How Social Class Can Influence the Buying Behavioural Pattern of Consumers

“The percentage of Americans who say they are in the lower-middle or lower class has risen from a quarter of the adult population to about a third in the past four years, according to a national survey of 2,508 adults by the Pew Research Center” (http://www.pewsocialtrends.org/2012/09/10/a-third-of-americans-now-say-they-are-in-the-lower-classes/). Today’s adults stating that they are in the lower class are most likely to have had a rough life growing up, and can now not escape the lower class. Social class is the idea of “a division of a society based on social and economic status” (http://www.dictionary.com/browse/social-class). Social class has the greatest impact on who a person turns out to be and what decisions they make because those

There is much debate about the issue of social class in the United States. There are arguments about whether social classes are distinctly separate or fluid, dependent upon one’s community or society as a whole, and if they are subjective or objective (Hughes and Jenkins). However, despite the debate surrounding social classes, it is still important to try to define them and analyze their effects, as they are such an important part of our identity and our opportunities in society. Although our society has tried to appear as though we have no classes, and it is becoming harder to tell what class someone is in by material goods, classes do still exist today (Scott and Leonhardt). The trend has been to divide the U.S. into four major

Social class is defined as a label that categorizes individuals based on their economic status, wealth, and

The upper, middle, and lower class. The upper class streamed from the aristocrats of earlier time periods. The middle and lower classes were the working classes. The middle class however had jobs with better pay, a better standard of living ,and better sanitation then the lower class but still had struggles with day to day necessities. The lower class were very poor and had difficult lives. Many children worked in the lower class. This relates to A Brave New World as the lower classes were not focused on in society very often, and had difficult jobs and less access to resources from their conception, this caused the lower classes to in general have low

* The middle class lay in the middle and was the group of people in society that had bigger better houses on their own block of land and were quite well off when it came to money and resources.

The concept of social class has been around for ages and is still a part of today’s society. Social class is not only based on the individual’s wealth but also on their social standing such as; monarchs, priests, nobles, merchants, and peasant class. The peasant class was practically ignored, which means that the higher classes would only pay attention to each other. This can be the case in society today, there are some people who feel that their career makes them higher than a janitor. Even though humans have been around for centuries, social class is still a big issue.

Society is set up into a hierarchical triangle that essentially determines social class. A social class is any person or group of people with the same educational, social or economical status. Social class can be broken down into many different categories such as race, age, gender, economic status, educational status and many more. Social class can be measured in many different ways such as financial status, family values, appearance, and demeanor. In America there are six main economical social classes which are the: Very poor, Poor, Working class, Middle class, Upper middle class, and the ruling class.

Times have since changed. Gender roles and expectations have evolved just as the societal lines dividing the social classes. Where populations were once divided in two broad groups, aristocracy and commoners, social stratification has deepened and expanded. The Industrial Revolution, Post World War Two technological advances, the Civil Rights Movement and the Feminist Movement have each played a significant role in the development of the class system of modern society. The widespread use of credit has done the most to blur the lines of social status distinction, but has not stopped advertisers from relying on the conventional standards of using luxury items to offer the appearance of elevated social status. Even with the blurring of class lines, advertisers continue to reinforce the preconceived notions that social position is related

Social class describes the different "layers" that exist in society. These "layers," or classes in society, are a division that civilization has been running on ever since the beginning of mankind. In most modern societies, our system of social class division is one of opportunity. We experience a good deal of social mobility, where people through generations or in their own lifetime can move up or down the social scale. By examining the many different perceptions of social class along with S.E. Hinton's The Outsiders, it is illustrated that social class has an impact on people while they are growing up, and will usually deny them from rising above adversity.

Social Class is a division of a society based on social and economic status. In today’s society there are three main social groups in America: upper, middle, and lower class; these rankings are contributed by mass amounts of factors, but one of the main factors that people cannot control is their race and ethnicity. Race and ethnicity, likewise as gender, can also play a part in a variety of other concerns such as, education level, income, and where you reside.

Social class is defined as 'people having the same social or economic status' (Wordnet). In contemporary American society, social class is based on the amount of money and property you have and also prestige. Prestige is given to a person through the line of work or the family that they come from. For example, upper-upper class member Jennifer Lopez reeks of prestige not only because she has millions of dollars in her bank account, but she has very expensive luxuries, cars, and houses.

The lower class (those who tend to live in poverty) is loosely defined for many of the reasons given in the introduction. That being said, studies show that the lower class tends to be made of people with at most a high-school degree, who work part-time (generally in the service industry) or are unemployed, and may need assistance programs to help them meet their basic needs.

Social class refers to the system of stratification of the different groups of people in a society. These different forms of classification are, in most instances, based on gender ethnicity and age. Social class makes everyone’s lives extremely different. For example: How long one can expect to live. In a wide range of ways, from success, to one’s health class, social class influences people’s lives (Grusky,2003).

Social class can be thought of as a very important indicator of who a person is.

popular kids who are rich, elegant, and mostly known. The Middle Class is characterized as everyday