem is even the most devout fans don't know how NASCAR got to be. Many fans don't realise that moonshine played a huge role in the formation of NASCAR. It all started in 1920 when the United States outlawed the manufacturing and consumption of alcohol.

Many people don’t understand every aspect of what goes, or what is happening in every sport. Yet, when it comes down to each sports there are many aspects that strike as similar, but there are also many differences. The sports of football and track are both sports that I have experience with and understand every aspect of the sport. There are many similarities and differences between the two sports of football and track which define them and make them understandable.

The sport of NASCAR is one like no other. It requires tons of physical and mental toughness. It’s not like baseball, football, or basketball, but it should always be mentioned when you talk about those sports. Until the day when NASCAR is recognized as a sport, I’m listening to Jimmie Johnson, “If somebody doesn't believe [that NASCAR is a sport and that drivers are athletes], go to one of the local driving schools and give it a shot. After you've been in the car and you climb out of the car after sweating and going through the paces, and you still don't think we're athletes, I'll listen to you then. Until then, I'm not paying attention.”

NASCAR wasn’t always one of America’s favorite things to watch or a multimillion-dollar sport. It was actually inspired by criminal activity during the twentieth century. How racecars became part of American life goes back to the early days of prohibition and how gangsters avoided the law. During this time temperance organizations wanted to restrict or abolish the consumption of alcoholic beverages. By the early 20th century, women’s groups throughout the country viewed the sale and consumption of liquor was disrupting family life, and destroying marriages. The “Anti-Saloon League”, established in 1893, led a wave of protests in 1906 against “saloon” culture. The league had support from

NASCAR has seen great success with branding by differentiating the racing events from other racing series, especially with the overall race experience. Whether a fan attends the live venue, watches from the television, or listens through radio they are able to experience the exhilaration of the racing experience. Fans stand 75 million strong, and are the second highest in television ratings second only to the National Football League (Ferrell, Hartline, 2014). The sense of community within the NASCAR sport encourages a bond among fans and drivers. Driver loyalty is unrivaled, and the emotional attachment to the racing series is the foundation of the brand.

Our case analysis looks in depth at IndyCar which is an open-wheel racing sport based in America.With auto racing becoming more popular in the U.S. IndyCar is trying to compete with its top rival NASCAR in hopes of regaining fans and finding new sponsors to help keep IndyCar as a leader in the motorsports market. This analysis will take a deeper look at IndyCar’s internal and external environments as well as their customer environment and a complete SWOT analysis. To help with IndyCar’s issues, a problem statement as well as a few alternatives to help solve their problem will also be discussed in greater detail.

Championship Auto Racing Team, open-wheel racing, was the top tier racing sport. They were more desired to watch that stock car (NASCAR) racing at one time. The globalization of the sport evolved the direction of the CART league which made fans/members uncomfortable. Rather than working together through the transition, Anton H. George, founder of the Indianapolis 500, of the created another league called Indy Racing League (Book). I believe the homogenous group was too similar for segmentation. The open wheel racing target market was too small of a market for two leagues in the United States. The lack of dissimilarities caused issues to create opportunities in the sport. Indy league and the CART League were placing their energies on one another

Formula one is the fastest racing car in the world. It is called the greatest car show in the world. Formula one has a great influence on the people. Millions of people sit in front of the TV set or around the circuit and watch the race. The drivers are often called kings of speed and they show their ability to drive fast every second week of the season.