How Racing Share The Same Fundamentals Of Racing

Formula 1 is the top tier of racing. Formula 1 is the ultimate test of speed, endurance, and focus. Teams from all over the world come together to put their drivers and their cars to the test. Formula 1 had a television audience of 425 million people during the 2014 season. Formula 1 racing has not only been a sport for racing enthusiast but has also had a huge impact on automobile competition.

Before the mid-1970s, NASCAR was never televised live. In 1979, the Daytona 500 became the first NASCAR event televised in its entirety. Since then, television has become the main branding medium for NASCAR, and it appears to be working well.

Many people have heard of NASCAR sometime in their life. It would be nearly impossible to not hear of it atleast once. It would be like someone saying they have never heard of the NBA. The problem is even the most devout fans don't know how NASCAR got to be. Many fans don't realise that moonshine played a huge role in the formation of NASCAR. It all started in 1920 when the United States outlawed the manufacturing and consumption of alcohol.

PRUITT, S.W., CORNWELL, T.B. and Clark, J.M. (2004) The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth, Journal of Advertising Research, 44(3), pp. 281-296.

Drag racing, has only one lap when Nascar, has about one-hundred to four-hundred. When a Nascar driver has won, the driver gives exhilaration to the audience by doing doughnuts or burnouts. Also, Nascar has superior stadiums and tracks than Drag racing does. When having superior stadiums, it gives people space to feel comfortable.

Over the past sixty years, the American car scene has been dominated by two completely different vehicles and the entire communities that believe in them. Both designed, founded, and rooted in Detroit, Michigan, the Ford Mustang and the Corvette have continued to fuel the chase for the label of America’s true muscle car. The question over the years has been, why and how do consumers choose which to own, and which one is our “bald eagle”? Investigating deeper into the roots of each American superpower, it all began with introduction of something that would change the automotive industry forever. “Corvette: Dream Car Come True”, is an article that highlights the beginning of the car movement in the United States: the birth of Chevrolet’s Corvette. “Born in 1953 at the General Motors plant in Flint, Michigan, the Corvette grew up on the raceway and has ruled the road ever since” (Seiden 14). The article also goes on to mention that “the Corvette is not for racers only. True car lovers own Corvette cars for everyday driving… and the highest performance standards have been built into every model” (Seiden 14). Early dominance of Corvettes on and off the racetrack, led other competitors such as Ford Motor Company wonder why and how the Corvette could be out-driven and out-sold. Directly opposing the release of the Corvette and its multipurpose ingenuity “Lee Iacocca, then general manager of Ford Motor Company, challenged his design team to create a car that could be driven ‘to

NASCAR has seen great success with branding by differentiating the racing events from other racing series, especially with the overall race experience. Whether a fan attends the live venue, watches from the television, or listens through radio they are able to experience the exhilaration of the racing experience. Fans stand 75 million strong, and are the second highest in television ratings second only to the National Football League (Ferrell, Hartline, 2014). The sense of community within the NASCAR sport encourages a bond among fans and drivers. Driver loyalty is unrivaled, and the emotional attachment to the racing series is the foundation of the brand.

to Daytona Beach in 1935 to escape the harsh affects of the Great Depression. He formed the idea that people would enjoy to watch unmodified cars race. He put his plan into action and soon he had many race enthusiasts to come watch these dangerous high-speed races. Daytona Beach became known as the place to set land speed records. The beach was filled with racecar fans from across the globe. Fifteen records were set at the beach between 1905 and 1935. In 1936 the course began hosting racing events. Drivers raced a 1.5 to a 2-mile stretch of beach as a straightaway, and beachfront highway A1A as the other. But untrustworthy promoters would leave events with all the money before drivers were paid frequently victimizing drivers. So in 1947, he decided that racing would not grow until a formal sanctioning organization was formed, there were standardized rules, and there was a regular schedule and an organized championship. On December 14, 1947 France began to talk with other influential racers and promoters at the Streamline Hotel at Daytona Beach, Florida that concluded with the formation of NASCAR on February 21, 1948. With the help several other drivers of that time, its points system and rules were written on a bathroom napkin. The sanctioning body hosted their first event at the Daytona Beach on February 15, 1948. Red Byron beat Marshall Teague in the Modified division race. The first NASCAR "Strictly Stock" race ever was held at Charlotte

Our case analysis looks in depth at IndyCar which is an open-wheel racing sport based in America.With auto racing becoming more popular in the U.S. IndyCar is trying to compete with its top rival NASCAR in hopes of regaining fans and finding new sponsors to help keep IndyCar as a leader in the motorsports market. This analysis will take a deeper look at IndyCar’s internal and external environments as well as their customer environment and a complete SWOT analysis. To help with IndyCar’s issues, a problem statement as well as a few alternatives to help solve their problem will also be discussed in greater detail.

The sport of NASCAR is one like no other. It requires tons of physical and mental toughness. It’s not like baseball, football, or basketball, but it should always be mentioned when you talk about those sports. Until the day when NASCAR is recognized as a sport, I’m listening to Jimmie Johnson, “If somebody doesn't believe [that NASCAR is a sport and that drivers are athletes], go to one of the local driving schools and give it a shot. After you've been in the car and you climb out of the car after sweating and going through the paces, and you still don't think we're athletes, I'll listen to you then. Until then, I'm not paying attention.”

NASCAR is successful and has remained successful over its span of years due to effective branding and marketing strategies. In order to brand the NASCAR name they work on co-branding/partnering, television, differentiation, and loyalty. When corporate sponsors want to maximize their exposure, they often focus sponsorship dollars on events, teams and athletes that will prove to be reliable, respectable and, most important, repetitive advertising outlets. (Depken, Groothuis, & Rotthoff, 2014.)

Championship Auto Racing Team, open-wheel racing, was the top tier racing sport. They were more desired to watch that stock car (NASCAR) racing at one time. The globalization of the sport evolved the direction of the CART league which made fans/members uncomfortable. Rather than working together through the transition, Anton H. George, founder of the Indianapolis 500, of the created another league called Indy Racing League (Book). I believe the homogenous group was too similar for segmentation. The open wheel racing target market was too small of a market for two leagues in the United States. The lack of dissimilarities caused issues to create opportunities in the sport. Indy league and the CART League were placing their energies on one another

Many people don’t understand every aspect of what goes, or what is happening in every sport. Yet, when it comes down to each sports there are many aspects that strike as similar, but there are also many differences. The sports of football and track are both sports that I have experience with and understand every aspect of the sport. There are many similarities and differences between the two sports of football and track which define them and make them understandable.

So for years now, the car industry has been evolving. While it is getting bigger and bigger, it is also branching off to many other sub-industries. Among those industries, one of the most popular is the racing one. It has been evolving since it has started. And to say that it is very popular in this generation would be a huge understatement. Even while it is an industry of its own (Racing industry), it still has many different branches. For instance, when we talk about racing, we can have an endless discussion about how many different kinds there are. On the legal side of racing, we have organized activities such as NASCAR racing events, but if we want to talk about illegal racing ways, we can talk about street racing or drag racing on local streets. This however, will be discussed in the main part of this paper. So before getting into the meat of this paper – which is the driving question (“Why is racing important in the car industry?”) – We need to answer why talking about his is important to know about. So, why is this topic crucial to know about? Well for starters, racing has become one of the most popular activates that most teenage boys and professionals partake in. other than that, racing brings one of the biggest revenues economically to the table. Now this means better improvements in the car industry as a whole. While we are talking about improvements to the car industry, we can certainly talk about how sport and

Formula one is the fastest racing car in the world. It is called the greatest car show in the world. Formula one has a great influence on the people. Millions of people sit in front of the TV set or around the circuit and watch the race. The drivers are often called kings of speed and they show their ability to drive fast every second week of the season.