How Social Class Can Influence the Buying Behavioural Pattern of Consumers

What is social class? Social class is a division of a society based on social and economic status which can include levels of wealth, success, power of authority, and influence. Status is can be defined or grouped having common economic, cultural, or political interests.

Society is set up into a hierarchical triangle that essentially determines social class. A social class is any person or group of people with the same educational, social or economical status. Social class can be broken down into many different categories such as race, age, gender, economic status, educational status and many more. Social class can be measured in many different ways such as financial status, family values, appearance, and demeanor. In America there are six main economical social classes which are the: Very poor, Poor, Working class, Middle class, Upper middle class, and the ruling class.

There is much debate about the issue of social class in the United States. There are arguments about whether social classes are distinctly separate or fluid, dependent upon one’s community or society as a whole, and if they are subjective or objective (Hughes and Jenkins). However, despite the debate surrounding social classes, it is still important to try to define them and analyze their effects, as they are such an important part of our identity and our opportunities in society. Although our society has tried to appear as though we have no classes, and it is becoming harder to tell what class someone is in by material goods, classes do still exist today (Scott and Leonhardt). The trend has been to divide the U.S. into four major

The upper, middle, and lower class. The upper class streamed from the aristocrats of earlier time periods. The middle and lower classes were the working classes. The middle class however had jobs with better pay, a better standard of living ,and better sanitation then the lower class but still had struggles with day to day necessities. The lower class were very poor and had difficult lives. Many children worked in the lower class. This relates to A Brave New World as the lower classes were not focused on in society very often, and had difficult jobs and less access to resources from their conception, this caused the lower classes to in general have low

The concept of social class has been around for ages and is still a part of today’s society. Social class is not only based on the individual’s wealth but also on their social standing such as; monarchs, priests, nobles, merchants, and peasant class. The peasant class was practically ignored, which means that the higher classes would only pay attention to each other. This can be the case in society today, there are some people who feel that their career makes them higher than a janitor. Even though humans have been around for centuries, social class is still a big issue.

There was a time when social classes were most easily identified through material goods and possessions. Whether wealth was gained through inheritance or hard work, it was the luxury items that made the most visible and tangible statement regarding a person’s social status. Men could rely on a large house

Body of Research Social Class is a division of a society based on social and economic status. In today’s society there are three main social groups in America: upper, middle, and lower class; these rankings are contributed by mass amounts of factors, but one of the main factors that people cannot control is their race and ethnicity. Race and ethnicity, likewise as gender, can also play a part in a variety of other concerns such as, education level, income, and where you reside.

There are some economists who support a theory the U.S. economic system is without a social class system, in the typical sense. However, through many proven research methods, science leans in the opposite direction of that theory. It has been shown that humans have a natural tendency to not only roam in places where they feel as though they belong, but they also exhibit similar traits in spending based on their surroundings. The main idea of the article “Social Classes and Spending Behavior” by Pierre Martineau is to understand consumer spending behavior in different social classes in order to apply a specific research design, created by Lloyd Warner, to several different market models. When a consumer of visibly lower social class walks into a expensive department store, the clerks inside will treat her considerably different than they would if a different customer from a noticeably higher living standard walked in (121). By having the difference between them, people who have the same standard will be treated differently in subtle ways (121). Apart from how others from separate social classes are treated, there is also differences among consumers of the same income level, which serves as a better indicator of their social class, as opposed to income level. It is said that Middle-class people do not hesitate when buying refrigerators and other appliances which is durable goods, also no hesitation when buying things in discount houses and making purchase in bargain stores

The poor are people who fall below the poverty line. Middle class accounts for most people. The working class falls just below the middle class. The upper class account for a small percent of our citizens. The upper class is people whose income totals up to 150,000 or more per year.

Social class is defined as a label that categorizes individuals based on their economic status, wealth, and

Socioeconomic Status Lower class SES is categorized into three groups: upper SES, middle SES and lower SES. The lower class is the bottom 14.5% of Americans whose income barely meets the minimum wage standards set by the

Laura Vogel Soc1000c Poverty is not easily defined, because it plays out in many different ways. To be in poverty, one is generally making at most three times the amount of money they would need to sustain themselves and their family members living a minimalist lifestyle. These families tend to eat cheaper

Contemporary American Class Structure Social class is defined as 'people having the same social or economic status' (Wordnet). In contemporary American society, social class is based on the amount of money and property you have and also prestige. Prestige is given to a person through the line of work or the family that they come from. For example, upper-upper class member Jennifer Lopez reeks of prestige not only because she has millions of dollars in her bank account, but she has very expensive luxuries, cars, and houses.

SOCIAL CLASS Social class refers to the system of stratification of the different groups of people in a society. These different forms of classification are, in most instances, based on gender ethnicity and age. Social class makes everyone’s lives extremely different. For example: How long one can expect to live. In a wide range of ways, from success, to one’s health class, social class influences people’s lives (Grusky,2003).

popular kids who are rich, elegant, and mostly known. The Middle Class is characterized as everyday