How Social Networking Sites Have Become Powerful Tools For Recruitment And Hiring

Raacke, J. & Bonds-Raacke, J. (2008) says in order to interact with others such as family and friends in the past few years Social Networking Sites have emerged. DeAndrea, Ellison, LaRose, Steinfield & Fiore (2012) states that Social Networking Sites has a defining feature of decreasing the barriers to interact with each other by enabling online communications. Pempek, Yemolayeva & Calvert (2009) states that Social Networking Sites create innovative ways to send pictures, photos, messages online to the private and public. The most popular Social Networking Sites used now days among college students are Facebook, Twitter, Linked in and My Space. Due to its heavy usage Facebook among the several other Social Networking Sites is considered as rich site for researchers who are interested to research Social Networking Sites. Facebook (2009) states that Facebook which was initially created for college students attracted 150 million users with more than half of them outside college.

The benefit of utilizing social media recruitment is the leverage that this mechanism has over traditional methods of recruitment. The problem with utilizing social media recruitment is that the gathering of candidates from Face books other sites may offer a long list of potential candidates which might prove time consuming. The benefit is the younger demographic will offer a fresh and innovative perspective for a company however; the potential problem is the accusation of ageism might deter experienced candidates as they lack the social knowledge of these sites. While, social media recruitment has the ability to lack the quality of potential candidates due to referrals made through LinkedIn as the candidates’ friends/business associates the overall benefit is that a good employee might yield through the contact. The challenge of traditional methods of recruitment is the vetting and screening process is time consuming. The problem with the traditional method of recruitment includes the time spent on each applicant’s personal qualities versus allowing the internet to sort it out. Overall due to the time, cost, retention, and quality the traditional staffing methods have lessened favor for granting and utilizing web-based solutions to find the primary source for higher-quality candidates. Social media allows both companies and candidates a way to conduct research, market themselves, and create a

Times are changing, and with that, so are the techniques of recruitment. Companies have had to take on new approaches in order to recruit the new generation. Social media has become a popular way to advertise and market an organization.

This step will involve an analysis of media, such as Facebook, LinkedIn, Google-Plus, and Twitter to market oneself and grow their career. The social applications have not only expanded the job market but have also developed tools that marketers can use to develop their own business consulting services online. The primary social media channel of choice will be LinkedIn, which is a professional networking site with over half a billion active e users engaging in different forums and LinkedIn groups. It is a site that over 90% of recruitment firms and 85% of hiring managers utilize to find candidates (Shin, 2014).

A major innovation over the past 15 years is online recruitment. It has enabled employers to extend the range of job candidates to those who previously had been out of the influence of traditional advertising approaches. Platforms that include LinkedIn, Facebook and blogs have been specifically set-up by companies to attract talent. Employers must continue to embrace virtual media tools to their advantage (Adecco,

One recruitment method that Ohio Bath Solutions uses to recruit talented employees is social networking. Social networking is growing in attractiveness as a recruiting method. It is an effective method to seek out both young and experienced business professionals. Greg Wright (2015) contends that by using social networking, [organizations] can easily tell job seekers why [their] company is a great place to work or why [its] benefits or office locations are better than those of competitors” (para. 4). One social networking site that is a great resource for recruiting is Linkedin. Linkedin is a site for business professionals. It enables its users to set up professional profiles. Profiles include the user’s photo, resume, professional networks, affiliations, and interests. The

1. Companies already spend time researching their potential employees on social networks. When they make selection processes they dive between portals like Facebook, Twitter or LinkedIn, to capture information that does not appear on a resume, or to detect hidden tastes and hobbies. Most companies have looked at how candidates interact on social networks: how much and what they write, how they appear in the photos and with whom, they are just some of the aspects that may be key to future recruitment. Many companies claim to have rejected a candidate, considering their way of expressing themselves in networks that do not conform to the style of the company. The candidate must know himself well, and

The increasing use of social media in today’s workplace it may be argued to have positive and negative effects. Many individuals and organisations now use applications and social networking services in their daily work environment. Norton & Strauss (2013)

There were shortage of skills in India but her determination got her to steer Biocon in trajectory of growth and innovation. In 1989 Biocon became the 1st company to receive US funding for proprietary Biotechnology research.

Since the use of technology in the United States has reached epic proportions, it naturally follows that this technology will make a significant impact on every aspect of individuals’ lives, including business opportunities. With its increase in popularity, social media has developed into a widely-accepted tool for employers to use in the job recruitment process. These sites provide employers with an abundance of qualified candidates from which to choose. Not only do employers benefit from the use of social media, but also job seekers as they are able to broadcast their qualifications to a host of potential employers. For example, LinkedIn, a professional website, was created with the specific purpose in mind to recommend guidance for applicants and to more easily connect those actively seeking employment with managers facing an employment need at their company. Job seekers are encouraged to examine numerous business possibilities and pursue the ones best-suited for their skills and qualifications. Applicants recognize no violation in utilizing this method to acquire a link with a prospective employer, but they often balk at the thought of an employer engaging this instrument as an applicant-screening tool. If it is considered acceptable for applicants to use this method for processing potential employers, then it logically follows

1. INTRODUCTION: Facebook is the world’s most popular social networking website with an active user’s base of 1.35 billion. It was initially called face-mash which was an on-campus website created by Mark Zuckerberg and his friends in 2003 to share and exchange pictures of the on-campus students, but its immense popularity amongst the young students inspired Zuckerberg to launch it as a commercial social networking website in February 2004. Facebook provides a single platform where different users can share information, make friends, do business, play games and most importantly stay connected with the social environment. Its three key products i.e. Timeline, News Feed and graph search makes it the most interesting and user friendly website in the social networking industry.

Before posting jobs online, HR teams relied on posting and seeking new employees through newspapers and other kinds of written publications. Since technology has evolved, employers are now using outlets such as social media, online job publications, i.e. Indeed.com, Monster.com, etc., and company websites to recruit. Dr. Richard D. Johnson (2011) writer of Transforming HR through Technology, states that: “Almost all firms now provide universal access to HR services through technology and web-based applications, dramatically changing the practice of human resource management.” (Johnson, 2011). These new technologies have also cut costs and are more efficient to use. A company is able to access possible candidate’s resumes, cover letters, contact information, and more through online publications and social media cites. This in turn saves money on using traditional form of recruiting such as search firms, temp agencies, and advertising methods.

With so many choices for social networking platforms, it is important to know what the social web is all about, what different sites are out there and how they differ from one another. Chief among the popular social networking sites are Facebook, Twitter, and LinkedIn. Each of these sites is utilized for different reasons, and to best use them to your advantage in business, you should be aware of the differences. Facebook, according to Shih (2010) and many of her sources, “is the largest social networking site globally by an order of magnitude,” and “recently even beat out Google in becoming the most trafficked site on the Internet.” With that said, it should be obvious that there is tremendous business potential for marketing, advertisement, and sales on sites such as Facebook. Besides Facebook, LinkedIn is also a very popular site; “used by more than 95% of

MySpace is easy to use for anyone to submit profile information, even if they have lack of online experience.

With the increased connection and speed of internet connection, users of social media have increased exponentially in the recent past. Social networking sites are virtual groups which permit individuals to join and interface with one another on a specific subject or to simply ' 'hang out" together online (Murray & Waller, 2007). A set of persons where there is individual -to -individual connectivity make up social networks. Facebook is one kind of online application that has developed quickly in prevalence and notoriety as of late among the social networking platforms. There is a proven record that in the year 2006 when social networking had found its roots among the youth, the number of clients grew from 46.8 million to 68.8 million amid the earlier year. These locales uncover essential data about how teenagers and youthful grown-ups are associating with each other in the data age (Nielsen/NetRatings, 2006).