How Social Media Influence The Purchasing Decisions Of United States Women Travelers

3053 Words13 Pages
Research Proposal

Table of Contents
Research Title 3
Main Aim and Objectives of Research Study 3
Research Questions 3
Justification 4
Literature Review 4
Research Methodology 6
Research Philosophy and Approach: 6
Research Design: 7
Data Collection Methods: 8
Sampling Strategy: 9
Ethical Issues 9
Expected Research Outcomes: 10
References 12
Appendix 14
Action Plan 14

Research Title
The title of this research is “"How does social media influence the purchasing decisions of United States women travelers to purchase British travel products".
Main Aim and Objectives of Research Study
The main aim of this research study is to develop the understanding related to the influence of the social networking sites on the purchasing decisions of United States women travelers regarding British travel products. The main objectives of this research are as follows:
➢ To explore the theoretical framework of social media and consumer buying behavior.
➢ To evaluate the impact of social networking sites on buying behavior of United States women travelers during purchasing of British travel products.
➢ To recommends ways to improve British travel companies’ marketing strategies for effective utilization of social media.
Research Questions
1. What is the impact of social media in purchasing decisions of United States women travelers, in the context of British travel products?
2. How does social media help British travel companies to attract more United States women travelers,

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