How Social Media Influences Customer 's Perception

1461 Words Dec 19th, 2014 6 Pages
1.0 Introduction
In the 21st century, social media has become the unavoidable modus operandi of marketing. Construction based on the Web 2.0, social media applications have facilitated miraculous growth in human interaction in modern times.
In an executive report, IBM Global Business Services said, "Companies aggressively have jumped on the social media bandwagon. Expectations are high, with two-thirds surveyed believing social media will transform business in the future" (Baird and Parasnis, 2011).
According to Jonathan Bernstein in 2013, Facebook had more than 1.15 billion users, twitter had 500 million+ users, Google+ had more than 500 million users and LinkedIn had 238 million+ users (Bernstein 2013). And in 2014 Facebook users reached to 1.28 billion, twitter more than 1 billion, Google+ more than 1.6 billion and LinkedIn more than 300 million (Hart 2014). 1.1 Research aims
To analyze and investigate different type of marketing strategies.
To identify how social media influences customer 's perception.
To examine how businesses can be benefitted by social media marketing.
1.2 Research objectives
Research will be done on other people works in the identical area and survey will be done on the customers, specially on Marks & Spencer customers and GAP customers in the UK, to find out the factors that influence customers to select a product and finally make them purchasing the product and to figure out the roll of social media in this context.
1.3 Research…
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