How Speakers Affect The Credibility Of The Speaker

990 WordsOct 30, 20164 Pages
The process of globalization is rapidly expanding. More and more people are learning languages and looking for a job in a foreign environment. However, a study conducted in 2010 proposed that having an accent could diminish one’s credibility. This finding was widely promoted in a New York Times article named A Failure to Communicate., but was not accurately reported. The research was conducted by Shiri Lev-Ari and Boaz Keysar, both of whom possessed accents different from that of native English speakers. They were concerned about how having an accent could impact the credibility of the speaker. There were two reasons accounted for this phenomenon. Firstly, it is illustrated that native speakers are sensitive to foreign accents, which serve as signals for outsiders. These signals then led to prejudices as a result of foreign stereotypes and difficulty in processing speech. Secondly, accented speech could be difficult to comprehend for native speakers. In this study, researchers intended to specifically explain how speakers’ reliability could be hampered by others’ comprehension. The researchers attributed the low credibility to the lack of “processing fluency”. They stated that the ease of processing stimuli could positively affect how the stimuli are evaluated. For example, the idiom “Woes unite foes” is easy to process because of its rhyme, so people accept it effortlessly. Other evidence of “processing fluency” is a particular color makes a font easy to read. In the

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